Experience

GI Windows

• United States
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Vice President of Marketing

  • Aug 2020 - Present

  Reporting directly to the President and CEO of a clinical stage, privately held start-up disrupting the surgical anastomosis space with a major focus on curing Type 2 Diabetes through a first to the world procedure with self-forming magnets. I am responsible for developing the overall market strategy and market research for growth in multiple surgical segments beyond metabolic. I work extensively in partnership with R&D to develop a surgical delivery IP portfolio leveraging extensive customer feedback for product design, usability, and packaging. I partner with our clinical team on aligning our strategy with claims and site recruitment for our pivotal FDA trial (SEAM). Additional responsibilities are investor and board updates, as well as management of all the company branding, press releases, web, and social platforms.• Named New England Venture Capital Association 2020 Emerging MedTech Company of the Year• Granted FDA Breakthrough Designation in 2020 for colonic application – IDE Trial (SEAM)



Medtronic

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• Director of Global Field Marketing

  • May 2019 - Aug 2020

  I transitioned back into Marketing and promoted to Director of Global Field Marketing to lead a team of 8 Global Field Marketers on Medtronic's innovative endoscopy portfolio. Our team works closely with the Global Market Development Managers and the Global Product Innovation Managers to execute the strategic plan at the account level with our Key Opinion Leaders and Academic Medical Centers. Additionally, the team works very closely with US, EMEA, and LATAM sales teams to transfer knowledge and best practices to accelerate core technology adoption and develop the market through barrier resolution. I continue to lead and support business development diligence, integrations, and our organic strategy on product development. Recently have taken an active role in leading our investor relations research and reporting on the field of endoscopy. • In first year had 2 team members promoted to Regional Manger and Global Product Manager• Currently leading or supporting the efforts of 2 integrations, 5 product launches, a US Randomized Control Trial, and 1 Project to acquire a Category 1 CPT Code. • Continue to lead the Commercial work-stream for BD&L that in 2019 resulted in two licensing agreements (Eleview & GiGenius - Artificial Intelligence for Colonoscopy).

• National Commercial Market Development Manager

  • May 2017 - Apr 2019

  Promoted back in to a field-based role as the National Commercial Market Development Manager. I am currently responsible for leading a team of 8 Commercial Market Development Managers (CMD) on the east coast covering a wide range of technologies and initiatives. The CMD team partners with the internal teams of marketing, training, and sales leadership to understand and develop sales strategies for new technologies acquired or developed by the GIH division. The team is currently responsible for developing academic hospitals, key opinion leaders, and large referral centers to accelerate adoption of the GIH portfolio by creating unique programs and solutions to launch new technologies. I continue to support R&D and BD&L efforts by bringing the voice of the customer into the evaluation process of both organic product development and potential acquisitions by GIH Solutions.• Successfully lead, trained, developed and mentored the team in the first year; resulting in incremental growth of $1.7M and CMD Manager of the Year Award• In the first year had 1 team member promoted to Regional Manager, and another win PCLUB• Promoted to Senior Manger in Fiscal Year 2018• As a BD&L and marketing partner two technologies I introduced to the organization led to licensing deals in 2018 • Strategic leader and on the core team of the largest organizational restructure in divisional history where I led the commercial strategy, role re-designs and participated in multiple work-streams that included communication, compensation and territory design.

• National Market Development Manager

  • Jun 2016 - May 2017

  Transitioned into the Marketing department to leverage past field experiences with hospitals and key stakeholders to identify, acquire, or build new and enhanced GI Solutions related programs. My lead project with a Global Product Manager resulted in the acquisition by Medtronic of Crospon Medical for $45M. Crospon was a company based in Galloway, Ireland focused on esophageal and gastrointestinal diagnostics. Additionally, participated in programs that attempted to rapidly advance understanding on barriers to adoption for the current GI portfolio and new technologies. Key activities include, but are not limited to:• Support R&D and BD&L efforts to by bringing the voice of the customer into the evaluation process of both organic product development and potential acquisitions• Conducted 10+ surveys related to BD&L projects, presented findings and delivered input on physician engagement • Partnered and led strategic discussions on multiple GI marketing franchises to align direction and commercial appetite for new products • Represented GIS with key hospitals and physician leaders to identify gaps in the GIS solutions portfolio to create a road map for sustainable growth• Field marketing of ET diagnosis and treatments

• Senior Commercial Market Development Manager

  • Feb 2010 - May 2016

  Held a number of roles within the organization with escalating roles and responsibilities. In my last field based role, I was part of the first team assembled by Covidien GI solutions now Medtronic, to understand and develop sales strategies for new technologies acquired or developed by the GI division. I was responsible for driving EUS revenue growth and product launches in both key academic and large referral centers. I worked in a team environment supporting the Midwest on the EUS product lines, as well as sales training and marketing organizations to assess the barriers to growth. • Additional responsibilities include market and business development• Finished as the #1 Associate Territory Manager and was promoted to Territory Manager in January of 2011• Promoted to Field Sales Trainer in October of 2011• In 2012 Barrx Medical (RFA Ablation for Barrett's) was acquired by Covidien• Promoted to Account Manager in September of 2012• Promoted to Senior Account Manager in October of 2013• 2013 Territory Manager of the Year• 2012/2013 Pinnacle Award (Covidien's Highest Award)• 2013 Leadership Development Team - Worked directly with VP of Sales & President on sales operation improvements & projects• Part of 2014 Covidien Sales Leadership Council• Transitioned over midyear to the New Technologies Group in 2014 finished Q4 162% to plan• In 2014 Covidien was acquired by Medtronic• Finished Coviden's final fiscal year 152% to plan and #1/5• 2015 Chancellor Cup Award for contributions to the sales organization • Promoted to Senior Commercial Market Development Manager in March of 2016• Finished 2016 137% to plan and #2/8• 2016 Medtronic Sales Excellence Award for achieving over 110% to plan in 4 consecutive years



Computer Systems Company

• United States
• Law Enforcement

• Account Executive

  • Jul 2008 - Feb 2010

  • Account Executive for the Midwest region of the US selling a electronic reporting and image management system to Maternal Fetal Medicine physicians• Was 113 % of plan in the fiscal year 2009• Manage and negotiate the company maintenance portfolio which finished 106% of plan in 2009• Developed a new business tracking model for product demonstrations, orders, funnel position, & maintenance•Instituted new business practices for tradeshows and marketing material•Million Dollar Club Award Winner



GE Healthcare

• Medical Equipment Manufacturing
• 200 - 300 Employee

• POS Account Representative

  • Jun 2007 - Jun 2008

• Inside Sales Rep

  • Apr 2006 - Jun 2007

• Sales Force Effectiveness Intern

  • Jun 2005 - Apr 2006