Creative Copywriter Jr.

• Sep 2021 - Present

Heineken, Bonaqua, Schweppes, Activision-Blizzard, Barilla Heineken, Bonaqua, Schweppes, Activision-Blizzard, Barilla

Creative Copywriter

• Jun 2021 - Aug 2021

Content Manager

• Sep 2019 - Dec 2020

- Lead in the Project management of the written and media contents for the Fire Safety, Calibration, Systems Certification, and Product Certification marketing plans. - Design and implementation of the content planning, tracking, and reporting systems. - Design and implementation of the Content Calendar. - Design and implementation of a creative briefing to aid authors in the creation of content. - Participation in the organization and implementation of branded events. - Design of stands for tradeshows. Show less

Content Marketing & SEO specialist

• Jan 2019 - Aug 2019

- Debug of the website's CMS to improve it upon SEO best practices using SEMRush. - Design of graphic assets for the company's websites and brochures. - Creative copy (samples available) - Debug of the website's CMS to improve it upon SEO best practices using SEMRush. - Design of graphic assets for the company's websites and brochures. - Creative copy (samples available)

Lecturer

• Jan 2019 - Aug 2019

- Lecturer for the 'eMarketing in Hospitality' at the Tourism Campus of the University of Barcelona (Taught in English). - Mentor for two Final Bachelor Thesis. - Lecturer fo the 'Digital Transformation' course at CETT's Summer School. - Lecturer for the 'eMarketing in Hospitality' at the Tourism Campus of the University of Barcelona (Taught in English). - Mentor for two Final Bachelor Thesis. - Lecturer fo the 'Digital Transformation' course at CETT's Summer School.

Guest Lecturer

• Jul 2017 - Jun 2018

Guest Lecturer at 'Principles and Practices in Marketing', taught by Mark Stern at the University of California Los Angeles (UCLA) Guest Lecturer at 'Principles and Practices in Marketing', taught by Mark Stern at the University of California Los Angeles (UCLA)

Digital Marketing Specialist

• Aug 2017 - Jan 2018

- Creation and management of content for the marketing strategy during the third quarter of 2017. - Implementation during the first quarter of 2018. - Design and development of a Brand Book, Visual Style Guide, UX Flow. - Lead for the team web development team. - Creation of original and native content development that aligns with the brand development project. - Creation and management of content for the marketing strategy during the third quarter of 2017. - Implementation during the first quarter of 2018. - Design and development of a Brand Book, Visual Style Guide, UX Flow. - Lead for the team web development team. - Creation of original and native content development that aligns with the brand development project.

Content Strategist

• Apr 2017 - Aug 2017

- Management of Data Analysis and Content Strategy for the Entertainment, Lifestyle and Culture projects of the company. - Support to content creators and designers to increase performance based on objectives.- Monitor the KPIs as well as craft data reports. - As a team, we accomplished an average of a 120% increment in sales over the same period on the previous year and an 80% increment in content creation.

Marketing Intern

• Jan 2017 - Mar 2017

- Creation of data-driven strategies for the creation and distribution of content. - Implementing a brand management strategy based on the core values of the company.- Narrow the audience segments to respond to a pre-defined persona. - Establish relations with sponsors and develop partnerships to create content. - Content creation relating to board games. - Help manage and coordinate the contributors and content creators for the website. - Create opportunities to define and develop a company culture. - Keep track of KPIs via Google Analytics and monitor the ROI of the content strategy. Show less