Experience

Locala

• France
• Advertising Services
• 100 - 200 Employee

• SVP, US Channel Reseller Division

  • Jan 2021 - Present

  New York City Metropolitan Area

• SVP, Head of New Business Development & Partnerships

  • Jan 2020 - Jan 2021

  Greater New York City Area

• VP Head of New Business Development & Partnerships

  • Nov 2018 - Dec 2020

  Greater New York City Area * Oversee the formation of all national new business development and partnerships. * Negotiation of contracts for managed service, self-serve and custom partnerships. * Implementing new product development based on client’s product pipeline integration * Oversee all on-boarding and training programs for our channel reseller’s division. * Collaborative individuals with strong interpersonal skills and team building mentality. * Motivated, ambitious and possess exceptional… Show more * Oversee the formation of all national new business development and partnerships. * Negotiation of contracts for managed service, self-serve and custom partnerships. * Implementing new product development based on client’s product pipeline integration * Oversee all on-boarding and training programs for our channel reseller’s division. * Collaborative individuals with strong interpersonal skills and team building mentality. * Motivated, ambitious and possess exceptional communication skills. * Manage an account management support team for all channel resellers success.



SITO

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Director, New Business Development

  • Feb 2017 - Oct 2018

  Jersey City, NJ Chairman Award Winner

• Director of Sales Eastern Region

  • Feb 2016 - Feb 2017

  Jersey City, NJ Chairman Award Winner

• Senior Account Executive

  • Oct 2014 - Feb 2016

  Jersey City, New Jersey Chairman Award Winner



STEARCLEAR USA

• Consumer Services
• 1 - 100 Employee

• CMO, Partner

  • Jan 2012 - Sep 2014

  Wyckoff, New Jersey Developed IOS and Android app development, design, strategy, website, marketing, public relations and responsible for all franchise marketing. Successful exit.



LLM Agency

• Co-Founder | Managing Partner

  • Jan 2009 - Dec 2012

  Hoboken, NJ Responsible for project management, new business development, digital marketing strategies, Google management and media buying. Developed integrated marketing plans for several political campaigns and politicians, including websites, commercials, social media, Media buying and campaign management. * Successfully developed custom digital marketing campaigns that drove qualified leads



EatDrinkNJ - ios App

• Founder | CEO

  • Feb 2008 - Jan 2012

  Hoboken, New Jersey Created brand, company strategy, marketing, sales, operations and corporate sales. Developed website and mobile application as well as new member acquisition. Managed all communications, including editorial team that produced over 5,000 blog entries over four websites. Oversaw all corporate and local sales initiatives with outstanding results. Successfully sold in 2012 to StearClear LLC.



Jumpstart Automotive Media

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Sales, Eastern Region

  • Jan 2007 - Jan 2008

  NYC Director of Sales, managing the Automotive Tier 2 & 3 vertical for the East Coast and Las Vegas. Selling Display Advertising (Contextual, Behavioral targeting and Retargeting) exclusively for JD Powers, Car and Driver, Road & Track, NADA guides, Vehix, Consumer Guide Automotive, Shopping.com, as well as Yahoo Autos.com. Lead Generation programs and Search Engine Marketing for Google, MSN and Yahoo.com.



COED Media Group LLC

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Founder | CEO | Publisher

  • Dec 2004 - Nov 2006

  Hoboken, NJ Founder and creator of CO-ED Top 25 Best Magazine Launches. Successful exit.



Hillside AutoMall

• General Manager, Partner

  • Sep 2002 - Nov 2004

  Charged with full P & L management of $60MM in annual revenues, $1MM advertising budget, $15MM new inventory budget, and $2MM used inventory budget. Led 40 direct reports and 30 indirect reports. Reported to the CEO of the company. Sold 2,400 cars annually. Scope of accountabilities included budgeting, advertising, inventory, co-op, factory, banking, and customer and dealership relationships. Executive in charge of Ford, Lincoln-Mercury, Subaru, Suzuki, KIA, ISUZU, and Happy… Show more Charged with full P & L management of $60MM in annual revenues, $1MM advertising budget, $15MM new inventory budget, and $2MM used inventory budget. Led 40 direct reports and 30 indirect reports. Reported to the CEO of the company. Sold 2,400 cars annually. Scope of accountabilities included budgeting, advertising, inventory, co-op, factory, banking, and customer and dealership relationships. Executive in charge of Ford, Lincoln-Mercury, Subaru, Suzuki, KIA, ISUZU, and Happy Cars-certified used cars franchises. Recruited to revamp and completely reorganize the entire used car operation by combining all of sales into one location and creating universal website. • Ignited certified used car sales by 140% through sound marketing concepts that included creating Happy Cars-Innovative-Integrated marketing campaign. This strategy included digital advertising, TV production and media buying, direction of all creative, establishing point of purchase materials, website development, developing an internet department, creating special finance department, conducting certified training, implementing service retention and reconditioning programs, inventory analysis, competitive analysis, increasing inventory credit lines, and buying new inventory. • Ranked as Top 100 Isuzu and Top 100 Suzuki Dealer by annual sales. • Achieved 90%+ ranking in customer satisfaction indexes for all franchises. • Drove sales growth from $45MM to $60MM+ through comprehensive internal training of sales staff on customer retention • Member of the Suzuki advertising board in the tri-state area as President and Vice-President, as well as a member of the President’s advisory board Show less



JM Family Enterprises, Inc.

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• District Manager, Northeast

  • Oct 1999 - Sep 2002

  New York State P & L responsibility for $6MM in new policies annually. Reported to the Northeast Divisional Manager and covered Upstate New York territory with twenty dealership accounts. Secured strategic partnerships with car dealers by utilizing Southeast Toyota services and training methods in exchange for selling JM&A products. • Grew territory accounts by 200% in first 12 months by penetrating new markets. • Drove product penetration by 50% on existing accounts through dealer consulting through… Show more P & L responsibility for $6MM in new policies annually. Reported to the Northeast Divisional Manager and covered Upstate New York territory with twenty dealership accounts. Secured strategic partnerships with car dealers by utilizing Southeast Toyota services and training methods in exchange for selling JM&A products. • Grew territory accounts by 200% in first 12 months by penetrating new markets. • Drove product penetration by 50% on existing accounts through dealer consulting through extensive training of dealership employees. • Increased dealer F & I profit by a minimum of $200 per consumer transaction through comprehensive and ongoing monthly training on sales and presentation techniques. Show less