Experience

Blyth Academy

• Canada
• Education Administration Programs
• 1 - 100 Employee

• Senior Partnerships Manager

  • Jan 2022 - Present

  Most recently helped launch asynchronous OSSD programs in over ten international markets for Canada’s leading network of private high schools. Increased sales by 244% over a year by helping design and coordinate a sustainable sales channels with key sister schools networks, leading sales aggregators, and government contracts. This included launching Academic Upgrading Opportunities in South Asia with ApplyBoard, and Dual Diploma delivery for Turkey and Taiwan through high school networks. Developed and wrote formal proposals and contracts helping codify business development and marketing approaches.  Worked with Canada’s Trade Commissioner Service to identify optimal partners in Colombia, Chile, Brazil, Turkey, Ghana, and Nigeria.  Launched International Academic Upgrading program for India, Nigeria, and the Philippines.  Negotiated contracts with leading high school networks in Taiwan and Turkey.  Increased course sales by 244%, accounting for 20% of Blyth Academy Online’s overall sales in one calendar year.



Oancia & Partners

• Canada
• Education Administration Programs

• Principal

  • Sep 2018 - Present

  Consultancy work designed to help post-secondary institutions advance global opportunities through the creation of academic programs and business development solutions. Sample projects include: - Helped various European partners understand the parameters of the Canadian Government’s Five-Year Internationalization Strategy. - Development of dual diploma programs between Spanish and Canadian post-secondary applied education institutions. - Program development and execution to deliver opportunities under the Global Skills Opportunity program for accredited universities regional Spanish regional governments. - Developed and executed international student recruitment strategies to identify and build new international partner relations for a consortium of US higher institutions. - Creation and management of communications plans and other conversion strategies to drive internationalization. - Developed corporate suites of promotional materials, including social media strategies, for institutions in Europe and North America.



Goodman School of Business at Brock University

• Canada
• Higher Education
• 1 - 100 Employee

• Manager, Executive and Professional Development

  • Aug 2020 - May 2022

  Developed professional development programs for the Goodman Group, part of Brock University’s Goodman School of Business, including short seminars and 60-hour certificate programs aimed at providing professional development solutions for companies, governments and non-profits. Undertook business development approaches for the unit, including development of a list of 300 businesses, non-profits, and organizations, which helped drive sales for seminars and certificates. Helped write Goodman School of Business diversity policies.  Developed and implemented plan to launch 19 professional development programs for the 2021-22 fiscal year.  Designed and initiated marketing plan including a $50,000 campaign with PostMedia/The National Post.  Wrote 22 proposals including an IRCC Settlement Program Proposal for Internationally Trained Professionals.  Undertook business development operations for the unit to drive enrollment into seminar and certificate programs.  Helped write EFMD Programme Accreditation Application and GSB Policies on Diversity and Environmental Sustainability.



Northern College of Applied Arts and Technology

• Canada
• Higher Education
• 200 - 300 Employee

• Manager of International Operations

  • Aug 2017 - Sep 2018

  Launched international department, hiring and overseeing a team of 4 admissions staff and 2 overseas recruiters. Streamlined applications process in order to increase efficiencies and identify possible losses. Executed marketing strategies including the creation of promotional suite of material. Worked with School Deans and Student Services in order to identify potential student issues, promote student retention and support all aspects of student-centered success. Wrote college’s Five-Year Strategic Plan outlining campus internationalization, product design, as well as systems and business development. Oversaw Quality Assurance processes analyzing and aligning educational efficiency with Northern College’s academic partners. Managed and trained off shore recruitment staff which resulted in an increase of 1000% international students resulting in a jump from 33 to 500+ on shore students. Instigated and oversaw automated application systems, cloud-based databases to streamline admissions process. Launched various student services and retention strategies including international student housing, orientation activities, and ESL and math supports. Developed sister school partnerships with post-secondary institutions in China, Spain, Italy, Brazil, Chile and Panama.



