Head Of Marketing

• Jul 2022 - Present

Marketing Manager

• Jul 2021 - Jul 2022

LightWorks has an illustrious heritage as the Hollywood NLE of choice, having been used to edit many of the finest films in cinema history: The Wolf of Wall Street, Pulp Fiction, Heat, Road to Perdition, and Hugo, just to name a few. In my role as Marketing Manager, I plan, create, and distribute engaging and high converting content for both editing newbies and Oscar-winning/nominated editors alike.

Digital Marketing Manager

• Oct 2019 - Jul 2021

IPV are an industry-leading video management platform, helping enterprise and broadcast customers to accelerate media workflows and edit & produce professional video remotely and at scale. At IPV, I am responsible for; ↔ Driving demand generation campaigns to maximise leads via omnichannel execution. ↔ Managing and iterating upon digital platforms and messaging. ↔ Developing, guarding, and championing the IPV brand. ↔ Running inbound, outbound, and cross-methodology… Show more IPV are an industry-leading video management platform, helping enterprise and broadcast customers to accelerate media workflows and edit & produce professional video remotely and at scale. At IPV, I am responsible for; ↔ Driving demand generation campaigns to maximise leads via omnichannel execution. ↔ Managing and iterating upon digital platforms and messaging. ↔ Developing, guarding, and championing the IPV brand. ↔ Running inbound, outbound, and cross-methodology awareness and lead gen campaigns. ↔ Overseeing SEO and PPC growth and development projects. ↔ Planning, developing, and leveraging multi-channel content, including industry reports, webinars, ebooks, blog posts, and more. ↔ Conceptualizing, writing, filming, and editing engaging video content of the video industry and IPVs technology, products, and values. ↔ Partnering with internal stakeholders to keep pace with and communicate company announcements, product/feature launches, etc. ↔ Coordinate and engage with internal and external subject matter experts. Show less IPV are an industry-leading video management platform, helping enterprise and broadcast customers to accelerate media workflows and edit & produce professional video remotely and at scale. At IPV, I am responsible for; ↔ Driving demand generation campaigns to maximise leads via omnichannel execution. ↔ Managing and iterating upon digital platforms and messaging. ↔ Developing, guarding, and championing the IPV brand. ↔ Running inbound, outbound, and cross-methodology… Show more IPV are an industry-leading video management platform, helping enterprise and broadcast customers to accelerate media workflows and edit & produce professional video remotely and at scale. At IPV, I am responsible for; ↔ Driving demand generation campaigns to maximise leads via omnichannel execution. ↔ Managing and iterating upon digital platforms and messaging. ↔ Developing, guarding, and championing the IPV brand. ↔ Running inbound, outbound, and cross-methodology awareness and lead gen campaigns. ↔ Overseeing SEO and PPC growth and development projects. ↔ Planning, developing, and leveraging multi-channel content, including industry reports, webinars, ebooks, blog posts, and more. ↔ Conceptualizing, writing, filming, and editing engaging video content of the video industry and IPVs technology, products, and values. ↔ Partnering with internal stakeholders to keep pace with and communicate company announcements, product/feature launches, etc. ↔ Coordinate and engage with internal and external subject matter experts. Show less

