Experience

City of San Antonio Metropolitan Health District

• United States
• Government Administration
• 100 - 200 Employee

• Public Relations Manager

  • Sep 2022 - Present

  San Antonio, Texas Metropolitan Area • Overseeing communication strategies for 26+ public health programs • Managing the dissemination of messaging tactics including press releases, requests for coverage, and digital content • Processing website requests while building a digital strategy to maintain it updated and user-friendly • Supporting the marketing division in the execution of campaigns that promote healthy living and behaviors



City of Laredo

• United States
• Government Administration
• 200 - 300 Employee

• Public Information Manager

  • Oct 2020 - Sep 2022

  Laredo, Texas • Drafting news releases, speaking points, presentations, and other written material for City of Laredo events, programs, proclamations, and general announcements (English and Spanish) • Producing, scheduling, and posting social media content across all City of Laredo channels • Creating and distributing weekly newsletter to over 600 subscribers • Contributing and proof-reading written material, including news releases and weekly newsletter • Developing paid social media advertising… Show more • Drafting news releases, speaking points, presentations, and other written material for City of Laredo events, programs, proclamations, and general announcements (English and Spanish) • Producing, scheduling, and posting social media content across all City of Laredo channels • Creating and distributing weekly newsletter to over 600 subscribers • Contributing and proof-reading written material, including news releases and weekly newsletter • Developing paid social media advertising plans for city-wide programs, including community survey campaigns that have received over 2K responses and city-wide events with 900+ registrations

• Interim Executive Assistant to the Mayor

  • Sep 2021 - Jan 2022

  Laredo, Texas • Temporarily served as Chief of Staff for the Mayor's Office while his actual assistant was out on medical leave • Oversaw the Mayor's Office by directing office staff, including city management and council assistants, to address constituent needs and manage external relations • Developed a working group/committee that will work alongside UN-Habitat to implement a program called "Laboratorio Vision", which will showcase the binational relationships between Laredo, Texas and Nuevo Laredo,… Show more • Temporarily served as Chief of Staff for the Mayor's Office while his actual assistant was out on medical leave • Oversaw the Mayor's Office by directing office staff, including city management and council assistants, to address constituent needs and manage external relations • Developed a working group/committee that will work alongside UN-Habitat to implement a program called "Laboratorio Vision", which will showcase the binational relationships between Laredo, Texas and Nuevo Laredo, Tamaulipas at an international level • Coordinated press conferences and meetings with high-level dignitaries for special project announcements and addressing local issues • Drafted robust communications material including press releases, media advisories, speaking points, and speeches • Collaborated alongside U.S. and Mexican local, state, and federal elected officials to support mayoral initiatives



IBC Bank

• United States
• Banking
• 700 & Above Employee

• Corporate Marketing Analytics Manager

  • Aug 2019 - Oct 2020

  Laredo, Texas • Generating key insights from all digital marketing initiatives including email, public relations, web, search, and social media • Managing the newly designed ibc.com website, which has increased engagement by 42%; decreased the bounce rate by 50%; and attracted approximately 1.2 million new users

• Corporate Marketing Assistant/Coordinator- Digital

  • Jan 2017 - Aug 2019

  Laredo, Texas Area • Managed third-party vendor in the creation of editorial calendars and social marketing programs, including paid advertising and content management, which has generated 12,000+ followers • Co-founded the Customer Experience Committee to discuss customer pain points and solutions based on primary and secondary research • Managed the re-design project for the ibc.com website including the design of prototypes and collecting feedback/information from product stakeholders



REVELATOR

• United States
• Media Production
• 1 - 100 Employee

• Marketing Intern

  • May 2015 - Aug 2015

  Austin, Texas Area • Reviewed company website and gave suggestions for improvement • Conducted keyword research using Google AdWords and executed a plan for higher SEO capability • Researched requests for proposals (RFPs) for commercial projects • Coordinated and managed a blog release schedule for the company's website



Sprinklr

• United States
• Software Development
• 700 & Above Employee

• Public Relations Intern

  • Feb 2015 - Aug 2015

  Austin, Texas Area • Assisted in the maintenance of media relations assets including media lists and the media coverage database • Used Gorkana to research reporters from nationally recognized outlets (Wall Street Journal, New York Times, etc.) that covered important announcements, such as acquisitions and series funding rounds • Created reporter backgrounders and event briefings for executives • Researched trends in marketing technology and competitor news on a daily basis • Contributed to blog… Show more • Assisted in the maintenance of media relations assets including media lists and the media coverage database • Used Gorkana to research reporters from nationally recognized outlets (Wall Street Journal, New York Times, etc.) that covered important announcements, such as acquisitions and series funding rounds • Created reporter backgrounders and event briefings for executives • Researched trends in marketing technology and competitor news on a daily basis • Contributed to blog posts, PR/marketing content, and other ad-hoc projects Show less



St. Edward's University

• Higher Education

• Marketing Intern

  • Aug 2013 - May 2014

  Austin, Texas Area • Assisted public relations team in coordinating marketing projects and ongoing initiatives • Communicated with alumni to gather success stories after graduation • Continuously edited and added content to the university's website using a CMS system • Updated project statuses using Project Magiq • Gathered email analytics using software such as Ennect • Produced, coordinated, and executed a marketing campaign regarding the university's Munday Library • Managed a… Show more • Assisted public relations team in coordinating marketing projects and ongoing initiatives • Communicated with alumni to gather success stories after graduation • Continuously edited and added content to the university's website using a CMS system • Updated project statuses using Project Magiq • Gathered email analytics using software such as Ennect • Produced, coordinated, and executed a marketing campaign regarding the university's Munday Library • Managed a sentiment analysis project and presented findings to marketing staff Show less



Emmis Communications

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Digital Media Intern

  • Jan 2013 - May 2013

  Austin, Texas, United States • Assisted with advertising operations and served as a liaison between marketing and sales teams • Monitored web analytics from Google Analytics, Basestation, and Ando Media Console • Prepared two training manuals on how to use analytics software for Emmis Communications employees across the U.S. • Collaborated with creative teams to create mock-up advertisements for clients • Generated weekly reports summarizing campaign performance using DoubleClick for Publishers •… Show more • Assisted with advertising operations and served as a liaison between marketing and sales teams • Monitored web analytics from Google Analytics, Basestation, and Ando Media Console • Prepared two training manuals on how to use analytics software for Emmis Communications employees across the U.S. • Collaborated with creative teams to create mock-up advertisements for clients • Generated weekly reports summarizing campaign performance using DoubleClick for Publishers • Volunteered in broadcasting live events during SXSW Show less