Experience

European Rugby League

• United Kingdom
• Spectator Sports
• 1 - 100 Employee

• General Manager

  • Jan 2021 - Present



British Equestrian

• United Kingdom
• Spectator Sports
• 1 - 100 Employee

• Head Of Participation

  • Jun 2020 - Dec 2020

  Responsible for managing annual Sport England investment British Equestrian to grow participation in equestrian sport, working in partnership with the federation's member bodies, offering support, advice and challenge to help them to achieve their project targets. Secured £150k of "Tackling Inequalities" funding and designed and managed a small grants scheme to distribute the funding to equestrian centres delivering large volumes of disability riding opportunities who were facing hardship as a result of the Covid-19 crisis.Worked with member bodies to write and implement “Return To Play” guidance for equestrian sport, making submissions to both the UK government and devolved home nation administrations for sign off and managing the implementation of guidance across the federation. Developed an Equality & Diversity Action plan alongside colleagues and the Equality Engagement Group with a primary focus of increasing equestrian participation in people from ethnically diverse communities. Designed a company wide operational plan and stakeholder management plan to give better oversight of the federation's progress against strategy, providing federation staff with greater understanding of how their roles contribute to the organisation's overall goals and to improve engagement with key stakeholders including member bodies of the federation.



Parkour UK

• United Kingdom
• Spectator Sports
• 1 - 100 Employee

• Consultant

  • May 2020 - Dec 2020

  Supporting Parkour UK to better understand its partners, the scale and reach of the sport through an audit of 30 Parkour companies in the UK, also gaining an insight into member needs, service standard expectations and gaps in service provision to improve the member experience. Present a report and recommendations to the new CEO and Board and working with the CEO to raise issues arising from the audit to accelerate progress and building membership confidence. Supporting Parkour UK to better understand its partners, the scale and reach of the sport through an audit of 30 Parkour companies in the UK, also gaining an insight into member needs, service standard expectations and gaps in service provision to improve the member experience. Present a report and recommendations to the new CEO and Board and working with the CEO to raise issues arising from the audit to accelerate progress and building membership confidence.



Basketball England

• United Kingdom
• Spectator Sports
• 1 - 100 Employee

• Delivery Director

  • Aug 2016 - Apr 2020

  Responsible for increasing participation in basketball and membership of Basketball England by over 10% in 3 years to become the second largest team sport in England. Senior leadership team member with responsibilities to lead the strategic direction and operational decision making across the organisation, ensure compliance with governance and legal responsibilities such as safeguarding, improving the commercial approach by making our programmes more viable to sponsors and investors and improving our insight systems and knowledge of our customers and market. Line managed a network of Senior Delivery Managers and the wider departmental team, to deliver services to the game’s membership across themes of infrastructure, leagues & competitions and participation programmes, setting objectives for and managing staff to ensure that objectives were delivered on time and on budget in line with the overall strategy. Team Leader for England’s Basketball Commonwealth Games delegation at the Gold Coast Commonwealth Games leading the planning, budgeting and operational delivery of the programme for both teams, with the women’s team achieving a silver medal. Managed relationships with key major partners such as Sport England, Commonwealth Games England, Youth Sport Trust, NBA, Premier Education, BUCS and AoC Sport.Led the introduction of a performance review system for all staff which included the introduction of a work programme document, a behaviours framework and personal development planning to give team members direct line of sight to how their role impacts on the company strategy.



The Rugby Football League

• United Kingdom
• Spectator Sports
• 100 - 200 Employee

• Head Of Community Department Delivery

  • May 2015 - Aug 2016

  Responsible for increasing participation in Rugby League in England by 17,200 people, line managing 5 remotely based Senior National Programme Managers and wider department of 25 staff to deliver the Community Strategy through seven strategic areas: Higher Education, Further Education, Secondary Schools, Clubs, Competitions, Play Touch RL and Primary RL. Set the budget and managed the department finances of approximately £3m per year.Wrote and led performance management of each strategic plan, ensuring that operational plans were completed and delivered upon by completing regular operational reviews.Managed key national external relationships such as Sport England.Managed internal relationships and communication to ensure cohesive delivery of plans with other heads of other departments such as Commercial, Marketing, Finance and Performance & Coaching as well as managing the relationship with volunteer led regional playing leagues.

• National Community Competitions Manager

  • Apr 2013 - Apr 2015

  Strategically led a team of eight remotely based managers to grow and improve community competitions and the clubs competing in them, implementing digital tools to drive efficiency, a centralised customer service team and a range of club support interventions, match officials development and the introduction of Primary RL.Led on major projects for the department such as the international programme, managing the risk register, market understanding, people development, internal communications, key stakeholder management and the delivery of major events. Oversee the Primary Rugby League, Club Support, Match Officials development and marketing programme for Tier 4 and Tier 5 (Community) Rugby League, creation of the whole game calendar, lead forums with member leagues and competitions and represent the department at the Community Board International Group.

• Festival Of World Cups Operations Manager

  • Aug 2012 - Aug 2013

  9-month secondment as Operations Manager for the 2013 Festival of World Cups (Women, Wheelchair, Student, Police and Armed Services world cup events), responsible for procuring all venues, accommodation, transport and equipment. Managed commercial partnerships, secured sponsors and value in kind partnerships, implemented a volunteering programme to support the events and executed plans on media, website design, internal communications within the RFL and Organising Committees and communications with the incoming teams.

• Regional Manager - Midlands

  • Sep 2008 - Apr 2013

  Strategically led a team of sixteen staff delivering the community strategy to grow participation and increase commercial investment and grant funding into Rugby League in the Midlands region.Introduced a new competition structure to the region, resulting in unprecedented growth of the game in the region at a junior level, based on insight from participants. Managed the region’s talent pathway staff, support to secure venues and partners to deliver the Regional Player Development Centre for U14s to U17s and recruiting and appointing full time and volunteer staff to deliver the programme and led the introduction of a full time Academy / AASE programme at Loughborough College for identified performance pathway players.Also acted as national lead for the RFL on the Female Game, managing the entire female game programme and budget, leading research and designing programmes for delivery to increase the number of females playing Rugby League.



Doncaster Knights

• United Kingdom
• Spectator Sports
• 1 - 100 Employee

• Community Manager

  • Sep 2007 - Aug 2008

  Managed programme delivery staff, to grow delivery to engage with 5,000 local young people annually enabled by creating key local partnerships in education, health, and government. Led the charity’s governance, managed trustee meetings, finance and secured commercial investment through sponsorship and corporate events such as dinners and golf days.Manager of the match day experience for the professional club, including ticketing initiatives, CRM management and linking the community programme to the match day event.



Sheffield Eagles RLFC

• United Kingdom
• Spectator Sports
• 1 - 100 Employee

• General Manager

  • Mar 2005 - Aug 2007

  Responsible for all day to day club operations outside the playing department, including; commercial sales with sponsors and organising corporate events; managing communications and media including the club programme, website and press releases; game day event management in line with ground safety policy and ensuring an excellent experience for all customers.

• Community Marketing Manager

  • May 2003 - Feb 2005

  Responsible for raising match day attendances through a joined up marketing programme with the club's community development programme, generating new revenue for the community development programme through writing grant applications and securing sponsorship and organising events and match day experiences.