David T.
Consultant for B2B Pipeline Generation at SlickbackIQ- Claim this Profile
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English Native or bilingual proficiency
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Cantonese Professional working proficiency
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Mandarin Elementary proficiency
Topline Score
Bio
Addison Sorhaïtz
In the time I worked with David, he demonstrated exceptional skills that not only drove our team forward but also significantly improved our operational efficiency. When he joined our team, he initiated a level of strategy that is rare for a startup. This helped us streamline our processes, enhance collaboration, and achieve targets. David is also proficient in using data to guide decision-making. He is expertly able to analyze complex data sets which played a crucial role in enhancing our marketing function. Thanks to his strategic data-driven decisions, we were able to make more informed choices that positively impacted our performance and ROI. As a manager, his communication style fostered a culture of trust within our team, ensuring everyone was always on the same page. This is particularly beneficial when managing a large group, which he does well. David's strategic thinking, data proficiency, and excellent communication skills make him an outstanding leader.
Sam Parker
As a member of the sales team, David was incredible marketing asset to have. He regularly checked in on our team to check on the quality of our leads, and frequently asked for feedback. Furthermore, he actually implemented that feedback. David worked tirelessly to enable us, and set a great example of how our two departments should work together. He helped make the marketing department and sales department a collective organization with feedback flowing both ways.
Addison Sorhaïtz
In the time I worked with David, he demonstrated exceptional skills that not only drove our team forward but also significantly improved our operational efficiency. When he joined our team, he initiated a level of strategy that is rare for a startup. This helped us streamline our processes, enhance collaboration, and achieve targets. David is also proficient in using data to guide decision-making. He is expertly able to analyze complex data sets which played a crucial role in enhancing our marketing function. Thanks to his strategic data-driven decisions, we were able to make more informed choices that positively impacted our performance and ROI. As a manager, his communication style fostered a culture of trust within our team, ensuring everyone was always on the same page. This is particularly beneficial when managing a large group, which he does well. David's strategic thinking, data proficiency, and excellent communication skills make him an outstanding leader.
Sam Parker
As a member of the sales team, David was incredible marketing asset to have. He regularly checked in on our team to check on the quality of our leads, and frequently asked for feedback. Furthermore, he actually implemented that feedback. David worked tirelessly to enable us, and set a great example of how our two departments should work together. He helped make the marketing department and sales department a collective organization with feedback flowing both ways.
Addison Sorhaïtz
In the time I worked with David, he demonstrated exceptional skills that not only drove our team forward but also significantly improved our operational efficiency. When he joined our team, he initiated a level of strategy that is rare for a startup. This helped us streamline our processes, enhance collaboration, and achieve targets. David is also proficient in using data to guide decision-making. He is expertly able to analyze complex data sets which played a crucial role in enhancing our marketing function. Thanks to his strategic data-driven decisions, we were able to make more informed choices that positively impacted our performance and ROI. As a manager, his communication style fostered a culture of trust within our team, ensuring everyone was always on the same page. This is particularly beneficial when managing a large group, which he does well. David's strategic thinking, data proficiency, and excellent communication skills make him an outstanding leader.
Sam Parker
As a member of the sales team, David was incredible marketing asset to have. He regularly checked in on our team to check on the quality of our leads, and frequently asked for feedback. Furthermore, he actually implemented that feedback. David worked tirelessly to enable us, and set a great example of how our two departments should work together. He helped make the marketing department and sales department a collective organization with feedback flowing both ways.
Addison Sorhaïtz
In the time I worked with David, he demonstrated exceptional skills that not only drove our team forward but also significantly improved our operational efficiency. When he joined our team, he initiated a level of strategy that is rare for a startup. This helped us streamline our processes, enhance collaboration, and achieve targets. David is also proficient in using data to guide decision-making. He is expertly able to analyze complex data sets which played a crucial role in enhancing our marketing function. Thanks to his strategic data-driven decisions, we were able to make more informed choices that positively impacted our performance and ROI. As a manager, his communication style fostered a culture of trust within our team, ensuring everyone was always on the same page. This is particularly beneficial when managing a large group, which he does well. David's strategic thinking, data proficiency, and excellent communication skills make him an outstanding leader.
Sam Parker
As a member of the sales team, David was incredible marketing asset to have. He regularly checked in on our team to check on the quality of our leads, and frequently asked for feedback. Furthermore, he actually implemented that feedback. David worked tirelessly to enable us, and set a great example of how our two departments should work together. He helped make the marketing department and sales department a collective organization with feedback flowing both ways.
Experience
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SlickbackIQ
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United States
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Advertising Services
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1 - 100 Employee
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Consultant for B2B Pipeline Generation
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2019 - Present
Building marketing programs for companies to move upmarket and scale Enterprise demand. Building marketing programs for companies to move upmarket and scale Enterprise demand.
