Experience

TallGrass Natural Health

• Canada
• Manufacturing
• 1 - 100 Employee

• Interim Director of Sales

  • Oct 2021 - Jun 2023

  Benicia, California, United States Hired on a maternity leave contract as Director of Sales for an industry-leading Canadian boutique distributor representing and distributing 10 premium supplement and bodycare lines. Established strong relationships with key retailers and industry partners across Canada and oversaw sales to 3000+ Natural Foods, Grocery, Pharmacy, and Practitioner doors. Frequent travel to Canada for leadership meetings, store tours, and CHFA trade shows.



California State Parks

• United States
• Government Administration
• 700 & Above Employee

• Park Aide

  • Jul 2020 - Oct 2021

  Benicia, California, United States



Four Sigmatic

• United States
• Food and Beverage Retail
• 1 - 100 Employee

• VP of Sales

  • May 2019 - Apr 2020

  Benicia, California

• Head of Natural & Specialty Sales

  • Jan 2019 - May 2019

  Benicia, CA With full-charge responsibility for growing top-line sales, I provide strategic direction, training support, and effective selling and promotional programs for the U.S. Natural & Specialty channel.



Vega

• Canada
• Health, Wellness & Fitness
• 200 - 300 Employee

• National Sales Manager - US

  • Aug 2015 - Sep 2018

  Benicia, CA With full-charge responsibility for growing top-line sales, I provide strategic direction, training support, and effective selling and promotional programs for a U.S. team of 5 Regional Sales Managers with overall responsibility for a total of 31 Account Managers and 16 brokerages.

• Western Territory Sales Manager

  • Nov 2011 - Aug 2015

  Benicia, CA Recruited to guide the Western sales team transition from Brokers to Account Managers by recruiting new salaried sales representatives, hiring account managers for every major metropolitan area in the Western United States while maintaining relationships with veteran brokers in outlying territories not covered by account managers. ❖ Recruited, hired, and managed 20+ revenue-generating account managers, contributing to 200% top-line growth. ❖ Filled four direct-report regional… Show more Recruited to guide the Western sales team transition from Brokers to Account Managers by recruiting new salaried sales representatives, hiring account managers for every major metropolitan area in the Western United States while maintaining relationships with veteran brokers in outlying territories not covered by account managers. ❖ Recruited, hired, and managed 20+ revenue-generating account managers, contributing to 200% top-line growth. ❖ Filled four direct-report regional sales manager positions by promoting account managers internally. ❖ Oversaw multimillion-dollar annual business through key accounts management of Sprouts Farmer’s Market, Natural Grocers, Fresh Thyme Farmer’s Market, HEB, Central Market, and Hi-Health Supermart.



Alaffia

• United States
• Consumer Goods
• 1 - 100 Employee

• Western Regional Sales Director / National Sales Director

  • Dec 2008 - Jul 2011

  Vallejo, CA ► Western Regional Sales Director (2011) ► National Sales Director (2008 TO 2011) Transitioned laterally from National Sales Director to Western Regional Sales Director upon the hiring of an Eastern Regional Sales Director. During tenure as National Sales Director oversaw the launch of the value line of bodycare products (EveryDay Shea) as well as bodycare products for curly/ethnic hair (Beautiful Curls). Managed sales brokerage relationships across the US, collaborated consultatively… Show more ► Western Regional Sales Director (2011) ► National Sales Director (2008 TO 2011) Transitioned laterally from National Sales Director to Western Regional Sales Director upon the hiring of an Eastern Regional Sales Director. During tenure as National Sales Director oversaw the launch of the value line of bodycare products (EveryDay Shea) as well as bodycare products for curly/ethnic hair (Beautiful Curls). Managed sales brokerage relationships across the US, collaborated consultatively with all natural product retailers to drive sales growth and manage new product launches, and served as sales leader overseeing the business in Canada. Show less



Whole Foods Market

• United States
• Retail
• 700 & Above Employee

• Whole Body Regional Buyer, Northern California

  • Apr 2004 - Apr 2008

  Emeryville, CA As the first Whole Body Regional Buyer in the Northern California region, I was tapped to co-create and implement all regional buying systems. I helped develop and roll-out all regional programs and managed buying for all sub-teams within the Whole Body department. EARLIER WHOLE FOODS MARKET EXPERIENCE: ► Whole Body Team Leader ► Whole Body Supplement Buyer ► Front End Supervisor ► Cashier