David Beckham, MBA
Sr Lead Salesforce Business Analyst at Thryv- Claim this Profile
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Topline Score
Bio
LinkedIn User
I've been working with David for over a year and his knowledge of Salesforce is always impressive. He is always figuring out solutions with best practice in mind while continuing to learn more about the Salesforce ecosystem. He's our go-to for everything Einstein Analytics, Sales Cloud, and Geopointe. Even with his many projects, he is always available to lend a hand and assist with any Salesforce issues that may arise within the business. I've enjoyed getting to know David and you cannot go wrong with him on your team. I highly recommend him for any future Salesforce projects and roles.
Dan Yankley
10 years ago, David regionally supported a massive enterprise business and had about 25 peers all responsible for traditional sales ops functions. Then we introduced Salesforce.com to more than 3,000 sellers and he got his chance to run toward the fire. David was at the forefront of support during the first 2+ years of deployment and quickly stood out to became the trusted leader and expert all things Salesforce.com. Since the "early years", David has continued to push the envelop in self development and mastery. As the Sr Lead Salesforce Business Analysts for Thryv, David is responsible for the sales stream processes as they are related to the use of Salesforce.com. His primary responsibilities include the design and development of complex Salesforce.com solutions that improve the sales processes around customer engagements, pipeline management, forecasting and Sales KPI analytics. With four certifications in Salesforce.com: Admin, Advanced Admin, App Developer and Sales Cloud Consultant, David leverages his experience and knowledge in Salesforce with his experience as a Sales Operations Manager to create effective solutions for sales that ensures their continued success. David is an expert in the setup and development of Geopointe for Salesforce that allows reps to manage their interactions with customers reducing time spent traveling to customers and increasing their ability to make more sales. From development of new objects in Salesforce to enhancing current processes, David has leveraged his abilities to improve sales processes and efficiencies to move Thryv forward.
LinkedIn User
I've been working with David for over a year and his knowledge of Salesforce is always impressive. He is always figuring out solutions with best practice in mind while continuing to learn more about the Salesforce ecosystem. He's our go-to for everything Einstein Analytics, Sales Cloud, and Geopointe. Even with his many projects, he is always available to lend a hand and assist with any Salesforce issues that may arise within the business. I've enjoyed getting to know David and you cannot go wrong with him on your team. I highly recommend him for any future Salesforce projects and roles.
Dan Yankley
10 years ago, David regionally supported a massive enterprise business and had about 25 peers all responsible for traditional sales ops functions. Then we introduced Salesforce.com to more than 3,000 sellers and he got his chance to run toward the fire. David was at the forefront of support during the first 2+ years of deployment and quickly stood out to became the trusted leader and expert all things Salesforce.com. Since the "early years", David has continued to push the envelop in self development and mastery. As the Sr Lead Salesforce Business Analysts for Thryv, David is responsible for the sales stream processes as they are related to the use of Salesforce.com. His primary responsibilities include the design and development of complex Salesforce.com solutions that improve the sales processes around customer engagements, pipeline management, forecasting and Sales KPI analytics. With four certifications in Salesforce.com: Admin, Advanced Admin, App Developer and Sales Cloud Consultant, David leverages his experience and knowledge in Salesforce with his experience as a Sales Operations Manager to create effective solutions for sales that ensures their continued success. David is an expert in the setup and development of Geopointe for Salesforce that allows reps to manage their interactions with customers reducing time spent traveling to customers and increasing their ability to make more sales. From development of new objects in Salesforce to enhancing current processes, David has leveraged his abilities to improve sales processes and efficiencies to move Thryv forward.
LinkedIn User
I've been working with David for over a year and his knowledge of Salesforce is always impressive. He is always figuring out solutions with best practice in mind while continuing to learn more about the Salesforce ecosystem. He's our go-to for everything Einstein Analytics, Sales Cloud, and Geopointe. Even with his many projects, he is always available to lend a hand and assist with any Salesforce issues that may arise within the business. I've enjoyed getting to know David and you cannot go wrong with him on your team. I highly recommend him for any future Salesforce projects and roles.
