Experience

Universidad Francisco de Vitoria

• Spain
• Higher Education
• 700 & Above Employee

• Professor

  • Sep 2017 - Present

  Academic Coordinator of On-Site and Dual Business Cycles. Professor in the Higher Degree Cycles of Marketing and Advertising (Marketing Policies, Product and Service Launching, Customer and Consumer Service, Communication Media and Supports, Customer and User Service, Public Relations and Event Organization); Administration and Finance Cycle (Communication and Customer Service); International Commerce Cycle (International Digital Commerce); Higher Cycle in Multiplatform Applications Development (Business and Entrepreneurship). End of Cycle Project Tutor. Academic Tutor Show less



Masssphoning

• Madrid, Comunidad de Madrid, España

• CMO

  • Nov 2016 - Sep 2017

  Project development and implementation. Elaboration of the strategic marketing plan and consolidation actions at commercial level. Design of the digital acquisition strategy and coordination of the commercial activity. Launching and development of new corporate strategies for the project. Project development and implementation. Elaboration of the strategic marketing plan and consolidation actions at commercial level. Design of the digital acquisition strategy and coordination of the commercial activity. Launching and development of new corporate strategies for the project.



Centro Español de Nuevas Profesiones

• Spain
• Higher Education
• 1 - 100 Employee

• Director nacional de marketing y ventas

  • Jul 2014 - Nov 2016

  Strategic business development and strategic marketing. Marketing mix optimization. Implementation of digital strategy and corporate development management. Development of innovation policies. Development and implementation of commercial strategy. Categorization and segmentation of training areas. Launching and consolidation of products. Strategic business development and strategic marketing. Marketing mix optimization. Implementation of digital strategy and corporate development management. Development of innovation policies. Development and implementation of commercial strategy. Categorization and segmentation of training areas. Launching and consolidation of products.



MKVALUE

• Spain
• Advertising Services

• Marketing Strategy Consultant

  • Mar 2012 - Jun 2014

  Strategic business development and strategic marketing. Marketing mix optimization. Implementation of digital strategy and corporate development management. Development of innovation policies. Development and implementation of commercial strategy. Categorization and segmentation of training areas. Launching and consolidation of products. Strategic business development and strategic marketing. Marketing mix optimization. Implementation of digital strategy and corporate development management. Development of innovation policies. Development and implementation of commercial strategy. Categorization and segmentation of training areas. Launching and consolidation of products.



Carrefour España

• Spain
• Retail
• 700 & Above Employee

• Marketing Manager

  • Dec 2011 - Mar 2012

  Responsible for the Bio-Eco, Gourmet and Specialty Cluster. Responsible for the development and implementation of the strategic positioning of the category. Development and innovation of the launching of new categories and detection of niches. Elaboration of the promotional and communication policy. Adequacy of the pricing policy, according to the strategic objectives of the category. As main mission, I am assigned with the orientation of the categories with strategic approach to develop in Hiper and Supermarkets. Show less



Artsana Group

• Italy
• Manufacturing
• 700 & Above Employee

• Brand Manager

  • Apr 2007 - Dec 2011

  Toy Brand Manager (2009-2011). Responsible for the development and implementation of strategic plans for the toy line. Design and implementation of the marketing mix. Development and international coordination of product launches. Elaboration of the promotional and communication policy. Market research analysis. Repositioning of the toy line and launching of editorial projects. Coordination of monitoring, updating and development of website contents. (2009-2011) Cosmetics Brand Manager (2007-2009) - Responsible for the company's cosmetics lines, adult and children. I have carried out the relaunching of the children's cosmetics to integrate it into the brand structure. Rebranding and strategic positioning according to the company's objective. Launching of new lines of mosquito repellents for children. Implementation and development of the company's strategic and tactical plans. Show less



Pascual

• Spain
• Food and Beverage Services
• 700 & Above Employee

• Product Manager

  • Jul 2005 - Apr 2007

  Product Manager Cereals (2006-2007) Responsible for the development of new products and coordinator of new production projects. Coordinated, together with Quality, the transfer of production from our factory to our partner's factory. Responsible for the design, development and implementation of the strategic plan (2006-2010). Implementation of new developments, launches, market analysis and evaluation of the development of the plans. Elaboration of the marketing plan, budget control and planning of price, product, communication and distribution actions. Product Manager Biofrutas (2005-2006) Integral management of the following product lines: Pascual Biofruits, Smoothies, Natas and Mantequillas. Market analysis and evaluation of business lines and establishment of strategies and action plans. I have led the launching of new products and rebranding. Development of the website genereacionfunciona.es and implementation of promotional actions. Elaboration of the marketing plan, budget control and planning of price, product, communication and distribution actions. Negotiation with media agencies, development of spots, coordination of communication policy. Show less



Clesa-Parmalat

• Madrid, Comunidad de Madrid, España

• Product Manager

  • Jan 2002 - Jan 2005

  Elaboration of the Marketing Plan. Responsible for the Clesa product line. Launching of products, elaboration of advertising campaigns. Elaboration of promotional campaigns. Budget control. Elaboration of the Marketing Plan. Responsible for the Clesa product line. Launching of products, elaboration of advertising campaigns. Elaboration of promotional campaigns. Budget control.