Digital Marketing Coordinator

• Jan 2018 - Oct 2019

• Owner of a web strategy for the Co-operative Pharmacy which boosted sales by 185% • Responsible for ensuring Co-operative Pharmacy brand guidelines are always adhered to • Developed the social media and email strategy for Co-operative Travel • Measuring campaigns across a range of digital platforms, using Google Analytics and other tools • Project lead on all creative marketing initiatives for Co-operative Pharmacy • Working as an in-house agency using Adobe Illustrator… Show more • Owner of a web strategy for the Co-operative Pharmacy which boosted sales by 185% • Responsible for ensuring Co-operative Pharmacy brand guidelines are always adhered to • Developed the social media and email strategy for Co-operative Travel • Measuring campaigns across a range of digital platforms, using Google Analytics and other tools • Project lead on all creative marketing initiatives for Co-operative Pharmacy • Working as an in-house agency using Adobe Illustrator, Premiere Pro, Photoshop, and more to create engaging content for our website, newsletters, social media, and other digital channels • Responsible for reviewing and updating content for SEO purposes • Representing Digital Marketing internally and externally to community and business stakeholders Show less • Owner of a web strategy for the Co-operative Pharmacy which boosted sales by 185% • Responsible for ensuring Co-operative Pharmacy brand guidelines are always adhered to • Developed the social media and email strategy for Co-operative Travel • Measuring campaigns across a range of digital platforms, using Google Analytics and other tools • Project lead on all creative marketing initiatives for Co-operative Pharmacy • Working as an in-house agency using Adobe Illustrator… Show more • Owner of a web strategy for the Co-operative Pharmacy which boosted sales by 185% • Responsible for ensuring Co-operative Pharmacy brand guidelines are always adhered to • Developed the social media and email strategy for Co-operative Travel • Measuring campaigns across a range of digital platforms, using Google Analytics and other tools • Project lead on all creative marketing initiatives for Co-operative Pharmacy • Working as an in-house agency using Adobe Illustrator, Premiere Pro, Photoshop, and more to create engaging content for our website, newsletters, social media, and other digital channels • Responsible for reviewing and updating content for SEO purposes • Representing Digital Marketing internally and externally to community and business stakeholders Show less

Marketing Manager

• Jan 2017 - Dec 2017

• An agile technology start-up, specialising in gamified SaaS platforms • Defined and implemented a cohesive marketing strategy • Managed the marketing budget and reported on expenditure and ROI to the senior leadership team • Writing, designing and sending mailshots through MailChimp and HubSpot • Writing appropriate copy for both internal and external communications • Planning, designing and launching a new website design with improved SEO • Tracking campaign ROI using… Show more • An agile technology start-up, specialising in gamified SaaS platforms • Defined and implemented a cohesive marketing strategy • Managed the marketing budget and reported on expenditure and ROI to the senior leadership team • Writing, designing and sending mailshots through MailChimp and HubSpot • Writing appropriate copy for both internal and external communications • Planning, designing and launching a new website design with improved SEO • Tracking campaign ROI using HubSpot and Google Analytics, and optimising where necessary • Planning, designing and launching new website design and copy with improved SEO • Scheduling features for the company newsroom, including guest blogs and industry event coverage • Writing, creating and editing a mixture of motion graphic and live action promotional videos using Adobe Premiere Pro, Adobe After Effects and Adobe Audition – https://vimeo.com/221553782 • Creating and editing adverts and display graphics using Adobe Photoshop and Adobe Illustrator Show less • An agile technology start-up, specialising in gamified SaaS platforms • Defined and implemented a cohesive marketing strategy • Managed the marketing budget and reported on expenditure and ROI to the senior leadership team • Writing, designing and sending mailshots through MailChimp and HubSpot • Writing appropriate copy for both internal and external communications • Planning, designing and launching a new website design with improved SEO • Tracking campaign ROI using… Show more • An agile technology start-up, specialising in gamified SaaS platforms • Defined and implemented a cohesive marketing strategy • Managed the marketing budget and reported on expenditure and ROI to the senior leadership team • Writing, designing and sending mailshots through MailChimp and HubSpot • Writing appropriate copy for both internal and external communications • Planning, designing and launching a new website design with improved SEO • Tracking campaign ROI using HubSpot and Google Analytics, and optimising where necessary • Planning, designing and launching new website design and copy with improved SEO • Scheduling features for the company newsroom, including guest blogs and industry event coverage • Writing, creating and editing a mixture of motion graphic and live action promotional videos using Adobe Premiere Pro, Adobe After Effects and Adobe Audition – https://vimeo.com/221553782 • Creating and editing adverts and display graphics using Adobe Photoshop and Adobe Illustrator Show less