Dan Yankley
10 years ago, David regionally supported a massive enterprise business and had about 25 peers all responsible for traditional sales ops functions. Then we introduced Salesforce.com to more than 3,000 sellers and he got his chance to run toward the fire. David was at the forefront of support during the first 2+ years of deployment and quickly stood out to became the trusted leader and expert all things Salesforce.com. Since the "early years", David has continued to push the envelop in self development and mastery. As the Sr Lead Salesforce Business Analysts for Thryv, David is responsible for the sales stream processes as they are related to the use of Salesforce.com. His primary responsibilities include the design and development of complex Salesforce.com solutions that improve the sales processes around customer engagements, pipeline management, forecasting and Sales KPI analytics. With four certifications in Salesforce.com: Admin, Advanced Admin, App Developer and Sales Cloud Consultant, David leverages his experience and knowledge in Salesforce with his experience as a Sales Operations Manager to create effective solutions for sales that ensures their continued success. David is an expert in the setup and development of Geopointe for Salesforce that allows reps to manage their interactions with customers reducing time spent traveling to customers and increasing their ability to make more sales. From development of new objects in Salesforce to enhancing current processes, David has leveraged his abilities to improve sales processes and efficiencies to move Thryv forward.
LinkedIn User
I've been working with David for over a year and his knowledge of Salesforce is always impressive. He is always figuring out solutions with best practice in mind while continuing to learn more about the Salesforce ecosystem. He's our go-to for everything Einstein Analytics, Sales Cloud, and Geopointe. Even with his many projects, he is always available to lend a hand and assist with any Salesforce issues that may arise within the business. I've enjoyed getting to know David and you cannot go wrong with him on your team. I highly recommend him for any future Salesforce projects and roles.
Dan Yankley
10 years ago, David regionally supported a massive enterprise business and had about 25 peers all responsible for traditional sales ops functions. Then we introduced Salesforce.com to more than 3,000 sellers and he got his chance to run toward the fire. David was at the forefront of support during the first 2+ years of deployment and quickly stood out to became the trusted leader and expert all things Salesforce.com. Since the "early years", David has continued to push the envelop in self development and mastery. As the Sr Lead Salesforce Business Analysts for Thryv, David is responsible for the sales stream processes as they are related to the use of Salesforce.com. His primary responsibilities include the design and development of complex Salesforce.com solutions that improve the sales processes around customer engagements, pipeline management, forecasting and Sales KPI analytics. With four certifications in Salesforce.com: Admin, Advanced Admin, App Developer and Sales Cloud Consultant, David leverages his experience and knowledge in Salesforce with his experience as a Sales Operations Manager to create effective solutions for sales that ensures their continued success. David is an expert in the setup and development of Geopointe for Salesforce that allows reps to manage their interactions with customers reducing time spent traveling to customers and increasing their ability to make more sales. From development of new objects in Salesforce to enhancing current processes, David has leveraged his abilities to improve sales processes and efficiencies to move Thryv forward.
Credentials
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Salesforce Certified Service Cloud Consultant
SalesforceJul, 2020- Nov, 2024 -
Salesforce Certified Sales Cloud Consultant
SalesforceJun, 2020- Nov, 2024 -
Salesforce Certified Advanced Administrator (SCAA)
SalesforceSep, 2019- Nov, 2024 -
Salesforce Certified Platform App Builder Certification
SalesforceJul, 2019- Nov, 2024 -
Lightning Experience Specialist
Trailhead by SalesforceAug, 2017- Nov, 2024 -
Make the Move to Lightning Experience
Trailhead by SalesforceAug, 2017- Nov, 2024 -
Salesforce CPQ Basics
Trailhead by SalesforceAug, 2017- Nov, 2024 -
Salesforce.com Certified Admin
SalesforceDec, 2015- Nov, 2024
Experience
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Thryv
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United States
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Software Development
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700 & Above Employee
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Sr Lead Salesforce Business Analyst
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Oct 2014 - Present
At Thryv, Inc (previous DexYP), I leverage technology to provide strategic, ongoing and systematic support for our sales process. My duties include but not limited to the following: • Develop and implement configurable Salesforce solutions that satisfy Sales and Operations requirements to support company initiatives. • Provide all necessary data related to requests including estimates, tasks documentation, process maps and UAT. • Design solutions that as much as possible work with Salesforce out-of-the-box functionality. • Ensure that release management practices are strictly adhered and complete all projects on time. • Work with Business Leaders, Directors and above, to evaluate, recommend and work on defining business needs to further simplify Sales and Operations processes by using Salesforce. • Assist in evaluating and recommending solutions to improve usage to ensure system adoption. • Responsible for testing (UAT and regression) for new sales systems/apps, enhancements, defect resolution, and new releases impacting the process stream. • Collaborate with Quality Assurance and IT as needed to communicate testing and defect issues. • SFDC Business Admin (custom fields, layouts, list views, and public group management) • SFDC Reporting & Dashboards, KPI Development & ongoing support. SME for all reporting in SFDC, Pipeline management and data analysis. • Analyze current business processes, suggest and participate in improvements related to the design Show less
