Manager, Communications and Marketing

• Apr 2023 - Present

Marketing Manager

• Jul 2021 - Mar 2023

Work in close collaboration with the Chief Communications Officer in the planning and execution of the Center's overall brand and marketing strategy. Manage main social media profiles and external communication outreach efforts. Key Accomplishments: -In the first year, increased Facebook reach by 1.2K% and Instagram reach by 410.7% compared to the previous year period. - Grew total social media audience by 20.4% -Led the rebranding efforts of the Center's Graduate Degree Fellowship leading to an 812% increase in reach, and 367% more link clicks for a Facebook post compared to the previous year’s post. -Produced and managed the production of a video introduction for new president, "Getting to know Suzanne Vares-Lum," which was viewed over 17,000 times across social media channels. Show less

Business Analyst

• Jul 2020 - Jun 2021

Marketing Analyst

• Jan 2019 - Jun 2020

Manage marketing analytics for the B2C locker-based side of the business. Analyze and use data to provide strategic recommendations for campaigns/promotions for new market launches, events, direct mail, digital campaigns, and pricing. Compile monthly KPI and Sales by Location reports used by market managers to help target underperforming buildings. Key Accomplishments in Role:-Created various forecasting models for a new market launch promotion and provided a recommendation that helped net revenue hit a record milestone after 3 months in the market.-Developed a Campaign Request board on Asana to help organize marketing campaigns and analyze results across all Tide markets.-Received the Q2 FY`19-`20 Marketing Maverick award Show less

Senior Analyst

• Apr 2018 - Jan 2019

Aggregated, cleaned and organized data across various digital and social analytics platforms (e.g. Sysomos, Crimson Hexagon, Google Analytics). Worked with the larger project team to synthesize research into a strategic narrative that guided clients’ communications and marketing strategies. Managed daily social and online media monitoring and activation. Led and assisted on monthly and quarterly listening, measurement and trends reports. Conducted influencer assessments to inform client/influencer engagement programs.Clients: Abbott, Intel, Merck, Pfizer, Takeda Pharmaceuticals Show less

Junior Analyst

• Jun 2017 - Mar 2018

Helped clients understand the social and online conversation landscapes through data-driven insights to answer complex marketing questions. Researched and identified social influencers for clients to develop relationships with. Monitored social conversations for various events and announcements including CES and the 2018 Winter Olympics.Clients: Intel, Takeda Oncology, Pfizer, Amgen, Boehringer Ingelheim

Graduate Assistant

• Aug 2016 - May 2017

Assisted Sean Branagan, director of the Center for Digital Media Entrepreneurship. Managed the Media Collab. Advised students who have an idea for a startup. Planned and organized The William & Ada Kussell Media Challenge. Finished the redesign of the center's website. Assisted Sean Branagan, director of the Center for Digital Media Entrepreneurship. Managed the Media Collab. Advised students who have an idea for a startup. Planned and organized The William & Ada Kussell Media Challenge. Finished the redesign of the center's website.

Assistant Director of Premium Seating

• Mar 2014 - Jun 2016

Providing operational support for the premium seating and parking program including recruiting members, maintaining records and servicing AKA members, working with the Director on a regular basis. Responsible for processing payments and courtside seating with Paciolan ticketing system. Created and improved marketing strategies, donor benefits, and seating policies through collaboration with the AKA President and Director. Key Accomplishments in Role: -Instrumental role in development, creation and execution of a new membership program, the H-Club Athletic Fund, that aims to increase financial support and enhance overall fan experience. Show less

Online Marketing & E-Commerce Manager

• Jan 2012 - May 2013

Supervised and executed the online marketing strategy for Tori Richard and Kahala Sportswear online stores including development of e-commerce, strategic website content, and increasing traffic and revenue through email marketing, online promotions, social media content and marketing, and online advertising such as Facebook Ads and Google Display Network. Key Accomplishments in Role: -Increased online sales for Tori Richard by 26% and Kahala Sportswear by 14% in one year. Supervised and executed the online marketing strategy for Tori Richard and Kahala Sportswear online stores including development of e-commerce, strategic website content, and increasing traffic and revenue through email marketing, online promotions, social media content and marketing, and online advertising such as Facebook Ads and Google Display Network. Key Accomplishments in Role: -Increased online sales for Tori Richard by 26% and Kahala Sportswear by 14% in one year.

Founder & President

• Feb 2010 - Aug 2012

Managed daily operations of business including administration, finances, and instructing daily yoga sessions. Conducted marketing initiatives including developing overall strategy, creating email campaigns, social media management, and blogging. Key Accomplishments in Role: -Featured on several local media outlets: Lei Chic, Living Lei Chic on Hawaii News Now and OC 16’s Career Changers. Managed daily operations of business including administration, finances, and instructing daily yoga sessions. Conducted marketing initiatives including developing overall strategy, creating email campaigns, social media management, and blogging. Key Accomplishments in Role: -Featured on several local media outlets: Lei Chic, Living Lei Chic on Hawaii News Now and OC 16’s Career Changers.

Community Management Assistant

• Apr 2009 - Sep 2009

Conducted public relations and marketing research in order to support the chi.mp Community Director. Improved customer service through regularly responding to queries through ZenDesk, GetSatisfaction and Twitter. Created survey questionnaires to analyze customer feedback and improve product development. Developed weekly Community Reports focusing on growth acquisition and client feedback. Key Accomplishments in Role: -Increased brand awareness through design of email newsletter campaigns and blogging. -Accelerated growth of chi.mp user base by 33% Show less

Account Manager

• Jan 2009 - Apr 2009

Sold Targeted Video Marketing (TVM) packages to local businesses in Hawaii seeking increased online presence. Conducted Search Engine Marketing (SEM) research to identify which keywords yielded the optimal results in search engines. Performed lead generation by sending businesses to a landing page and managing a team overseas to generate leads through email campaigns. Sold Targeted Video Marketing (TVM) packages to local businesses in Hawaii seeking increased online presence. Conducted Search Engine Marketing (SEM) research to identify which keywords yielded the optimal results in search engines. Performed lead generation by sending businesses to a landing page and managing a team overseas to generate leads through email campaigns.

Administrative Student Assistant

• Feb 2005 - Jun 2008

Responsible for maintaining a complimentary ticketing system, assisted with daily administrative tasks including designing invitations for 2008 BCS Sugar Bowl, and supported management of Letterwinners Club and UH Foundation accounts for Men’s Volleyball, Women’s Softball and Women’s Cross-Country/Track & Field.

Game Day Manager for Women's Soccer

• Aug 2005 - Nov 2007

Directed game day promotions for UH Women’s home soccer games, increased visibility and strengthened community relationships between the University and public through pre-game and post-game promotions.

Back-up Cashier & Courtesy Clerk

• May 2003 - Feb 2005

mproved efficiency of checkout service through active customer support in stocking shelves, bagging groceries and carry out service. Performed price checks, processed returns and maintained clean and attractive merchandising of store shelves. Key Accomplishments in Role: -Won the 2004 Maika`i Loa Award for Courtesy Clerk of the Year. mproved efficiency of checkout service through active customer support in stocking shelves, bagging groceries and carry out service. Performed price checks, processed returns and maintained clean and attractive merchandising of store shelves. Key Accomplishments in Role: -Won the 2004 Maika`i Loa Award for Courtesy Clerk of the Year.