Freelance Video Producer

• Feb 2015 - Jan 2017

• Founder of a video production company for corporate and live event work • Production planner, videographer, editor, marketing and communications manager • Conducted research to differentiate my company and create an informed marketing strategy • Designed and managed the website, social media accounts, videos, leaflets and business cards • Managing clients including Sir Michael Caine and Peter Jones, to promote their charities and projects • Constantly tracking and reviewing the… Show more • Founder of a video production company for corporate and live event work • Production planner, videographer, editor, marketing and communications manager • Conducted research to differentiate my company and create an informed marketing strategy • Designed and managed the website, social media accounts, videos, leaflets and business cards • Managing clients including Sir Michael Caine and Peter Jones, to promote their charities and projects • Constantly tracking and reviewing the reach and feedback on my work in order to improve • Portfolio available at https://vimeo.com/coldsnapmedia Show less • Founder of a video production company for corporate and live event work • Production planner, videographer, editor, marketing and communications manager • Conducted research to differentiate my company and create an informed marketing strategy • Designed and managed the website, social media accounts, videos, leaflets and business cards • Managing clients including Sir Michael Caine and Peter Jones, to promote their charities and projects • Constantly tracking and reviewing the… Show more • Founder of a video production company for corporate and live event work • Production planner, videographer, editor, marketing and communications manager • Conducted research to differentiate my company and create an informed marketing strategy • Designed and managed the website, social media accounts, videos, leaflets and business cards • Managing clients including Sir Michael Caine and Peter Jones, to promote their charities and projects • Constantly tracking and reviewing the reach and feedback on my work in order to improve • Portfolio available at https://vimeo.com/coldsnapmedia Show less

Membership Consultant

• Dec 2013 - Jan 2017

• Customer facing sales role working within a team to greet, consult and register new members • Managed the sales team when the membership manager is absent, taking responsibility for the team’s overall objectives and individual needs. This progress was reported directly to the senior management team • Monitor team performance and adapt monthly sales strategies accordingly • Created an induction plan for new staff, and then guided them through their development • Used insight into… Show more • Customer facing sales role working within a team to greet, consult and register new members • Managed the sales team when the membership manager is absent, taking responsibility for the team’s overall objectives and individual needs. This progress was reported directly to the senior management team • Monitor team performance and adapt monthly sales strategies accordingly • Created an induction plan for new staff, and then guided them through their development • Used insight into club financials and performance to help improve strategic decision making • Given a larger amount of creative freedom into the clubs marketing and promotion • Designing a range of marketing materials and organising promotional events to increase revenue • Networking and engaging with external companies to secure cross promotional opportunities • Exceeding challenging sales targets each month and tracking revenue to meet growth targets • Researching trends in the fitness industry and advising on how to respond to the competition Show less • Customer facing sales role working within a team to greet, consult and register new members • Managed the sales team when the membership manager is absent, taking responsibility for the team’s overall objectives and individual needs. This progress was reported directly to the senior management team • Monitor team performance and adapt monthly sales strategies accordingly • Created an induction plan for new staff, and then guided them through their development • Used insight into… Show more • Customer facing sales role working within a team to greet, consult and register new members • Managed the sales team when the membership manager is absent, taking responsibility for the team’s overall objectives and individual needs. This progress was reported directly to the senior management team • Monitor team performance and adapt monthly sales strategies accordingly • Created an induction plan for new staff, and then guided them through their development • Used insight into club financials and performance to help improve strategic decision making • Given a larger amount of creative freedom into the clubs marketing and promotion • Designing a range of marketing materials and organising promotional events to increase revenue • Networking and engaging with external companies to secure cross promotional opportunities • Exceeding challenging sales targets each month and tracking revenue to meet growth targets • Researching trends in the fitness industry and advising on how to respond to the competition Show less

