Experience

The NPD Group

• United States
• Market Research
• 700 & Above Employee

• Sr. Vice President, Food Industry Advisor

  • Jan 2020 - Present

• Executive Director, Industry Analysis

  • Jan 1999 - Present

  Director of Industry Analysis: NPD Automotive• Create value through developing strategic insights into consumer behavior trends • Enable marketers to capitalize on opportunities, identify threats, foresee market developments• Provide thought leadership on the economic, social, and business factors that are influencing trends in the motor fuels, automotive aftermarket, and convenience retail industries• Develop creative communications that engage, inform, and inspire action in response to marketplace trends• Promote knowledge and understanding of industry trends to internal client support staff• Elevate visibility of market insights by serving as the public voice of our informationo Corporate C-Level Presentationso Key Note Conference Speakero Trade and General Media Spokesperson

• Vice President, Food Industry Advisor

  • Oct 2015 - Aug 2022

  David Portalatin is The NPD Group’s national analyst on all aspects of food and beverage consumption in- and away-from-home. In his role as vice president, industry analysis, Portalatin provides information, insights, and analysis on how U.S. consumers eat and drink, their attitudes and motivations, diet and nutrition, snacking, and personal characteristics. He works closely with food manufacturers and retailers; foodservice distributors, manufacturers, and operators; and media outlets in providing strategic business insights into current and future eating patterns in America.