Experience

Henry Ford Innovations

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Senior Consultant

  • Mar 2023 - Present

  Detroit, Michigan, United States



FOREST HEALTH MEDICAL CENTER LLC

• United States
• Medical Practices
• 1 - 100 Employee

• Vice President of Finance

  • 2013 - 2023

  Ypsilanti, Michigan, United States Led finance dept for specialty hospital that features Barix Clinics, the nation’s premier provider of bariatric surgery. Managed revenue predictions, treasury and banking relations, pro forma modelling, hospital pricing programs, and AR analysis. Provided gross margin analysis of service lines and a clear view of the patient pipeline from consult to surgery. Teamed with Marketing VP to provide ROI analysis of online and media initiatives, along with analysis of sales team performance.



Forest Health Services

• United States
• Warehousing and Storage
• 1 - 100 Employee

• Director of Financial Planning and Analysis

  • 2011 - 2013

  Ypsilanti, Michigan, United States Worked closely with upper management to provide insightful intelligence and craft future strategy for multiple specialty hospitals. Provided in-depth marketing analysis of company’s online and media initiatives and sales team performance. Oversaw the annual insurance renewals, provided cash flow projections and cost-benefit analyses, and managed the digital marketing of a new pain clinic initiative. • Initiated and managed the digital marketing for a new pain clinic in two hospitals… Show more Worked closely with upper management to provide insightful intelligence and craft future strategy for multiple specialty hospitals. Provided in-depth marketing analysis of company’s online and media initiatives and sales team performance. Oversaw the annual insurance renewals, provided cash flow projections and cost-benefit analyses, and managed the digital marketing of a new pain clinic initiative. • Initiated and managed the digital marketing for a new pain clinic in two hospitals. Developed campaigns, managed budget, wrote ads, and created landing pages on the Google, Bing, and Yahoo Ad platforms. Positive results led to management's decision to fully fund the venture. • Provided insightful research that helped resolve a long dispute with major insurance payer, resulting in a settlement that was net positive $2M for the Michigan hospital. • Created ROI Cost analysis for several new service lines that were successful, including a Nevro stimulator trial, Lithotripsy, and Ketamine. • Initiated marketing analytics that helped increase new patient volume in targeted service lines by 20% in 2 years. Show less



Borders

• Belgium
• Online Audio and Video Media

• Manager of Financial Planning and Marketing Analytics

  • 2009 - 2011

  Ann Arbor, MI Led 3-person team in the analysis of marketing promotions, the Rewards program, and customer behavior. Key member of marketing strategy team that developed weekly promotional plans and pricing strategies for eCommerce and the stores. Worked closely with email marketing team, providing incremental analysis of coupon campaigns that generated over $250M in sales annually. Managed OutlookSoft reporting of daily sales and comps data. • Optimized Q4 marketing strategy: identified key… Show more Led 3-person team in the analysis of marketing promotions, the Rewards program, and customer behavior. Key member of marketing strategy team that developed weekly promotional plans and pricing strategies for eCommerce and the stores. Worked closely with email marketing team, providing incremental analysis of coupon campaigns that generated over $250M in sales annually. Managed OutlookSoft reporting of daily sales and comps data. • Optimized Q4 marketing strategy: identified key unprofitable programs and successfully lobbied for change, resulting in margin improvement of $5M. • Enhanced coupon profitability by identifying emerging sales trends and changes in customer behavior through CRM analysis, resulting in $400K increase in coupon profits over initial 3 months. • Transformed Rewards program strategy: key player in identifying positive changes and successfully demonstrated that several additions would be margin negative, resulting in $1M margin improvement.

• Senior Financial Analyst and Pricing Manager

  • 2008 - 2009

  Ann Arbor, MI Took role of Senior Financial Analyst while retaining responsibility for pricing implementation. Primary task was the reporting and analysis of promotions, email campaigns, and the Rewards program. Also initiated CRM analysis of customer behavior. • Designed database of company's promotions and developed automatized, in-depth reporting of the company's $350M discounts. Resulted in timely, actionable reports targeting unproductive promotions. • Established financial models showing… Show more Took role of Senior Financial Analyst while retaining responsibility for pricing implementation. Primary task was the reporting and analysis of promotions, email campaigns, and the Rewards program. Also initiated CRM analysis of customer behavior. • Designed database of company's promotions and developed automatized, in-depth reporting of the company's $350M discounts. Resulted in timely, actionable reports targeting unproductive promotions. • Established financial models showing profit potential of many in-store promotions, allowing merchandising partners to quickly determine which of their promotional ideas might be successful. • Spearheaded discount reduction test demonstrating that over half of in-store promotions unprofitable, resulting in savings of $1M annually. • Detected problem of cashiers giving discounts with no oversight, and then led cross-functional team to design effective solution, resulting in savings of $4-5M annually.

• Manager Marketing Promotions

  • 2004 - 2008

  Ann Arbor, MI Led 6-person team with chief task of implementing marketing promotions. Communicated complex pricing and display changes to the company’s 1,200 stores, programmed all promotional discounts, created all coupons, proofed all marketing collateral. Key consultant to executives on promotional possibilities and worked closely with IT to improve Point-of-Sale software.

• Marketing Systems Specialist

  • 2002 - 2004

• Store Communications Specialist

  • 2000 - 2002

  Ann Arbor, MI