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Sword Health
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United States
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Wellness and Fitness Services
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500 - 600 Employee
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Vice President, Enterprise Marketing
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Apr 2022 - Aug 2023
Led B2B marketing team to drive 3x pipeline growth YOY for commercial/enterprise sales and partnership GTM teams for Employer, Health Plan, and Labor segments. Led B2B marketing team to drive 3x pipeline growth YOY for commercial/enterprise sales and partnership GTM teams for Employer, Health Plan, and Labor segments.
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Nightfall AI
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United States
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Software Development
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1 - 100 Employee
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Vice President, Marketing
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Oct 2020 - Dec 2021
First VP of Marketing hire at Series A - led teams of content, product marketing, demand-gen, and SDRs through multiple product launches, and a v2 website redesign. First VP of Marketing hire at Series A - led teams of content, product marketing, demand-gen, and SDRs through multiple product launches, and a v2 website redesign.
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OneLogin
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Senior Director, Growth and Demand Marketing
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Aug 2019 - Oct 2020
Left post-Series D - 4x ARR during time here and built a global team from 1 to 8, overseeing campaigns, digital marketing, ABM, sales alignment, partner marketing, and marketing operations.
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Director, Global Demand and Marketing Operations
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Jul 2018 - Oct 2020
Built the marketing technology stack to optimize inbound lead flow, activate ABM, and improve outbound for global sellers.
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Director, Enterprise Marketing
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Feb 2018 - Oct 2020
Joined at Series C - developed the first marketing strategy targeted at Enterprise-level customers. Introduced the first ABX plan inclusive of martech, playbooks, and sales enablement to identify and convert high-propensity accounts.
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Box
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United States
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Sporting Goods Manufacturing
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1 - 100 Employee
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Director, Demand & Growth (Progressly)
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Jun 2017 - Jan 2018
First Head of Demand-gen hire at Series A - oversaw martech, digital acquisition, field events, content strategy, and sales development. Oversaw customer and demand growth.
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Head of Performance Marketing
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Dec 2015 - Jul 2017
Joined as first performance marketing hire post-IPO to scale paid advertising to drive revenue for both PLG and sales teams.
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Salesforce
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United States
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Software Development
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700 & Above Employee
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Digital Marketing Manager
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Aug 2014 - Dec 2015
Promoted to manage a team of digital marketers supporting Sales Cloud, Service Cloud, App Cloud, and the mobile app. The digital marketing team grew from 7 to 20+ during my time.
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Associate Marketing Manager
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Apr 2013 - Dec 2015
Drove global revenue growth via SEM, display (programmatic and premium), content syndication, social, mobile, email, and partnerships. Regions: North America, APAC & LACA Products marketed: CRM/Salesforce Automation, Help Desk/Customer Support, PaaS, Mobile Application Development.
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Digital Marketing Strategist - Apple iTunes
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2011 - 2013
Partner marketing for Apple iTunes and gained experience working with Apple's world-renowned creative agency to deliver high-impact direct response campaigns. Partner marketing for Apple iTunes and gained experience working with Apple's world-renowned creative agency to deliver high-impact direct response campaigns.
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Essence
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Austria
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Design Services
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Digital Media Planning
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2011 - 2011
• Responsible for B2B and B2C direct response and awareness campaigns for multiple clients. Experience include: strategy, media planning, goal projections, campaign optimizations, competitive analysis, weekly client reporting, and reconciliation. • Responsible for B2B and B2C direct response and awareness campaigns for multiple clients. Experience include: strategy, media planning, goal projections, campaign optimizations, competitive analysis, weekly client reporting, and reconciliation.
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UM Worldwide
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United States
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Advertising Services
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700 & Above Employee
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Digital Media Planning - Microsoft Dynamics 365
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2010 - 2011
Part of Microsoft's Agency of Record to launch Office 365 and focused on lead generation for their CRM and ERP products. Part of Microsoft's Agency of Record to launch Office 365 and focused on lead generation for their CRM and ERP products.
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Waste Management
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Environmental Services
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1 - 100 Employee
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Inside Sales Representative
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2009 - 2010
• Educated SMB clients about recycling solutions through event booths and cold calling. • Project managed teams to achieve client goals, maintain safety standards, and increase ROI for business unit. • Successfully secured revenue for entire market area and increased secured territory by 200%. • Educated SMB clients about recycling solutions through event booths and cold calling. • Project managed teams to achieve client goals, maintain safety standards, and increase ROI for business unit. • Successfully secured revenue for entire market area and increased secured territory by 200%.
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ACA Cars
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United States
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Retail
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Digital Marketing and Sales
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2004 - 2007
• Managed online advertising and lead generation • Qualify finance options, negotiate prices, and finalize purchase contracts. • Researched competitor pricing. • Managed online advertising and lead generation • Qualify finance options, negotiate prices, and finalize purchase contracts. • Researched competitor pricing.
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Education
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University of California, Davis
Bachelor of Science Degree, Managerial Economics -
UC Berkeley Extension
Marketing
Community
