Experience

Jewett Cameron Company

• United States
• Consumer Goods
• 1 - 100 Employee

• Director of Marketing

  • Jul 2022 - Present

• Director, Direct to Consumer Business

  • Jul 2019 - Jul 2022

  Leading the creative, demand generation, ecommerce and customer service teams.



InFocus

• Construction
• 1 - 100 Employee

• Ecommerce & Digital Marketing Leader

  • May 2017 - Jul 2019

  Established and grew the digital channel (InFocus.com and partner websites) for InFocus projectors through PPC, SEO, website design, content development, merchandising, Amazon and building a relationship with online channel partners. - Led the reintroduction of InFocus projectors into online retail including Walmart, Staples, and Office Depot. - Launched both Amazon Seller Central and Vendor Central sales programs. - Revised webstore content to focus on key features and benefits rather than spec based content. - Established content distribution programs for resellers. - Named 2018 Outstanding Employee of the Year for growing sales by 300% year over year.



5th Food Group/CPG Ninjas

• eCommerce & Digital Marketing Consulting

  • Oct 2016 - Dec 2018

  Consult with specialty food and consumer products manufacturers in growing their online business. Provide strategic and tactical guidance on Email Marketing, Paid Search, SEO, Web Design, Conversion Optimization, Analytics, Social Media, Customer Segmentation, Technology Management, Public Relations, and Amazon Sales. Consult with specialty food and consumer products manufacturers in growing their online business. Provide strategic and tactical guidance on Email Marketing, Paid Search, SEO, Web Design, Conversion Optimization, Analytics, Social Media, Customer Segmentation, Technology Management, Public Relations, and Amazon Sales.



Moonstruck Chocolate Co.

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Director, Internet Marketing | eCommerce | Social Media | Digital Marketing | SEO | SEM | PR

  • Jun 2009 - Sep 2016

  I got to work for chocolate! Better yet, I drove the tactics and strategy to sell chocolate online through our website at www.MoonstruckChocolate.com and through other online retail partners. Plus, I managed our digital marketing and social media programs to support our brand marketing efforts.• Grew the online business by 700%. • Overhauled company processes and procedures to support a high volume online business. Even had the business name changed from Moonstruck Chocolatier to Moonstruck Chocolate to improve search rankings for the world "chocolate".• Actively segmented customer database based on purchase behavior using RFM (Recency, Frequency, Monetary Value) to ensure the right message is getting to the right person at the right time. • Initiated and grew Amazon business through multiple avenues, accounting for about 30% of all online sales.• Partnered with private sales websites such as Gilt, One Kings Lane, and Rue La La to cost-effectively expand the reach of Moonstruck Chocolate to audiences new to the brand.



Grand European Travel

• United States
• Travel Arrangements
• 1 - 100 Employee

• Ecommerce Consultant | Lead Generation | Social Media | SEO | SEM | Database Marketing

  • Nov 2008 - Jun 2009

  Provided guidance and implemented eCommerce and lead generation strategies for this direct to consumer seller of guided vacations and river cruises owned by The Travel Corporation, one of the world's largest travel providers. Launched an aggressive search engine marketing program, resulting in 3x growth in web leads. Extensively revised the website to take advantage of SEO opportunities, resulting in improved search engine visibility on highly searched phrases. Worked with tour coordinators to post tour reviews on travel related social networking sites. Segmented customer database and introduced email contact strategy.



Nautilus, Inc.

• United States
• Recreational Facilities

• Sr. Manager, Internet Marketing

  • Jun 2003 - Oct 2008

  Got into the best shape of my life working for this fitness company and was proud to market fitness products and services, helping folks achieve their fitness goals. I was responsible for managing the web marketing team overseeing all US and international websites (10+ sites for brands including Bowflex, Schwinn, Nautilus, and Stairmaster). Set business and technical direction for websites. Generated leads and drove sales strategy responsible for over $80 million in web sales and $120 million in call center sales. Initiated the launch of online subscription program, Bowflex Owner's Club.



Made In Oregon

• United States
• Retail

• Internet General Manager

  • Mar 2002 - Jun 2003

  Helped turbo charge online sales for this well-known retailer. In this role I managed e-commerce and catalog sales. Selected & managed relationships with external agencies for the relaunch of MadeInOregon.com as a sales-focused website. Established marketing program including creation of opt-in e-mail list, search engine optimization & advertising. Refined online product mix for increased sales. Managed design, product assortment, mailing list selection, and production of annual print catalog. Helped turbo charge online sales for this well-known retailer. In this role I managed e-commerce and catalog sales. Selected & managed relationships with external agencies for the relaunch of MadeInOregon.com as a sales-focused website. Established marketing program including creation of opt-in e-mail list, search engine optimization & advertising. Refined online product mix for increased sales. Managed design, product assortment, mailing list selection, and production of annual print catalog.



Egghead.com

• United Kingdom
• Public Relations and Communications Services

• Sr. Manager, Site Management & Design

  • Oct 1998 - Oct 2001

  Exciting opportunity to transition this iconic retailer from bricks and mortar to online only. At its peak, Egghead.com was the #3 pure-play online retailer behind Amazon and Buy.com. During fiscal year 2000, Egghead.com generated revenues of $478 million and had 3.8 million registered customers. The web site featured over 75,000 items, and hosted 100,000 unique visitors each day and two million unique visitors each month.Managed day-to-day creative development, online marketing, direct marketing and site operations. Led a 10 person team located in two different states. Planned and implemented online merchandising, marketing and promotional campaigns. Wrote and edited copy for advertisements, e-mails, web site, direct mail, and other marketing materials.