Experience

BuildingReports

• United States
• Software Development
• 1 - 100 Employee

• Marketing Director

  • Jan 2019 - Present

• Marketing Manager

  • Jun 2014 - Present

  - Develop and manage annual marketing budget and plan for the world's leading provider of mobile fire and life safety inspection and web-based reporting technology.- Responsible for print, digital and search advertising strategy, media plan and execution.- Develop and execute content marketing strategy, including the research, qualitative/quantitative analysis, writing and publication of the industry's first annual Fire & Life Safety Inspection Benchmark Report.- Evaluate industry association and trade show event opportunities and oversee execution by event marketing team.- Serve as administrator for corporate social media, Salesforce CRM, Pardot marketing automation platform, Salesloft prospecting tool, MODX website CMS, Shopify online shopping cart service and Mailchimp email marketing tool.- Plan and execute public relations strategy and tactics.- Work with 3rd party agencies to develop and execute sales collateral and stock presentations, interactive and video media, and thought leadership content/content marketing.- Re-branded and launched BuildingReports University remote and classroom training for fire and life safety inspection professionals.- Plan and execute bi-annual Partner Conference through event marketing team.- Host and sponsor value-add webinars for lead generation purposes and existing customers.- Develop and promote marketing and sales enablement tools for service member channel.- Case study development and publication.



IDMWORKS

• United States
• IT Services and IT Consulting
• 100 - 200 Employee

• Marketing Manager

  • Mar 2014 - Jun 2014

  - Develop and manage the execution of Annual Marketing Plan for IDMWORKS, DCMWORKS and IdentityForge.- Execute thought leadership, lead and demand generation and channel marketing initiatives to meet corporate revenue objectives.- Manage influencer channel relationships to drive business development programs.- Manage external resources, including freelance design, web development and design, and other functions as needed.- Develop and execute Marketing Automation strategy and technology implementation/integration with CRM and web assets.- Lead content marketing strategy and work with SMEs to deliver tools, resources, events and multimedia to position IDMWORKS companies as leaders in the market.- Support Public Relations efforts for new product and service offerings.- Develop and execute IdentityForge Product Launch initiatives for new solutions to drive awareness and demand globally through various channels.



FishNet Security

• United States
• Computer and Network Security
• 1 - 100 Employee

• Solutions Marketing Strategist, Advisory & Risk Services

  • Aug 2013 - Feb 2014

  - Serves as the Strategic Marketing lead for FishNet Security's Risk & Advisory services,which provide enterprise customers with CS&I solutions for Identity & Access Management (IAM, Governance Risk & Compliance (GRC), Data Security & Privacy and PCI Compliance.- Provides Advisory & Risk service line expertise, including how the channel functions, the respective technology and partners involved, and ultimately how FishNet Security solves specific customer problems. - Responsible for planning, positioning and execution of the strategy and tactics necessary to drive awareness, lead and demand generation, and thought leadership efforts in support of FishNet Security’s sales goals. - Works closely with internal stakeholders including the sales team, consultants, STS, management, and external stakeholders including vendors, industry organizations, analyst groups and media.- Leverages analyst research, market trends, forecasts and stakeholder input to develop annual integrated marketing plans with clearly defined objectives that are analyzed and adjusted based on program and campaign results, KPI tracking and through presentation of quarterly marketing dashboards.

• Corporate Marketing Manager

  • Dec 2011 - Aug 2013

  - Responsible for managing the strategy and execution of lead and demand generation efforts for Identity & Access Management (IAM) Services and SMB.- Manage industry analyst relationships and thought leadership initiatives for the FishNet organization.- Assist in the development and execution of FishNet corporate branding and awareness strategy.



Logic Trends

• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Manager

  • Mar 2011 - Feb 2012

  Responsible for building brand awareness, managing marketing campaigns, managing internal communications programs, supporting sales operations and generating leads via marketing programs and event marketing efforts to fill the sales pipeline. Responsible for building brand awareness, managing marketing campaigns, managing internal communications programs, supporting sales operations and generating leads via marketing programs and event marketing efforts to fill the sales pipeline.



