Experience

MadreNatura

• France
• Personal Care Product Manufacturing

• Brand Manager Hero Solo

  • Jan 2023 - Present

  Murcia, Región de Murcia, Spain Hero Solo Brand Manager



FATER

• Iran
• Design

• Assistant Brand Manager ACE Italia

  • Jun 2020 - Jan 2023

  Pescara, Abruzzi, Italy ATL and BTL support for Fater HSC product portfolio (ACE Spray, Floor, Wipes) - Relaunched ACE Spray Lineup with a new disruptive VIS ID and concept - Launched 3 different NPDs in 1 year (Eco-refills, Floor Antibacterial, Spray Dry) - Launched the first ever ACE Spray Limited Edition “Condominio Surace” - Developed the first ever ACE Megabrand Campaign (TV, Radio, Digital) - First tutoring experience with a young Assistant Brand Manager - Lead ACE Bleach donations to Italian… Show more ATL and BTL support for Fater HSC product portfolio (ACE Spray, Floor, Wipes) - Relaunched ACE Spray Lineup with a new disruptive VIS ID and concept - Launched 3 different NPDs in 1 year (Eco-refills, Floor Antibacterial, Spray Dry) - Launched the first ever ACE Spray Limited Edition “Condominio Surace” - Developed the first ever ACE Megabrand Campaign (TV, Radio, Digital) - First tutoring experience with a young Assistant Brand Manager - Lead ACE Bleach donations to Italian hospitals during Covid-19 pandemic - Lead “Casa di ACE” project, aimed at reducing distances between HQ and Plant - Marketing budget management

• Assistant Brand Manager F&HC Central Europe, Western Europe, Iberia and Morocco

  • Sep 2019 - Jun 2020

  Pescara, Italia - Brand and portfolio strategy development in more than 15 countries across Europe - Opportunities identification and new strategy/plans recommendations, working together with the local HUB and FATER multifunctional team (R&D, Trade Marketing, Sales, Finance, Market Research, Product Supply) - Marketing budget management - Design and delivery of local marketing initiatives for both ACE and Neoblanc - Execution of communication strategies (TV copy, Digital campaign, Key Visual for in… Show more - Brand and portfolio strategy development in more than 15 countries across Europe - Opportunities identification and new strategy/plans recommendations, working together with the local HUB and FATER multifunctional team (R&D, Trade Marketing, Sales, Finance, Market Research, Product Supply) - Marketing budget management - Design and delivery of local marketing initiatives for both ACE and Neoblanc - Execution of communication strategies (TV copy, Digital campaign, Key Visual for in store materials)

• Assistant Brand Manager F&HC Russia and Turkey

  • Jun 2019 - Sep 2019

  Pescara, Abruzzo, Italy - ATL and BTL support - Marketing budget management - Artwork development for both Russia and Turkey initiatives - POS materials development - 3 TV copy development for both Russia and Turkey

• Sales and Trade Marketing Assistant

  • Jan 2019 - Jun 2019

  Moscow, Russian Federation - Business Intelligence through KPI definition and monitoring - Sell in and Sell out analysis for managerial and strategical decisions - Live-time dashboard creation for sell-in data analysis



Mavive Spa

• Italy
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Job Shadow

  • May 2017 - Jun 2017

  Venice Devoloping "Spreading perfume culture" project



Euronics Italia S.p.A.

• Italy
• Retail
• 400 - 500 Employee

• Assistant Marketing Manager

  • Sep 2016 - Nov 2016

  Milan Area, Italy • Realization of TV, radio and press campaigns • Co-mktg activities for launching new products