Experience

Twelve5 Beverage Co.

• United States
• Food and Beverage Services
• 1 - 100 Employee

• West Coast Regional Sales Manager

  • Jan 2021 - Present



Anheuser-Busch

• United States
• Food and Beverage Services
• 700 & Above Employee

• California Sales Manager - Kombrewcha

  • Aug 2019 - Jan 2021

  • Managing 39 wholesales and distributor partners to achieve over 200% of projected monthly sales goals by developing and executing strategies sales/distribution plans, forecasting, sales team kickoffs, POS, and incentive programs to drive market share and revenue growth.• Provided leadership while re-establishing sales territory; this included mentoring account managers and overseeing the region's teams, ensuring everyone is well aware of the sales goals and strategy.• Forging and supporting strong business partnerships with loyal customers based on my reputation for excellence while closely analyzing internal sales reports and category insights to identify new opportunities and make calculated business decisions.• Working closely with the sales team to assess the relevant marketplace and its dynamics and improve commercial awareness by increasing growth targets while executing national and regional chain mandates, authorizations, and trade marketing campaigns, in conjunction with distributor partners. Extensive experience working with teams at Ralphs, Albertsons, Vons, Costco, Pavillions, Bristol Farms, Gelsons, ALDI, Grocery Outlet, Whole Foods Market, Sprouts, Bevmo, Total Wine, Stater Bros and Safeway.• Accountable for preparing business reviews, selling presentations, and host Annual Business Planning (ABP) and Quarterly Business Review (QBR) meetings with distributor partners.



WEST COAST CRAFT SPIRITS, INC.

• United States
• Wine and Spirits
• 1 - 100 Employee

• Regional Sales Manager - On & Off Premise

  • Apr 2018 - Aug 2019

  • Direct responsible for a startup distribution company of 250+ spirits from over 40 US and International suppliers.• Managed and developed several regional accounts, including Barrio Star, Red-O, Texas Wine & Spirits, Country Wine & Spirits, and Farmer's Bottega, across West Coast Craft Spirits’ brand portfolio. • Penetrated markets that include individual and corporate communities, realizing monthly sales revenues by over 200%• Spearheaded new accounts and distribution throughout territory while managing sales representatives and brand ambassadors for events.



Young's Market Company

• United States
• Beverage Manufacturing
• 700 & Above Employee

• Wine & Spirits Sales Representative

  • Feb 2017 - Apr 2018

  • Implemented promotional plans with top accounts, which allowed supply chain and inventory planning to work more efficiently.• While managing the accounts sales of top wines, spirits, and beverages of Ménage a Trois wines, Jose Cuervo, Fireball, Southern Comfort, Sutter Home, sales increased by 30% within 6 months.• Created and implemented strategic plans and initiatives that increased organizational efficiency, improved operational performance, and generated significant revenue growth.• Conduct extensive business development activities - sales cycle initiation, needs analysis, and solution development to qualify opportunities.



NIXON – RVCA – VONZIPPER – DOTDASH

• Key Account Sales Representative

  • Mar 2015 - May 2017

  • Contributed to sales innovations and strategic business development while managing the top 20% of accounts in the regions to increase market share, collaboration, and profits resulting in an estimated annual sales potential of over $5,000,000.• Demonstrated a steadfast commitment to customer service, adding new customers while maintaining excellent service with existing accounts.• Key Accomplishments:  Nixon: over $2.5 million in sales/100+ accounts; RVCA: over $2 million in sales/100+ accounts; VonZipper: $500,000 in sales/over 75 accounts; Dot Dash: $400,000 in sales/over 75 accounts.



Neosport & Hyperflex

• West Coast Territory Sales Manager

  • Jun 2009 - Mar 2015

  • Accountabilities included managing a $1,000,000 territory, hiring, and training sales reps on effectively "value add" sell the brand.• Engaged qualifying opportunities to channel into daily business and increase monthly sales from $25,000 to $100,000 per month.• Pioneered California and Western USA region, achieving established territory sales goals through product expertise, professional relationships, effective resource utilization, and strong interpersonal communication, resulting in an increase in sales by over 300%.• Lead successful negotiations and overcame objections to prospects by reviewing pricing from competitors and leveraging product knowledge to meet customer needs.



Glas Apparel & Films

• Director of Marketing and Sales

  • Oct 2007 - Jun 2009

  • Identified and executed sales goals, marketing strategies, and ever-evolving industry-driven manufacturing standards within a collaborative matrix environment.• Developed product lines, assisted in creating business plans, implemented marketing and promotions strategies and served as a tradeshows logistic specialist.• Responsible for hiring, training, motivating, and supporting 20 Regional Sales Reps.• Produced “Ripple Effect” film and coordinated film premiers and industry events.• Managed content of website and e-commerce activity.



Athleisure, Inc. dba: Sun Diego Boardshops

• Retail
• 1 - 100 Employee

• Retail Manager

  • Feb 2006 - Oct 2007

  -Recruit and interview possible applicants. Hiring, training and motivation of over 20 employees-Open and close of retail store, Ensure proper banking procedures within company policy-Monitor all sales, assignments and activities of employees-Ensure proper sales promotional setup of store, maintenance of sales floor and stock room-Update financial services and daily cash deposits-Transfer of products, special orders and inventory control



JL Creative

• United States
• Advertising Services
• 1 - 100 Employee

• Project Manager/Account Representative

  • May 2004 - Feb 2006

  -Supervisor of interior and exterior construction projects-Met with clients to establish expectations and details of project-Communicated client needs to work team of 6 employees-Acted as liaison between client and ground level employees