Marketing Consultant

• Advertising Services
• 1 - 100 Employee

• Private Consultant

  • Oct 2010 - Mar 2011

  Provided strategic consulting to small businesses for SEO, SEM/PPC, Web site development, lead and demand generation, and email marketing programs. Provided strategic consulting to small businesses for SEO, SEM/PPC, Web site development, lead and demand generation, and email marketing programs.



Sage Software

• Software Development

• Marketing Manager, SBS

  • Apr 2009 - Oct 2010

  - Assisted in strategic plan development for new marketing automation platform, and managed implementation and execution of plan to generate and nurture new customer prospects utilizing platform for prospect profiling/scoring, segmented value-add drip marketing email campaigns, and Web assets.- Manage online lead/demand-gen portal for new and early-stage small businesses in the U.S. for our Peachtree by Sage (MyBizCounts.com)- Help develop strategic partnerships, content sourcing, sales pipeline and nurturing startegy/tools to support New Product Sales Team and MyBizCounts.com- Assist Senior Marketing Manager with building the overall New Product Sales pipeline strategy, prospect database and execution- US market alignment, including data and market specifics/strategy to consult other product and service launches- Retail POS - Custom retail campaigns with select retailers - Competitive assessments - Key Primary Marketing contact and leader (Peachtree by Sage, Simply Accounting by Sage) and drive strategy and guidance to internal reserach department

• Marketing Manager, Peachtree by Sage

  • Feb 2005 - Apr 2009

  - Assist in strategic development and execution of demand and lead generation marketing programs, day-to-day management of external agencies and vendors, and leading internal cross-functional teams.- Previously managed new customer acquisition for Timeslips and the Sage Software Accountants Network before transitioning management to concentrate on Peachtree.- Developed and maintain a marketing dashboard presented to company executives and stakeholders on a monthly basis, requiring compilation, integration and analysis of key performance indicators from multiple departments.- Worked with external vendor to develop new Web trial experience and lead capture; developed lead segmentation strategy, sales tools, sales resource intranet site and value-add email templates for lead nurturing, and consistently monitor performance and improve those tools and assets.



Philips, N.A.

• United States

• Marketing Consultant

  • Nov 2004 - Jan 2005

  - Compiled and reviewed data and information for initiatives over the past few years and developed Case Studies and marketing materials to be used in New Business Development.- Utilized the Case Study initiative to develop Project Briefs to be used as internal reference tools.- Created a client and prospect contact lists database for the new business development team. - Compiled and reviewed data and information for initiatives over the past few years and developed Case Studies and marketing materials to be used in New Business Development.- Utilized the Case Study initiative to develop Project Briefs to be used as internal reference tools.- Created a client and prospect contact lists database for the new business development team.



M&M Associates, Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Account Supervisor

  • May 2002 - Jun 2004

  - Key B2B and B2C clients included Exxon Mobil Corporation, Cingular Wireless (now AT&T), MBNA America, Virgin Mobile, The Home Depot, Citigroup, GE Capital, and Wal-Mart/SAM'S CLUB.- Worked closely with M&M’s CEO and COO to develop the plan and methodology, and implement the reorganization of the Account Services Department.- Worked closely with department managers to streamline daily workflow, develop new and improve existing processes, and resolve internal and external issues affecting efficiency and morale.- Other responsibilities included: copywriting; new business development; assisted in exploring opportunities and developing the basis for a new branch office; interviewing/advising on new employees.- Through the strong growth of key client relationships and generating strong results, my project teams and I played a major role in achieving M&M’s second most profitable year, with the trend to exceed the top performance in 2004, since 1987 start-up.



The Tombras Group

• Account Executive

  • Jun 1999 - Apr 2001

  - One of two Account Executives responsible for managing the integrated campaign (consisting of print, television, radio, outdoor, signage, and POP/collateral materials) as we launched the new brand throughout 56 major markets in the Southeastern U.S.- Responsible for day-to-day campaign management and coordination of a cross-functional team, including Media Strategy/Buying, Art, Production, Copywriting, Traffic, IT and Accounting.- Successfully rolled out the new brand in a competitive marketplace while helping the client surpass first year sales goals by 35%.