Associate Producer

• Sep 2014 - Nov 2015

• Successfully ran a crowdfunding campaign to launch the project, raising 119% of the target • Part of the management team contributing to planning, scriptwriting and creative direction • Behind the scenes photographer and videographer • Manager of over 30 cast and crew • Indiegogo campaign page: www.indiegogo.com/projects/a-horse-called-oz • Successfully ran a crowdfunding campaign to launch the project, raising 119% of the target • Part of the management team contributing to planning, scriptwriting and creative direction • Behind the scenes photographer and videographer • Manager of over 30 cast and crew • Indiegogo campaign page: www.indiegogo.com/projects/a-horse-called-oz

Managing Director

• Apr 2013 - Dec 2013

- Co-Founder of a media start up company. - Approach all work with passion and commitment. - Videographer, editor, photographer, and communications manager. - Primary focus on corporate and live event based media work. - Manage client relations and expectations. - Co-Founder of a media start up company. - Approach all work with passion and commitment. - Videographer, editor, photographer, and communications manager. - Primary focus on corporate and live event based media work. - Manage client relations and expectations.

Communications Officer

• Aug 2012 - Nov 2013

- Manage complex relationships between council officers, councilors, the press, and the public. - Run public openings, and press events. - Ensure that the corporate message is accurately and effectively communicated both internally and externally. - Work on both team based projects, and individual tasks. - Write press releases and official statements. - Maintain a positive, passionate, and hard working attitude under… Show more - Manage complex relationships between council officers, councilors, the press, and the public. - Run public openings, and press events. - Ensure that the corporate message is accurately and effectively communicated both internally and externally. - Work on both team based projects, and individual tasks. - Write press releases and official statements. - Maintain a positive, passionate, and hard working attitude under potentially difficult circumstances. Show less - Manage complex relationships between council officers, councilors, the press, and the public. - Run public openings, and press events. - Ensure that the corporate message is accurately and effectively communicated both internally and externally. - Work on both team based projects, and individual tasks. - Write press releases and official statements. - Maintain a positive, passionate, and hard working attitude under… Show more - Manage complex relationships between council officers, councilors, the press, and the public. - Run public openings, and press events. - Ensure that the corporate message is accurately and effectively communicated both internally and externally. - Work on both team based projects, and individual tasks. - Write press releases and official statements. - Maintain a positive, passionate, and hard working attitude under potentially difficult circumstances. Show less

VP Media and Communications

• Jun 2011 - Jun 2012

- Elected Director and Trustee of the students' union. - Represented over 20,000 members. - Oversaw the management of an organisation with an annual turnover of £1.5 million. - Managing Director of Demon FM Ltd. - Editor-in-Chief of 'The Demon' newspaper. - Station Manager of Demon TV. - Direct Line manager of 200+ students. - Strategically responsible for the Union's communications output, and for Demon Media, the award-winning and volunteer-based multimedia brand. - Elected Director and Trustee of the students' union. - Represented over 20,000 members. - Oversaw the management of an organisation with an annual turnover of £1.5 million. - Managing Director of Demon FM Ltd. - Editor-in-Chief of 'The Demon' newspaper. - Station Manager of Demon TV. - Direct Line manager of 200+ students. - Strategically responsible for the Union's communications output, and for Demon Media, the award-winning and volunteer-based multimedia brand.

Youth Coordination Officer

• Mar 2010 - Jun 2011

- Police accredited private company focused on community safety. - Worked specifically with violent or troubled youths. - Co-managed a youth club named ‘The Friday Night Project’. - Police accredited private company focused on community safety. - Worked specifically with violent or troubled youths. - Co-managed a youth club named ‘The Friday Night Project’.

Customer Service Advisor

• Jun 2005 - Aug 2009

- Maintained a consistent level of high customer service. - Acted at times as a relief section manager. - Awarded several ‘One Step Beyond’ awards for going the extra mile with customers. - Maintained a consistent level of high customer service. - Acted at times as a relief section manager. - Awarded several ‘One Step Beyond’ awards for going the extra mile with customers.