Experience

The Tantalus Group

• Canada
• Business Consulting and Services
• 1 - 100 Employee

• Senior Consultant

  • Aug 2022 - Present

  Basel Metropolitan Area Helping companies boost reputation and communications capabilities.



Woodruff Communications Consulting

• Head honcho

  • Apr 2022 - Present

  Basel Metropolitan Area Drawing on nearly four decades of experience to help clients address reputation issues and communications challenges.



Novartis

• Switzerland
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Content Director, Novartis Exhibition

  • Feb 2020 - Apr 2022

  Basel, Switzerland Responsible for creating stories, games and other creative content for a new permanent exhibition to help the general public understand how advances in science and technology have shaped human health, and give a glimpse into what the future holds.

• Global Head of Content

  • Jun 2013 - Jan 2020

  Basel, Switzerland Worked with a network of colleagues to build reputation and brand using multimedia storytelling. Also responsible for the verbal Novartis brand, shaping the company tone of voice.



Royal Dutch Shell plc

• Vice President Global Editorial Services

  • Jun 2006 - Apr 2013

  Head a team of seven professional writers, editors and support staff. Establish corporate narrative, company editorial strategy and standards in coordination with leadership of a 500-person global communications function. Responsible for senior executive speeches, company reports, flagship corporate iPad application "Inside Energy," website editorial content and writing training for communications professionals.



McKinsey & Company

• Business Consulting and Services
• 700 & Above Employee

• Senior Editor, McKinsey Quarterly

  • Jan 2004 - May 2006

  Coordinate writing projects with global teams of McKinsey consultants; edit articles for the Quarterly, as well as op-eds for major business publications and occasionally speeches for consultants’ public speaking engagements. Guide several McKinsey practices’ external communications strategies.



OECD

• Technology, Information and Internet
• 1 - 100 Employee

• Media Relations Manager

  • Oct 2002 - Dec 2003

  Headed five-person team distributing OECD news and information to 4,000 journalists worldwide. Participated in development of a comprehensive communications strategy. Coached OECD staff on media relations techniques.



The Wall Street Journal

• United States
• Newspaper Publishing
• 700 & Above Employee

• European Management Correspondent, in the Paris Bureau

  • Oct 1998 - Jul 2002

  Member of a team of European-based correspondents, with a series of responsibilities: European management correspondent, covering corporate governance, executive pay, innovative management techniques; European corporate strategies correspondent, focusing on major trends at French and global companies; French political and social coverage, including issues such as the 35-hour work week.



McGraw-Hill Inc./BusinessWeek Magazine

• Correspondent, Frankfurt, Germany

  • Oct 1995 - Sep 1998

  Covered European auto industry and German business as part of a global team of correspondents.