Experience

Salsa Lab

• Mexico
• Advertising Services
• 1 - 100 Employee

• Director General / Cofounder

  • May 2015 - Present



BairesDev

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• UI/UX Consultant

  • Oct 2017 - Present



Linio Group

• Mexico
• Technology, Information and Internet
• 500 - 600 Employee

• UI/UX Director Linio Latam

  • Feb 2014 - May 2017

  Head of the UIUX team / Product Manager in Linio Latam. * In charge of an eight people team dedicated to the creation of mockups and prototypes for the interfase of the multiple platforms of Linio. Also in charge of the editable content maintenance through CMS. * Analysis, planning and definition of requirements from the organization to generate new functionality and improvements. * Planning and organization of the UIUX team’s work. * Supervision of the creation of wireframes, mockups and prototypes for the improvement and implementation of new functionalities for the web platform and mobile apps of the company. * Planning and implementation of user testing on the designs created by the department. * Design and implementation of static content within the platform. * Design and implementation of external landing pages related to the company, using PHP frameworks, jQuey/AngularJS, Sass and HTML5, using Gulp to automate tasks. * Develop of a platform of email template generation for transactional communication. * Planning and definition of the new CMS system for the company. * Collaborate and coordinate tasks with the Product Managers in charge of the development and business units involved in the projects. Linio is one of the top commerce platforms of the region: * 8 tires under Linio brand * 5 white label stores * iOS / Android apps * 50 million visits per month * 6 million of customers



Rocket Internet SE

• Germany
• Technology, Information and Internet
• 200 - 300 Employee

• Creative Art Director / Head of Design Latinoamérica

  • May 2012 - Jan 2014

  Direction of the Design Department for Linio Latam, composed by 32 designers and 4 coordinators, on charge of the branding, site and advertising design and some specific implementations.

• UIUX Consultant

  • Aug 2013 - Aug 2013

  Consulting for the redesign of the UI for the online store tricae.br and in-house design team organization.



Bodaclick.com

• Technology, Information and Internet
• 1 - 100 Employee

• Front end developer

  • Dec 2010 - May 2012

  Design and implementation of the UI for the web platform of the company * Frontend development over an implementation of the Symphony PHP framework. * Templates build using Twig, Sass and jQuery. Design and implementation of the UI for the web platform of the company * Frontend development over an implementation of the Symphony PHP framework. * Templates build using Twig, Sass and jQuery.



momentum Media Design, SA de CV

• Mexico
• Advertising Services
• 1 - 100 Employee

• Design Manager

  • Oct 2005 - Dec 2010

  Art direction and coordination of the design team for web, branding, multimedia and printing projects. On charge of a team of 4 designes and external consultants.

• Jr. Designer

  • Oct 2003 - Oct 2005

  General web, press, branding and advertising projects.