Experience

Miaozhen Systems

• China
• IT Services and IT Consulting
• 1 - 100 Employee

• Business Director

  • Jul 2019 - Present

  Account Leader Account Leader



Wavemaker

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Director

  • Aug 2012 - Jul 2019

  Media Planning & Buying Social Media Planning Social Community Management Campaign Ideation & Execution Paid Social Buying & KOL Management Integrated Digital Marketing Media Planning & Buying Social Media Planning Social Community Management Campaign Ideation & Execution Paid Social Buying & KOL Management Integrated Digital Marketing



The Nielsen Company

• India
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Senior Executive

  • Dec 2010 - Aug 2012

  Offer social media research and consulting service for big brands in FMCG category; Face with clients directly, listening to the demands and transfering them into solutions effectively and presenting the deliverables in the final; Provide consulting service based on social media via deep understanding on clients' overall strategy and business goal; Provide digital marketing strategy based on integrated study on cross platform, including BBS, microblog, video and online banner; Set up online KPIs for brand digital marketing; Consumer segmentation insight based on user behavior in new media Show less



ZenithOptimedia

• Türkiye
• Advertising Services

• Executive - Media Planning

  • Apr 2010 - Dec 2010

  Serve as liaison between client, creative agency and online media with regards to digital media planning and media buying; Cooperate with monitoring agency to produce weekly quantitative tracking reports on media performance through different indicators such as impression, click and cost Serve as liaison between client, creative agency and online media with regards to digital media planning and media buying; Cooperate with monitoring agency to produce weekly quantitative tracking reports on media performance through different indicators such as impression, click and cost



CIC

• Software Development
• 1 - 100 Employee

• Analyst

  • Jun 2007 - Jul 2009

  Analyze iWOM (Internet Word-of-Mouth) buzz from social media channels (e.g. BBS, Blog, SNS) and conduct quantitative and qualitative reports, including brand equity audit, product feedback, campaign evaluation and social media communication strategy insight for blue-chip FMCG clients and agency partners; Present the deliverables to clients independently; Keep close contacts with clients to understand and fulfill their requirements; Lead a team of assistant analysts and interns to conduct FMCG projects, including report structuring, task allocating, and process controlling; Guide and instructor junior staff on reporting and internal customized tracking-tool using Show less