Experience

Bio-fence

• Israel
• Public Safety
• 1 - 100 Employee

• Global Business Development (BD)

  • Jul 2022 - Present

  Engaged by Bio-Fence to help develop new markets and find new customers. Engaged by Bio-Fence to help develop new markets and find new customers.



DB Associates - Export Sales

• Marketing Services

• Export Sales Consultant

  • Jan 2022 - Present



Sherwin-Williams

• United States
• Chemical Manufacturing
• 700 & Above Employee

• European Sales Manager

  • Jan 2019 - Dec 2021

  Working within the Protective Coatings and Marine division, I work with and support contractors, specifiers, and end-users across Europe to select, specify and install the right resin flooring to meet their needs. I have over 20 years of experience in construction specification sales, project management and installations, specialising in resin flooring solutions. I work across all industries from heavy industrial and manufacturing (such as Food and Beverage (F&B), automotive, aerospace and pharma) through to institutional (hospitals, schools, prisons) to decorative commercial environments (offices and retail).



DB Associates

• Sales & BD Consultant, Resin Flooring (UK)

  • May 2017 - Dec 2018

  Creation Flooring: Acted as a sales and project manager for the Yorkshire & North East region. Developed major new key accounts.Working with end-users and contractors to specify and install the right resin flooring system to meet their needs. Creation Flooring: Acted as a sales and project manager for the Yorkshire & North East region. Developed major new key accounts.Working with end-users and contractors to specify and install the right resin flooring system to meet their needs.



db Associates Inc.

• Advertising Services
• 1 - 100 Employee

• Independent Consultant - Middle East

  • Jan 2015 - Jun 2016

  Acted as an Independent Consultant to mainly UK based companies looking to establish operations and gain access to the UAE and wider GCC/Middle East markets.I used my network of architects/designers, end-users and contractors in the Middle East to help companies:• Find business partners and distribution networks• Identify and qualify market opportunities• Pitch products and develop specifications for end-user clients• Exhibit at conferences• Access practical, reliable advice around local laws, taxes, regulations and trading restrictionsThis helped my clients understand the market and establish a presence without the need to employ full-time staff and incur hefty costs in the early stages of set-up (a relatively lower-cost, lower risk approach).I worked extensively to help Bioclad, a UK hygienic wall cladding company, enter the market in the UAE. Our approach proved to be a low-cost high-impact campaign to find the perfect local partner and create product specifications for local end-user customers. The Middle East is a unique market that can be rewarding if the right approach is taken. However, the path to success is littered with many, many examples of businesses that get stuck and can’t enter the market as quickly as they could (or need to), or fail completely through a lack of local knowledge and understanding of the market. It’s this outcome I help my clients to avoid.



Stoncor Middle East

• Sales Manager

  • Sep 2013 - Dec 2014

  Responsible for marketing, sales, product training and installation of resin floors to the industrial market in the Middle East. Successfully established a key account programme, identifying and targeting buyers based in the UAE and working with our network of contractors throughout the region to install our systems and provide the highest level of service to our clients. Responsible for marketing, sales, product training and installation of resin floors to the industrial market in the Middle East. Successfully established a key account programme, identifying and targeting buyers based in the UAE and working with our network of contractors throughout the region to install our systems and provide the highest level of service to our clients.



DB Associates

• M D

  • Feb 2009 - Jul 2013

  Independent sales and marketing professional, specialising in business development for the construction and specification sectors.• Acted as consultant to owners and Managing Directors of SME companies .• Independent sales and marketing professional, specialising in business development for the construction and specification sectors.• New product development including technical, data, pricing and installation methodologies.• Advising on business strategy, new product launch and go-to-market strategies including the Identifying and penetrating target markets, lead generation and sales. Achievements• Established a resin flooring division for a PVC wall-cladding provider. Developed and designed new products, identified key markets, developed marketing strategy, sourced product and installation crews. • Expanded advisory role to also include their existing PVC wall cladding, to provide clients with a single-source warranty for walls and floors. • Specified by Her Majesty’s Prisons to supply a seamless resin wall and floor system for shower blocks, and PVC wall and resin flooring systems for their kitchens. • Retained by a former employer to win the tender of a high profile car park group and managed the client relationship in the UK. • Won a high-profile restaurant/fast-food chain as a customer for the PVC cladding client, removing incumbent supplier to win contract to supply new fast-food outlets with PVC wall cladding for back house/kitchen areas.



