Digital Marketing Manager

• May 2023 - Present

Account Based Marketing Specialist

• Oct 2022 - May 2023

Digital Projects Lead

• May 2022 - May 2023

Responsibilities ●Build strategies to launch digital campaigns with B2B clients of technology and mass consumption companies. ●Structure and position Thought Leadership program on LinkedIn for brand ambassadors of B2B/B2C companies. ●Develop campaign performance reports and build dashboards for digital and inbound marketing projects with key company accounts. Achievements ●I developed the framework and the Go to market strategy for the Thought leadership program in LinkedIn through which I managed to close business deals with 3 key accounts such as Globant Kimberly Clark Professional and Kimberly Clark Consume. Show less

Marketing Specialist Google Cloud LATAM

• Sep 2021 - Feb 2022

Responsibilities ● Create campaigns in search and display networks for pipeline generation and assign tasks to the SDR team with government, finance and insurance accounts for lead generation. ● Develop content grids for social media as well as for the convening and launch of in-house and partner hybrid webinars and events. ● Be responsible for launching and updating the Data Analytics services portfolio together with the IT team and key stakeholders in the BigQuery and GCP area of Google in Mountain View. Achievements ● I managed the alliance with APD (Asociación para el progreso de los directivos) that currently organizes and convenes brand events in Peru, Ecuador and Colombia. ● I built the first version of the organization's portfolio of data and analytics services deployed through a talk at Andicom 2021, SEM campaigns, lead magnets and landing pages that managed to generate the first 15 MQLs for building data lakes and data warehouses in companies in the health and finance sectors. ● I supported the launch and construction of talks for the event "Xertica Cloud Week", a virtual event that had 15 talks with specialists from Google and Salesforce and had the virtual attendance of more than 800 C-levels from companies in education, health and government entities in Colombia, Peru and Mexico. Show less

Marketing Senior Analyst

• Apr 2021 - Sep 2021

Responsibilities ● Manage the CRM of the organization (Hubspot) in order to send product campaigns and offer courses and trainings for companies and cybersecurity specialists. ● Design graphic and audiovisual materials for the launch of webinars and new solutions from the organization's portfolio. ● Generate alliances with the main partners of the brand such as Checkpoint and Fortinet to obtain resources for the execution of marketing campaigns in own and third party channels as well as the monitoring and delivery of reports on the performance of this campaigns.. Achievements ● I generated the digital transformation of the onboarding of 90 new students through the construction of landing pages with A/B testing and email nurturing and inbound marketing strategies, for the promotion of 3 cybersecurity courses that brought the first sales of 100% virtual courses for the company. ● I achieved an optimization in the collection methods and portfolio collection for the offer of courses and trainings through an alliance with PayU to have a specialized payment gateway. ● I generated marketing funds for USD $4,000.00 with the main allies of the brand for the development of digital search and display campaigns, which had never been developed before as a channel to attract leads within the organization. Show less

Marketing and Communications Lead

• Sep 2020 - Apr 2021

Responsibilities ● