Experience

Quantumrun Foresight

• Canada
• Research Services
• 1 - 100 Employee

• Project Manager

  • Mar 2022 - Present

  *Project manage a team of five to implement account management and consulting projects for clients—including Deloitte, KPMG, J.P. Morgan, L’Oréal, Toyota, and the Canada Revenue Agency—that are looking to enhance their innovation, strategy, and research initiatives.*Serve as Scrum Master for the platform development team, optimizing team productivity, coordinating between company stakeholders, and prioritizing client needs in future software releases. *Using Jira and Asana, I oversee all company projects, from defining the project’s scope to resource planning, developing task timelines, budgeting, progress tracking and documentation, risk mitigation, and team management. Show less

• Product and Marketing Manager

  • Jan 2020 - Mar 2022

  *Managed and scaled an eight-person team to develop a B2B Software-as-a-Service platform end-to-end from conception to launch to ongoing improvements driven by data analysis, detailed customer interviews, and an agile management framework. *Using Jira and Asana, I oversaw the project’s scope, planning, budgeting, task scheduling, and stakeholder engagement.*Since the platform's launch in 2021, it has grown to contribute over 50% of the agency's annual revenues with clients like KPMG, J.P. Morgan, Walmart, AbbVie, and the Canada Revenue Agency.*Strategized and led company and platform branding initiatives that prioritized sales-generating marketing expenditures involving PPC campaigns on social media, SEM campaigns (e.g., Google AdWords), SEO development, and multimedia content marketing for inbound lead generation. Show less



Webhaven

• Oakville, Ontario, Canada

• Product Manager

  • Sep 2018 - Jan 2020

  *Transitioned the agency business model from one-off website development projects to a subscription model offering clients website development, SEO, SEM, PPC, and content marketing services. *Planned the development of standardized website development templates that SME clients can select from for rapid web and mobile development builds. *Led company marketing efforts that included strategizing online PPC and SEM campaigns and developing sales and presentation assets. *Provided account management and presentation services to clients. Show less



Passion Media Agency

• Canada
• Advertising Services

• Division Manager

  • Mar 2016 - Sep 2018

  *Hired, trained, and led a cross-functional team of five to launch Passion Media, an EVP agency. *Managed all website and app development projects and strategized multimedia campaigns that included SEO, SEM, PPC, social media, ad design, print and online editorial, and video production. *Developed and maintained all relationships with clients, including LoyaltyOne, RBC, and Home Depot. *Hired, trained, and led a cross-functional team of five to launch Passion Media, an EVP agency. *Managed all website and app development projects and strategized multimedia campaigns that included SEO, SEM, PPC, social media, ad design, print and online editorial, and video production. *Developed and maintained all relationships with clients, including LoyaltyOne, RBC, and Home Depot.



ApplyToEducation.com

• Canada
• Software Development
• 1 - 100 Employee

• Marketing Project Manager

  • Feb 2015 - Mar 2016

  *Rebranded ApplyToEducation (ATE) to improve Canadian and US client engagement. *Executed all communications outreach to ATE's clients and its 100,000 registered users. *Strategized online marketing campaigns and developed all training, sales, and presentation assets. *Led the company-wide Salesforce and Pardot integration that enhanced sales efficacy while providing day-to-day CRM training and administration. *Oversaw company event promotions, including EdConnect, Canada’s largest education job fair. Show less



Jobpostings Network

• Canada
• Advertising Services
• 1 - 100 Employee

• Communications and Project Manager

  • Jan 2013 - Feb 2015

  *Conducted a change management initiative to shift Jobpostings from a print-focused publisher into a leading online job board and multimedia provider of employer branding services. *Oversaw the implementation of all projects, developed best practices, and provided account management services to clients.*Increased the company’s email list from 9,000 to 100,000, Facebook Likes from 800 to 92,000, Twitter followers from 1,100 to 45,000, and secured $500,000 in government development grants.*Generated over 15 million impressions in Canadian print and radio media, such as the Globe and Mail, Toronto Star, Financial Post, Canadian Press, Metro, CTV, CBC Radio, among others. *Produced a 100-video educational YouTube series called the Jobpostings.ca Job Hunt series. Show less

• Editor-In-Chief

  • Nov 2011 - Jan 2013

  *Recruited and managed the editorial, design, and online media teams responsible for the publication’s growth from 12 to 15 regular and specialty print issues annually.*Collaborated with clients to produce custom branded, SEO-optimized online multimedia content.*Won a gold medal at the 2012 Kenneth R. Wilson awards, the company’s first editorial award.