Stonhard Canada

• Architectural & Design Specialist

  • Jun 2012 - Sep 2012

  Responsibilities• Help launch the new LE product in Canada to architects and designers in the Greater Toronto Area (GTA) and Ottawa area. • Work with the Stonhard technical and marketing departments to develop and implement national sales and go-to-market plans.• Lead training for LE products for up to 50 sales staff. Responsibilities• Help launch the new LE product in Canada to architects and designers in the Greater Toronto Area (GTA) and Ottawa area. • Work with the Stonhard technical and marketing departments to develop and implement national sales and go-to-market plans.• Lead training for LE products for up to 50 sales staff.



Liquid Elements

• Liquid Elements Division of Stonhard UK sales manager

  • May 2011 - May 2012

  Responsibilities• Build relationships with architects, designers and end users• Help to develop and create new products and product ranges• Identify, segment and prioritise target markets• Develop and implement sales and go-to-market plans• Identify and train crewsAchievements• Forged strategic alliances with complementary companies to promote the product alongside and as part of their own offering. Responsibilities• Build relationships with architects, designers and end users• Help to develop and create new products and product ranges• Identify, segment and prioritise target markets• Develop and implement sales and go-to-market plans• Identify and train crewsAchievements• Forged strategic alliances with complementary companies to promote the product alongside and as part of their own offering.



Mcloughlin industrial flooring

• UK Manager

  • 2008 - 2009

  Established in 1979, McLoughlin Group is one of Ireland's leading corrosion protection contractors. In 2007 the company established a UK industrial flooring division. Responsibilities• Established and managed the UK business, reporting the Board in Ireland. • Develop the UK business including all aspects of projects from tendering and ordering product, to project documentation (such as risk assessments and method statements) and installation management in liaison with contracts managers. • Set up the business in the UK, sourcing premises and employing administrative staff. • Built relationships in the UK with major suppliers, contractors, architects and engineers.Achievements• Secured an order from Q-Park, one of Europe’s largest car park owner-operators to refurbish one of their existing car parks, value £300,000, removing 10 year incumbent supplier.• Successfully developed the waterproof decking markets concentrating on the car park sector to capitalise on success in Ireland.



John lord.

• Decorative & Commercial Sales Manager

  • 2007 - 2008

  A family business established in 1901, John Lord is the UK’s largest manufacturer and installer of polyurethane resin screed systems.Responsibilities• Develop the commercial and decorative resin-based flooring business, reporting to the Managing Director• Help create business development strategies to generate opportunities. • Source sales leads.• Product R&D.• Develop marketing activity including websites, brochures, market research and investigate niche market opportunities. Achievements• Specification for the Royal Air Force (RAF) - a 10,000m2 polyurethane screed for a fighter jet aircraft hangar. • Specification for the Royal Air Force (RAF) – a decorative epoxy screed.• Successfully developed three new products including a decorative broadcast polyurethane, epoxy screed quartz system and an epoxy self-leveller.



Stonhard

• United States
• Manufacturing
• 500 - 600 Employee

• Area Manager, Northern region, UK

  • Jan 1999 - Mar 2007

  Established a sales function in the North East region. Managed and developed a team of sales people in the region. Promoted to Northern Manager in 2001.Responsibilities • All aspects of Stonhard’s business within the North of England and Scotland with control of marketing, budgets and recruitment.• Recruited, trained and managed area sales managers and installation crews within the region. Achievements• A record of sustained business growth, regularly assessed as one of the top-two area managers in the European business area (territory with an average of around 40 area managers). During the final financial year on leaving I was second place (Europe), leading (UK), recording over £450,000 of business sold and installed (7/12 months).• Newcastle Metro, underground train station platforms – worked with client over five years from initial architect contact to win installation of Stonhard’s RTZ 2000 m2. Led to two more train station projects for Stonhard, the biggest floors of their kind to be installed in Europe for Stonhard and used as case studies worldwide.• RR Donnelly’s – won a 20,000m2 tender of Stonhard’s Stockade epoxy mortar system in one of the UK’s largest single epoxy screed installations.• Smith & Nephew – tendering, supplying and installing resin floors over a five year period, developed trusted relationship with the client and helped them with the scheme to refurbish two major sites in the North of England.



Applied Interior Design Services

• Interior designer

  • 1987 - 1991