Experience

Etonkids Educational Group

• China
• Education Administration Programs
• 1 - 100 Employee

• Kindergarten Foreign Principal

  • Jul 2021 - Present

  Beijing, China



China By Teaching

• China
• Human Resources
• 1 - 100 Employee

• Educational Placement Consultant - specializing in China

  • May 2020 - Present

  Beijing City, China Linking foreign teacher talent with some of China’s Top international and Bilingual Schools. www.chinabyteaching.com



Baston bilingual kindergarten

• Headmaster

  • Dec 2017 - Apr 2020

  Beijing City, China Baston are an Education group with a number of schools in Beijing and China. I have overall responsibility for the school's enrollment, English Education and recruitment of English teachers across the group. I have been responsible for structural changes of the school, introducing an International standard curriculum as well as employing fully qualified teachers with experience teaching english in foreign countries.



Saon Group Ltd - Jobs.ie

• Digital Marketing Executive

  • Nov 2016 - Aug 2017

  Dublin Digital Marketing Executive for Jobs.ie As Marketing Executive for Ireland’s number one Recruitment website, I worked in both a B2C and B2B Capacity reporting into the European Director of Marketing, while working closely with many departments on product development, customer communication and brand management. • Website launch – I was an integral part of the pre and post launch team. Logging bugs, highlighting improvements and deficiencies and managing subsequent IT… Show more Digital Marketing Executive for Jobs.ie As Marketing Executive for Ireland’s number one Recruitment website, I worked in both a B2C and B2B Capacity reporting into the European Director of Marketing, while working closely with many departments on product development, customer communication and brand management. • Website launch – I was an integral part of the pre and post launch team. Logging bugs, highlighting improvements and deficiencies and managing subsequent IT releases. • I Developed, sourced and edited content for social media and the Jobs.ie blog, for which I had sole ownership. These streams experienced significant growth. • I Worked with the European Marketing Director to develop and deliver B2B and B2C strategies that maximised engagement, improved conversion and meet other KPI’s. • Worked effectively cross functionally with IT, Design, UX/UI, SEO and the Sales Team around user experience, product development and day-to-day activities. • Provided sales team support and lead generation with email campaigns and developed strategic partnerships. • Measured, evaluated and reported on the success of all marketing campaigns, through email reporting, Google Analytics and back end applications. Show less



Hidden Hearing Ireland

• Ireland
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Digital Marketer

  • Mar 2015 - Nov 2015

  Cork I provided maternity cover in a digital marketing capacity for Hidden Hearing. Hidden Hearing are Ireland’s number one hearing healthcare provider. My contract with Hidden Hearing was extended to coincide with the project management and launch of their new website. Within my remit I had responsibility for • Devising, planning and executing the social media strategy that featured Facebook, LinkedIn, Pinterest, blogging, Twitter and Google+, resulting in a sustained increase in… Show more I provided maternity cover in a digital marketing capacity for Hidden Hearing. Hidden Hearing are Ireland’s number one hearing healthcare provider. My contract with Hidden Hearing was extended to coincide with the project management and launch of their new website. Within my remit I had responsibility for • Devising, planning and executing the social media strategy that featured Facebook, LinkedIn, Pinterest, blogging, Twitter and Google+, resulting in a sustained increase in social media engagement. • Project managing new responsive website, www.hiddenhearing.ie. • Improving the new websites' overall UX experience and to increase conversions and traffic through various SEO implementations. • Creating content that will keep customers engaged and enhance SEO • Post website launch, the new website received universal positive feedback from customers via online surveys. • Devise, execute and optimise paid search campaigns on Google and Facebook has led to increased conversions. • Responsibility for introducing Facebook as a new revenue stream. Show less



