Experience

HealthCom Media

• United States
• Marketing Services
• 1 - 100 Employee

• Digital Content Editor

  • Dec 2020 - Present

  Develops content for websites and newsletters serving professional associations for nurses, including women’s health nurse practitioners and CRNAs. Creates strategies to grow audiences based on analytics and client needs. Responsible for project management of client content initiatives, including webinars, podcasts, video presentations, articles and interactive programs. Develops content for websites and newsletters serving professional associations for nurses, including women’s health nurse practitioners and CRNAs. Creates strategies to grow audiences based on analytics and client needs. Responsible for project management of client content initiatives, including webinars, podcasts, video presentations, articles and interactive programs.



MetroKids Magazine

• Philadelphia, PA

• Managing Editor

  • Jan 2018 - Mar 2020

  Oversaw the production of a monthly Philadelphia parenting magazine and its website, SEO, analytics, social media and sponsored content. Wrote daily online content and social media posts as well as planned and produced several annual specialized publications on education, recreation and services for families with special needs. Oversaw the production of a monthly Philadelphia parenting magazine and its website, SEO, analytics, social media and sponsored content. Wrote daily online content and social media posts as well as planned and produced several annual specialized publications on education, recreation and services for families with special needs.



Calkins Media Incorporated (acquired by GateHouse Media, 2017)

• Doylestown, PA

• Data and Marketing Analyst

  • Jan 2016 - Nov 2017

  Used website, SEO and social-media analytics to provide growth strategies for newsrooms, advertising, circulation and community affairs. Developed best practices for SEO, social media and newsletters to maximize their reach and engagement. Produced daily, weekly and monthly reports using Google Analytics, Google Data Studio and social-media analytics for measuring against benchmarks. Quickly generated ad hoc reports for real-time decision making. Adept at combining tools such as Google Search Console and Google Trends to provide SEO recommendations for everything from evergreen content to breaking news. Through consistent use of these tactics, properties achieved record-setting levels of visitors, social-media reach and search traffic in 2017. Created marketing strategy that significantly increased the subscriber list of several newsletters. Launched a business-to-business newsletter that aggregated content from a variety of regional sources. Show less



Calkins Media Incorporated

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Managing Editor, Digital

  • 2011 - 2015

  Managed online content for three daily newspapers with more than a million monthly visitors. Responsible for a digital team that monitored and regularly updated newspapers’ websites. Oversaw the restructuring and redesign of one website into three sites and re-established the SEO ranking for each. Created a digital-first mentality among reporters, photographers and editors that resulted in steady growth in audience, culminating with a nearly 50 percent increase in visitors in 2015. Greatly expanded use of social media for promoting content, including Facebook, Twitter, Instagram and YouTube. Began using analytics to guide both long- and short-term content decisions. Distributed daily analytics reports to newsrooms to show the impact of their efforts. Installed monitors in each newsroom displaying Google Real Time. Show less



The Intelligencer

• Doylestown, PA

• Assistant Managing Editor

  • 1999 - 2011

  Led a newsroom of reporters, editors and photographers for a suburban Philadelphia daily newspaper serving Central and Upper Bucks County and Eastern Montgomery County. Previously served as assignment editor for local reporters and state-government reporter. Conceived and launched My Town hyperlocal sites for Calkins Media’s three suburban newspapers (The Intelligencer, Courier Times and Burlington County Times). Responsible for developing reporters’ and editors’ skills in creating engaging online content through more frequent posting to website and social media accounts. Encouraged more interaction with readers through comments, opinion polls and Twitter and Facebook feeds. Served on editorial board, which included staff and community members who met weekly to discuss local, state and national topics. Show less