David Martin

Chief Operations Officer/ Director of Sales and Marketing at San Diego Magazine
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Location
San Diego, California, United States, US

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Colleen Dalton, e-MBA

Working with a lodging booking engine provider requires nearly weekly conversations about campaign management, tracking, features and functionality. David Martin is one of the most responsive and professional service providers that I have ever worked for. ARES is lucky to have such talent on their Team. David, keep up the great work!

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Experience

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Chief Operations Officer/ Director of Sales and Marketing
      • May 2022 - Present

      Leading all company operations, including IT, and 3rd Party Integrations. Oversee Sales, Marketing, Paid Social Media, Events, and Subscription departments; creating a 360 experience for readers as well as partners.Produce and host in-house podcasts as well as client podcastsManage relationships for custom multi-media publishing clients

    • Director of Integrated Media
      • Jun 2012 - May 2022

      Increased digital revenue by more than 300% in first 4 years.Developed SOP for all digital deliverables that did not exist previously.Oversee creation of event landing pages and ticketing options, and creation of marketing plans to increase ticket sales, resulting in San Diego Magazine’s signature events selling out in record time.Built client relationships and working with our sales team resulting in large multi-media campaigns with the likes of San Diego Padres, InBev, Hornblower Cruises, Holland America, KAABOO, and countless others.Created and produced national and local award-winning podcast, generating revenues over $100,000 with minimal audience. Speaking across the country at conferences to teach niche podcasting and how to make them profitable with a small audience. Show less

    • Digital Media Sales Manager
      • Nov 2011 - Jun 2012

      Working to create a more interactive media experience for San Diego Magazine readerCreating new opportunities. for San Diego Magazine partners

    • Philippines
    • Business Consulting and Services
    • 1 - 100 Employee
    • Account Manager
      • Nov 2007 - Dec 2011

      Produce successful marketing creatives, campaigns and website optimizations for travel, events, corporate ticketing and tourism-related websites. Increase traffic from search engines by means of SEO as well as through uses of paid placement, SEM, contextual advertising and PPC.Project management involving implementations of ticketing and hotel reservation widgets, Use of Google and Omniture Analytics to see data in website traffic, conversions and marketing success as well as increase knowledge in new fields to better the marketing creative overall.Design interactive reports to connect to marketing campaigns and website integration to learn about different aspects & popularity within the creative (i.e. traffic, sales, etc). Ability to create interactive charts and production reports to provide clients with current and potential growth capabilities which return new ideas to provide them with the best possible outcome. Show less

    • Sales Associate
      • May 2007 - Nov 2009

      Conduct sales calls with potential customers; providing them with all the necessary information regarding the requested services or products (i.e. ticket, hotels, conventions, etc).Coordinate and manage hotel room inventory and ticket inventory for event ticketing. Providing clients with the most available and convenient room rates as well as trying to up-sell larger groups and conventions.Schedule rentals, tours & events for small and large groups. Major participating locations include, but are not limited to, Legoland, Six Flags and SeaWorld. Show less

    • Production Manager/Sales Representative
      • Dec 2006 - May 2007

      Manage accounts and production for apparel companies, musical artists, schools, and small businesses. Reassessed pricing guide to create new overall budget goals as well as production goals. After adjusting and implementing, profit margins increased 13%. Oversee budgeting, costing and financial management, which resulted in reduced fixed and variable overhead costs. Manage accounts and production for apparel companies, musical artists, schools, and small businesses. Reassessed pricing guide to create new overall budget goals as well as production goals. After adjusting and implementing, profit margins increased 13%. Oversee budgeting, costing and financial management, which resulted in reduced fixed and variable overhead costs.

    • United States
    • Mental Health Care
    • 100 - 200 Employee
    • Transitional Counselor
      • Oct 2002 - Nov 2006

      Interact with high-risk clients in high stress situations both in group home and public settings. Provide housing support system; promote social interaction, personal development, and independent living skills. Focus is to enhance the skills of the residents/clients in taking care of themselves and to assist them in becoming more independent in their living environment. Develop work schedules of both clients and coworkers to provide the utmost care and trust between both parties. Direct client billing and payroll reporting. Participate in shaping one of the most successful homes of its type in the agency, as credited by the Director. Show less

Education

  • Northern Vermont University
    BS, Marketing and Business Administration and Management
    2002 - 2006

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