Experience

Larson Software Technology

• United States
• Software Development
• 1 - 100 Employee

• VP & Director - Sales and Marketing

  • Mar 2017 - Present

  Windermere, Florida, United States Responsible for the strategic Sales and Marketing initiatives, for Larson Product and Service portfolio.



Vizualsite LLC

• Software Development

• President

  • Sep 2014 - Feb 2017

  Orlando, Florida Area • Creating, communicating, and implementing the organization's vision, mission, and overall direction. • Leading and guiding the organizations employees aligned to the operational framework. • Formulating and implementing the strategic plan that guides the direction of the business. • Overseeing the complete operation of the organization in accordance with the direction established in the strategic plans. • Evaluating the success of the organization. • Maintaining awareness of… Show more • Creating, communicating, and implementing the organization's vision, mission, and overall direction. • Leading and guiding the organizations employees aligned to the operational framework. • Formulating and implementing the strategic plan that guides the direction of the business. • Overseeing the complete operation of the organization in accordance with the direction established in the strategic plans. • Evaluating the success of the organization. • Maintaining awareness of both external and internal competitive landscape, opportunities for expansion, customers, markets, new industry developments and standards. Show less



BAE Systems

• United Kingdom
• Defense and Space Manufacturing
• 700 & Above Employee

• Head of Business Development

  • Jun 2008 - Sep 2014

  Orlando, Florida Area Product Sales • Direct sales of Specialist Maintenance Management and Technical Publications software products to the North American defense and commercial markets. • Development of US business sales operations. • Identifying routes to market and partner recruitment. • Capture Management of bids and proposals, target market US defense and commercial customer base. • The provision of specialist integrated logistic support consultancy service to defense based OEM… Show more Product Sales • Direct sales of Specialist Maintenance Management and Technical Publications software products to the North American defense and commercial markets. • Development of US business sales operations. • Identifying routes to market and partner recruitment. • Capture Management of bids and proposals, target market US defense and commercial customer base. • The provision of specialist integrated logistic support consultancy service to defense based OEM customers. Marketing • Management of the software product branding and associated marketing materials including website. • Identification of product advertising and event opportunities. • Development of business cases to enter new potential markets. • Strategic planning and positioning for defense related business operations, specifically the S1000D US standards market. • Product presentations at seminars, webinar’s, international conferences and exhibitions. • Development of strategic product marketing plans.

• Business Manager

  • May 2006 - Jun 2008

  Warton, Preston, Lancashire, UK



ITEDO Software Gmbh

• Product Marketing Manager

  • Oct 2005 - May 2006

  Home Office, UK and ITEDO Office, Germany



Piper Group

• Business Development Manager

  • 2003 - 2005

  Bristol, United Kingdom



Granthams GT

• United Kingdom
• Printing Services
• 1 - 100 Employee

• Product Manager

  • 1990 - 2003

  Preston, United Kingdom Performed all aspects of Sales role pertaining to niche software product primarily used in the technical publications industry.