Experience

WFP

• Germany
• Individual and Family Services

• Founding Principal & Managing Director

  • Aug 2017 - Present

  * Establish WFP as an innovative digital & video factory * Establish WFP as an innovative digital & video factory


SOLO Consulting - Società Lombarda Consulting Srl
• Italy
• Business Consulting and Services
• 1 - 100 Employee
• Senior Advisor

  • Sep 2021 - Present


RCS Mediagroup

• Italy
• Book and Periodical Publishing
• 700 & Above Employee

• Director - RCS Connecto, Data and Digital Solutions

  • Apr 2013 - Jun 2017

  * Lead a multi-disciplinary team of consultants to develop innovative services based on Data, Ad-Tech, Mar-Tech, AI, and Marketing Automation, across all relevant channels and platforms (Social Media, Search, Programmatic, Mobile & Proximity Apps, Video Content Networks, Direct Channels, E-Commerce...) * Manage strategy and operations * Oversee P&L, budgeting, forecasting, and funding for all operations * Lead a multi-disciplinary team of consultants to develop innovative services based on Data, Ad-Tech, Mar-Tech, AI, and Marketing Automation, across all relevant channels and platforms (Social Media, Search, Programmatic, Mobile & Proximity Apps, Video Content Networks, Direct Channels, E-Commerce...) * Manage strategy and operations * Oversee P&L, budgeting, forecasting, and funding for all operations



Google

• United States
• Software Development
• 700 & Above Employee

• • Jan 2011 - Mar 2013

  * Drive superior operating performance by providing leadership, analytic guidance and business judgment* Implement business plans, growth programs and strategic initiatives to drive revenue growth* Streamline partnerships with agencies for the region (UK, Germany, Benelux, Nordics)* Work closely as trusted advisor to the Managing Director and Agency Senior Management * Liase with key cross-functional stakeholders to champion, prioritize and execute on long term solutions to functional and vertical integration* Develop first ever set of metrics to measure, monitor and improve business performance and increase efficiency at scale (revenue and productivity)* Create dashboards to chart progress against strategic initiatives for Agency teams responsible for $XB in revenue, based in 10 countries and 14 offices around North and Central Europe* Guide development, activation, training and adoption of internal tools* Manage resource allocation, sales planning for teams with 100+ employees* Design effective projects, based on agile methodologies, geared toward achieving key outcomes in line with pre-defined objectives and milestones Show less

• • Jan 2010 - Dec 2010

  * Define strategy and own responsibility for development of YouTube and Display adv (self service, managed service, programmatic) across the region (France, Italy, Spain & Portugal) for online channel* Manage a pan-European team of digital media strategists* Provide strategic guidance to improve growth and performance of “beyond search” products

• • Nov 2006 - Dec 2009

  * Drive growth strategy in Italy partnering with targeted digital marketing agencies* Manage operations of a team of Agency Relationship Managers* Evangelize Google advertising solutions within the agency community participating to industry events