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YP, The Real Yellow Pages®
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United States
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Advertising Services
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700 & Above Employee
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Senior Sales Operations Manager
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Jul 1997 - Oct 2014
In my position with YP, I handle all sales operations and processes for the North Florida District which runs from Pensacola, FL to Jacksonville, FL. ) I was responsible for the development of campaign sales goals and progress reviews. Reviewed and interpreted performance measures; conducted campaign analysis on key performance metrics at major points during the sales campaign. Planned sales incentive contests and motivational activities for the sales team. Provided training on new products & processes. Identified performance problems and directed Sales Managers to individuals needing assistance. Enabled employees by solving operational problems and by providing assistance in conflict resolution. Supervised administrative assistants and sales support teams. Represented the company through civic, professional and business organizations. Responsible for developing reports and analyzing data, which helped management make better business decisions. Show less
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AT&T
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United States
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Telecommunications
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700 & Above Employee
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Sr Sales Operations Manager
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Jul 1997 - May 2012
In my position with YP, formerly AT&T Advertising Solutions, I handle all sales operations and processes for the Emerald Coast District which runs from Pensacola, FL to Tallahassee, FL. ) I was responsible for the development of campaign sales goals and progress reviews. Reviewed and interpreted performance measures; conducted campaign analysis on key performance metrics at major points during the sales campaign. Planned sales incentive contests and motivational activities for the sales team. Provided training on new products & processes. Identified performance problems and directed Sales Managers to individuals needing assistance. Enabled employees by solving operational problems and by providing assistance in conflict resolution. Supervised administrative assistants and sales support teams. Represented the company through civic, professional and business organizations. Responsible for developing reports and analyzing data, which helped management make better business decisions. Show less
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Director of Operations
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Mar 2007 - Jan 2012
My primary responsibility is the overall operations of U.S. Franchises for The Original Basket Boutique. I am responsible for new franchise sales, marketing, brand integrity, national accounts, web site development and assisting with the development of the U.S. franchises. My primary responsibility is the overall operations of U.S. Franchises for The Original Basket Boutique. I am responsible for new franchise sales, marketing, brand integrity, national accounts, web site development and assisting with the development of the U.S. franchises.
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Facilities Manager
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Mar 1992 - Jul 1997
My primary job was to manage the city Golf Course, Homewood, during the summer months and I managed the Ice Arena year around. I was in charge of all marketing and promotions, sales, hiring and managed overall maintenance. I also maintained the Ice for the arena. My primary job was to manage the city Golf Course, Homewood, during the summer months and I managed the Ice Arena year around. I was in charge of all marketing and promotions, sales, hiring and managed overall maintenance. I also maintained the Ice for the arena.
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Owner, Web Designer, Consultant
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1992 - 1997
My primary responsibility was web site development, hosting and promotions. My primary responsibility was web site development, hosting and promotions.
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US Army
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United States
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Armed Forces
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700 & Above Employee
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Military Police
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Jul 1985 - May 1989
SP4 Military Police officer, security specialist. Assigned to Siegelsbach, FDR, 556th Military Police Company for 3 years. Awarded 4 Army Achievement Medals (AAM) and Army Commendation Medal (ARCOM). After honorable discharge, I was in the Iowa Army National Guard, Military Police, 1989 - 1991. SP4 Military Police officer, security specialist. Assigned to Siegelsbach, FDR, 556th Military Police Company for 3 years. Awarded 4 Army Achievement Medals (AAM) and Army Commendation Medal (ARCOM). After honorable discharge, I was in the Iowa Army National Guard, Military Police, 1989 - 1991.
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Education
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1989 - 1995
Iowa State University
Bachelors of Business Administration, Marketing -
2004 - 2007
University of Phoenix
MBA, Marketing
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