Experience

Fantesca Estate & Winery
• United States
• Wineries
• 1 - 100 Employee
• Chief Operating Officer

  • Apr 2023 - Present


Ridge Vineyards

• United States
• Beverage Manufacturing
• 1 - 100 Employee

• President

  • 2016 - 2022

  With 8 direct reports, and a team of 50 I am responsible for the following functions: Finance, IT, Logistics, Legal, HR, US & International Sales, DTC (Retail Sales), and Marketing. >I increased company Revenue from $17M when I joined in 2005 to $40M in 2022. >Per Wine Services, at the end of 2020, Ridge was the 2nd most distributed American wine brand globally in top restaurants.>Awarded Best Fine Wine Producer in the Americas by Liquid Icons at the Golden Vines Awards in 2021, and again in 2022. >Drinks International named Ridge as one of the Most Admired Wine Brands in the World for ten consecutive years, 2012-2021I recently lead important initiatives in carbon reduction, the development of a strategic roadmap for the winery’s IT, and the development of the winery’s strategic vision. The winery completed a total appraisal of its GHG emissions in 2022 and passed an external audit leading to Silver Level membership in International Wineries for Climate Action (IWCA). The strategic IT roadmap was completed in 2021 and encompassed: server migration to a data center, creation of company WAN, replacement of an aging backend system with a modern cloud-based application (Salesforce), improved security, CCPA/CRPA compliance, and the implementation of an external help desk provider. A strategic vision was developed with the Executive Team in a workshop that I led. The 15-Year vision was to “Become the American winery best known globally for quality, equity, and sustainable practices.” A vivid description of the future accompanied this goal as well as a core set of KPIs (by department) to measure our progress. Show less

• Vice President Sales & Marketing

  • 2005 - 2016

  Devised, built, trained, and led a highly impactful regional sales team for the US made up of four managers. Introduced new systems to manage depletions, inventory, channel sales, and pricing. Developed strong relationships with top management at Southern Glazers W&S, RNDC, Winebow, and local wholesalers. Made changes to the distributor network replacing underperforming wholesalers in critical markets, including Texas, Southern California, Washington, and Illinois.



Bonny Doon Vineyard

• United States
• Beverage Manufacturing
• 1 - 100 Employee

• VP Sales & Marketing

  • 2001 - 2005

  Established a new sales and marketing structure. Managed 7 Regional Managers and a Broker Network. Managed E-commerce and Direct to Consumer business. Managed marketing and public relations. Oversaw launch of new closure for full line of premium wines -- 'screw caps'. Established a new sales and marketing structure. Managed 7 Regional Managers and a Broker Network. Managed E-commerce and Direct to Consumer business. Managed marketing and public relations. Oversaw launch of new closure for full line of premium wines -- 'screw caps'.



Penfolds

• Australia
• Beverage Manufacturing
• 100 - 200 Employee

• Vice President, Canada & Latin America

  • 1995 - 2001

  Led sales and marketing efforts in the region. Established and led a wholly-owned distribution company in Canada. Managed Lindemans' Olympic sponsorship of the Canadian Olympic Team. Led sales and marketing efforts in the region. Established and led a wholly-owned distribution company in Canada. Managed Lindemans' Olympic sponsorship of the Canadian Olympic Team.



Sutter Home Winery

• United States
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Export Manager

  • 1990 - 1995

  Developed an international distribution network. Opened more than 30 new markets. Developed an international distribution network. Opened more than 30 new markets.