Niagara College Canada

• Canada
• Higher Education
• 1 - 100 Employee

• Regional Manager - Europe, Latin America, Russia and CIS

  • 2009 - 2017

  Headed all aspects of student recruitment efforts, relationship building and agent networking to grow and expand market footprint, brand awareness and student buy-in. Identified and recommended new or revised educational products for appropriate demographics. Collaborated with different college departments and divisions to quickly resolve student issues, promote enrollment, optimize retention levels and deploy international education solutions. * Succeeded in increasing regional student recruitment by 665% in Russia/CIS, 115% in Latin America, 100% in Turkey and 75% in Brazil for total of 350-400 students each year. * Negotiated and closed major recruiting agreements and partnership with top universities in Spain, Italy, Germany and Brazil. * Designed and spearheaded comprehensive social media campaigns to Russian, Turkish and Portuguese markets. * Created and instituted new systems, processes and procedures to streamline admissions activities. * Organized familiarization trips that resulted over 150 agents visiting campus each year; also instituted pathway programs with national language schools



Hansa Language Centre

• Canada
• Education Administration Programs
• 1 - 100 Employee

• International Marketing Manager

  • 2005 - 2009

  Tasked with developing and implementing comprehensive marketing and recruitment strategies for global rollout. Built and cultivated stable network of regional agents through email, phone and onsite familiarization visits. * Increased student enrollment by 35% for students from Spain, Latin America and Brazil, as well as an additional 15% for students from Russia and Turkey. * Conceived and launched “Hansa Scholarship Initiative” that set up one-time bursary for college and university-bound students, helping 150 students gain entry to Canadian higher education institutions. * Expanded average number of weeks contracted per students from 4.8 to 6.4, generating 12% higher profits. * Acquired $50K in new funding for marketing initiatives after personally preparing and entering detailed government proposals; organized many special events, including “40th Anniversary” and comprehensive orientation tours.



BBVA

• Spain
• Banking
• 1 - 100 Employee

• Corporate Communications Specialist

  • 2000 - 2005

  In charge of producing and supporting all English language communication pieces, including speech writing for top executives, interactive media texts for marketing and copy writing for advertising. Also served on cross-functional teams in developing new products and services. * Personally created, delivered and updated complete English language collateral for advertising campaigns for over 50 financial products. * Key participant in designing “Adelante” campaign, a corporate marketing piece used for over 17 years by the bank in over 25 international markets. * Generated and revised numerous unique speeches for company president, vice president and Board member for presentation in different venues, including European Union parliament.



In Madrid

• Spain
• Real Estate

• Contributing Editor

  • 1995 - 2005

  Contributing Editor for Spain’s largest English-language monthly. Contributing Editor for Spain’s largest English-language monthly.



Various Companies

• Book and Periodical Publishing
• 1 - 100 Employee

• Freelance Journalist

  • 1992 - 2005

  Researched and authored English and Spanish language articles, features, and radio items for CBC’s Global Village (Canada), Pacifica Radio’s Free Speech Radio News (USA), Music & Media (Europe), Fono (UK), El Mundo (Spain), and La Reforma (Mexico). Record company biographies and CD Interview discs for Universal Music and Virgin Records Spain. Researched and authored English and Spanish language articles, features, and radio items for CBC’s Global Village (Canada), Pacifica Radio’s Free Speech Radio News (USA), Music & Media (Europe), Fono (UK), El Mundo (Spain), and La Reforma (Mexico). Record company biographies and CD Interview discs for Universal Music and Virgin Records Spain.



Virgin Records

• United States
• Musicians
• 1 - 100 Employee

• Content Copy Translator

  • Feb 1997 - Sep 2004

  Translations of essays, biographies, and lyrics into English for releases, including ‘La Raiz Cubana,’ a 25 volume series, and Eliades Ochoa’s Grammy nominated Sublime Ilusion. Translations of essays, biographies, and lyrics into English for releases, including ‘La Raiz Cubana,’ a 25 volume series, and Eliades Ochoa’s Grammy nominated Sublime Ilusion.



The Broadsheet

• United States
• Media Production
• 1 - 100 Employee

• Staff Writer

  • 2003 - 2004

  Wrote articles and interviewed Spanish celebrities for this English language magazine distributed on the Mediterranean coast. Wrote articles and interviewed Spanish celebrities for this English language magazine distributed on the Mediterranean coast.



Canadian Broadcasting Corporation

• Reporter and Researcher

  • Sep 1989 - Dec 1992

  Worked or contributed to the following: Brave New Waves, Definitely Not The Opera, and Home Run. Worked or contributed to the following: Brave New Waves, Definitely Not The Opera, and Home Run.



Foufounes Electriques

• Canada
• Restaurants
• 1 - 100 Employee

• Events Co-ordination

  • May 1987 - Jul 1989

  Booked and promoted activities for one of Montreal’s leading arts venues, including concerts, readings, and action painting. Helped launch Francofolies and Festival de Musiciennes Inovatrices in Quebec. Maintained database sent weekly press releases and organized interviews. Booked and promoted activities for one of Montreal’s leading arts venues, including concerts, readings, and action painting. Helped launch Francofolies and Festival de Musiciennes Inovatrices in Quebec. Maintained database sent weekly press releases and organized interviews.