Experience

Creative Energy

• Graphic Design
• 1 - 100 Employee

• Director of New Business Development

  • Jan 2019 - Present

  Johnson City, Tennessee Area Work to develop partnerships with manufacturers, foodservice operators, tourism professionals, and other innovating brands hungry to engage their customer networks. Creative Energy specializes in building cult brand engagement for our clients. Our goal is to build disruptive storytelling that creates passionate brand evangelism.

• Director Of Public Relations

  • Jul 2017 - Present

  Johnson City, Tennessee Area Responsible for developing tools and editorial relationships in print and digital media outlets to support and promote our many clients. Will also be focusing on partnerships with companies to build a holistic public relations strategy that goes beyond standard tactics.



Tuff Torq

• United States
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• Market Research Analyst

  • Jul 2015 - Jul 2017

  Morristown, TN Coordinate with executive sales team to develop strategic target markets and goals. Research and propose plan of execution for strategic marketing for the manufacturing and service divisions. Coordinate brand management guidelines and market position development plan.



The AAM Group

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Director

  • Aug 2009 - Jun 2015

  Johnson City, Tennessee Area The AAM Group is a program distribution marketing firm that services the automotive aftermarket industry. We have 3 main branded programs that we manage: Parts Pro Performance Centers, Total Truck Centers and Performance Corner. We serve 23 wholesale distributors in the US and Canada and over 2,400 retailers with business to consumer marketing assets. As the Marketing Director, I manage all aspects of marketing for the company from concept/research to final execution. I manage a team… Show more The AAM Group is a program distribution marketing firm that services the automotive aftermarket industry. We have 3 main branded programs that we manage: Parts Pro Performance Centers, Total Truck Centers and Performance Corner. We serve 23 wholesale distributors in the US and Canada and over 2,400 retailers with business to consumer marketing assets. As the Marketing Director, I manage all aspects of marketing for the company from concept/research to final execution. I manage a team of 8 marketing professions on a daily basis and handle most hiring and evaluation of my team. Under my direction, our team has exponentially grown our program brands in the industry as well as expanding the company's influence with manufacturers, associations and industry leaders. Key Areas of Direction: 1. Program Growth: Grew the retailers in our programs by over 400% in the past 4 years. 2. Brand Development: All three programs are seen as marquee B2C marketing programs by the industry. 3. Marketing Leadership: Grew my team from 2 employees to 8. Hand-picking the talent that now creates some of the most effective and influential assets in the industry. 4. Industry Influence: Schedule and host marketing strategy meetings with the largest manufacturers in our industry. Act as resource partner with these manufactures to develop measurable goals and execution concepts to reach those goals. 5. Digital Marketing Manager: Manage all aspects of websites, web resources, social media, SEO and Strategic positioning of all our program brands. We now have the largest social media communities of it's kind in our industry and have developed effective video content for Youtube that I schedule, script and host. Our websites have all be redeveloped and are now much more effective tools for our manufacturers, distributors, retailers and consumers. My team has also created some of the first and most effective data-drive digital tools in our industry. Show less



Pteryga Design, Inc.

• Owner

  • Mar 2001 - Aug 2009

  East Tennessee Started company as a freelance graphic designer and built a full-service marketing firm. Many of the projects were for local and regional businesses. Pteryga Design focused heavily on branding, digital/traditional marketing assets and web development. Key Successes: * Company had double digit growth every year. * Clients became my most effective prospect generators. * Built optimized websites for military contractors, medical specialists, local retailers, churches, etc. *… Show more Started company as a freelance graphic designer and built a full-service marketing firm. Many of the projects were for local and regional businesses. Pteryga Design focused heavily on branding, digital/traditional marketing assets and web development. Key Successes: * Company had double digit growth every year. * Clients became my most effective prospect generators. * Built optimized websites for military contractors, medical specialists, local retailers, churches, etc. * Was a leader in local business networks and a key note speaker on website best practices, SEO and brand development at local business conferences. Show less