Experience

hims & hers

• United States
• Wellness and Fitness Services
• 500 - 600 Employee

• Lead Product Manager

  • Mar 2023 - Present

• Senior Product Manager

  • Sep 2020 - Mar 2023

  San Francisco, California, United States

• Product Manager

  • Sep 2019 - Sep 2020

  San Francisco, California, United States



Road Dialogues

• Travel Arrangements

• Founder, Lead Mechanic

  • Jul 2018 - Sep 2019

  25,000 Miles Between San Francisco and Patagonia Spent a year driving the 25,000 miles through 17 countries from San Francisco to the end of South America furthering my passion for and understanding of Latin American culture and language. My travel partner and I documented the trip through an interview series that showcases interesting people and local cultures.



Reforge

• United States
• E-Learning Providers
• 100 - 200 Employee

• Product Manager

  • May 2017 - Oct 2018

  San Francisco Bay Area Founding team member and 1st product hire. Reforge offers selective growth-focused programs for experienced professionals in marketing, product, data, and engineering. All programs are led by actual growth practitioners Brian Balfour (formerly VP of Growth @ HubSpot) and Andrew Chen (Growth @ Uber) and features top growth leaders from companies including Google, Dropbox, LinkedIn, Pinterest, Atlassian, Slack and others. • Designed and launched a custom online education platform… Show more Founding team member and 1st product hire. Reforge offers selective growth-focused programs for experienced professionals in marketing, product, data, and engineering. All programs are led by actual growth practitioners Brian Balfour (formerly VP of Growth @ HubSpot) and Andrew Chen (Growth @ Uber) and features top growth leaders from companies including Google, Dropbox, LinkedIn, Pinterest, Atlassian, Slack and others. • Designed and launched a custom online education platform with UX emphasis on course completion and participant connection. My roadmap relentlessly focused on engagement metrics, optimizing for course completion, retention, and network growth. • Led deep customer research to identify the needs and motivations of our target persona. This research led our product development strategy and was refreshed quarterly. • Built out an analytics system that tracked all participant and visitor engagement from online activity to in person event attendance. We used this data heavily to run correlation regressions on successful participant outcomes with the program. • Built a custom email product that allowed our marketing team to automatically distribute a segmented weekly email. • Conducted A/B tests across products to increase key metrics. This included email communications, application/signup flows, and the marketing website. Show less



GetFeedback, Inc.

• Product Manager, Growth

  • Oct 2015 - May 2017

  San Francisco Bay Area • Built and executed on a product roadmap for the growth of the self serve subscription business. • Conducted A/B tests to encourage customer activation, conversion, and retention. I increased signup conversion by ~30% while maintaining quality of conversions through tests and custom email drip campaigns. • Architected our suite of analytics to identify product-purchase correlations that enabled the sales and product team. • Rallied the entire team around data trends with a monthly… Show more • Built and executed on a product roadmap for the growth of the self serve subscription business. • Conducted A/B tests to encourage customer activation, conversion, and retention. I increased signup conversion by ~30% while maintaining quality of conversions through tests and custom email drip campaigns. • Architected our suite of analytics to identify product-purchase correlations that enabled the sales and product team. • Rallied the entire team around data trends with a monthly ‘state of the website’ meeting where I distilled website and product metrics to educate the leadership team on customer funnels and product engagement. Show less



HundredX

• United States
• Software Development
• 1 - 100 Employee

• Product Manager, Growth

  • Mar 2013 - Mar 2015

  San Diego • Launched a consumer mobile application focused on providing feedback to local restaurants and businesses. • Built the acquisition strategy through a blend of online advertising, partnerships, and viral product features. I utilized A/B testing to reduce our CPA and increase signup conversion. • Conducted market research that guided our strategy on launching in niche markets.



Standee Co.

• Furniture and Home Furnishings Manufacturing

• Founder

  • Dec 2011 - 2015

  Oceanside, California • Co founded a company that designs and manufactures bamboo stand-up desks and related products that reduce the health risks of sedentary work environments (www.standeeco.com). • Identified market opportunity, conducted competitive analysis and primary market research, designed and engineered product line, developed and executed on a business plan.



University of Southern California

• United States
• Medical Practices
• 1 - 100 Employee

• Surf Team Captain and Co-Founder

  • Aug 2009 - May 2013

  Los Angeles, CA • Re founded the USC Surf team, competing as well as managing the team. • As the captain, I fundraised over $3000 annually to pay contest fees, managed finances, coordinated team events, contacted sponsors, organized meetings, and ran contests.



Quiksilver

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Marketing Strategy Intern

  • May 2011 - Sep 2011

  Huntington Beach, California • Analyzed market opportunities for which to create strategic marketing plans that successfully penetrated the Southern California and United States surfing market. • Organized, obtained, and promoted more than 10 sporting and brand enriching events across the United States. • Successfully obtained market and demographic information by coordinating specialized focus groups. • Managed budgets of over $10,000 and documented finances for events including a multi-million dollar event in… Show more • Analyzed market opportunities for which to create strategic marketing plans that successfully penetrated the Southern California and United States surfing market. • Organized, obtained, and promoted more than 10 sporting and brand enriching events across the United States. • Successfully obtained market and demographic information by coordinating specialized focus groups. • Managed budgets of over $10,000 and documented finances for events including a multi-million dollar event in New York. Show less