Overland to Oz

• United Kingdom

• Traveler / Adventurer / Fundraiser

  • May 2013 - Jul 2014

  Tramore Waterford and then across the world In August 2013, I undertook my lifelong dream and began my solo drive from Ireland to Australia. The journey took me through 20 countries and almost 30,000 kms. I set up the expedition as a marketing project with key performance indications based around PR coverage, charitable funds raised, social media followers and website visits. I achieved national, regional and local coverage on radio, press and online before departure. I continued to do interviews throughout my trip and secured… Show more In August 2013, I undertook my lifelong dream and began my solo drive from Ireland to Australia. The journey took me through 20 countries and almost 30,000 kms. I set up the expedition as a marketing project with key performance indications based around PR coverage, charitable funds raised, social media followers and website visits. I achieved national, regional and local coverage on radio, press and online before departure. I continued to do interviews throughout my trip and secured additional coverage in Turkey, Malaysia and Australia. I have raised over €5,000 for Cancer and Suicide prevention. All the funds raised went to the two charities and the expedition was funded entirely by me and with the help of some generous sponsors. I raised the charitable funds by organising events and online donations by friends, family and followers of the expedition. I have approximately 4,000 followers on Facebook, Twitter and Instagram and almost 20,000 visits to www.overlandtooz.ie (currently offline) I had sole responsibility for expedition gear procurement, vehicle modifications, personal and vehicle administration, medical requirements, shipping of vehicle (three times) and all project management and administration requirements Show less



Verzik Media

• United Kingdom
• Retail Office Equipment

• Senior Marketing Executive

  • Feb 2012 - Apr 2013

  Cork I was employed by Verzik Media as their second employee to help build a team to launch Ireland’s alternative online news platform. I had responsibility for recruitment of 30 rolls for writing, presenting, administration and marketing staff. I worked closely with the Online Marketing manager to launch the website www.fecktv.com, review content, SEO implementations and develop and launch the phone apps. My additional responsibilities centred on quality control and I had sole… Show more I was employed by Verzik Media as their second employee to help build a team to launch Ireland’s alternative online news platform. I had responsibility for recruitment of 30 rolls for writing, presenting, administration and marketing staff. I worked closely with the Online Marketing manager to launch the website www.fecktv.com, review content, SEO implementations and develop and launch the phone apps. My additional responsibilities centred on quality control and I had sole responsibilities for social media, which included developing, implementing and executing the brand’s social media strategy. Show less



Aura Sport & Leisure

• Marketing Executive

  • May 2010 - Feb 2012

  Dublin I worked as the marketing executive for Aura Sports & Leisure, Ireland biggest leisure brand. I project managed and launched the company’s new website and implemented a more digital focus into the organisation with the implementation of social media and email marketing alongside new traditional marketing elements. During my tenure, the company achieved record memberships sales year on year. The company also experienced continued growth in its swim academy, the company’s most lucrative… Show more I worked as the marketing executive for Aura Sports & Leisure, Ireland biggest leisure brand. I project managed and launched the company’s new website and implemented a more digital focus into the organisation with the implementation of social media and email marketing alongside new traditional marketing elements. During my tenure, the company achieved record memberships sales year on year. The company also experienced continued growth in its swim academy, the company’s most lucrative revenue stream. My daily activities included: • Manage all Direct Marketing campaigns with An Post and direct mail companies • Manage day to day relationships with external agencies – PR, Digital, Design, etc • Website Management with CMS and liaising with web developers • Execute all direct marketing activity including SMS campaigns, newsletters and e-zines. • Project managed and launched www.auraleisure.ie . • Manage all print and design materials ensuring Aura receive value for money and materials are delivered on time and in accordance with brand standards. Show less



Spirit Marketing Group

• Advertising Services

• Marketing Account Manager

  • Nov 2007 - May 2010

  Dublin I had sole responsibility for all integrated marketing campaigns for Harcourt Developments retail portfolio. The portfolio included 6 shopping centres - Galway, Letterkenny, Donaghmede (Dublin), Parkway (Limerick), Laois and Longwalk (Dundalk) Shopping Centres. I managed budgets annually in excess of $750,000, while achieving a consistent increase in footfall during marketing campaigns. I managed many onsite events such as exhibitions, in store entertainment and various fashion… Show more I had sole responsibility for all integrated marketing campaigns for Harcourt Developments retail portfolio. The portfolio included 6 shopping centres - Galway, Letterkenny, Donaghmede (Dublin), Parkway (Limerick), Laois and Longwalk (Dundalk) Shopping Centres. I managed budgets annually in excess of $750,000, while achieving a consistent increase in footfall during marketing campaigns. I managed many onsite events such as exhibitions, in store entertainment and various fashion shows that took place on and off site. I briefed and liaised with experienced designers to bring out the best for in-store and media design. I had sole responsibility for pre & post PR for all marketing campaigns, which included writing and Issuing press releases and managing photo ops for campaign launches. Show less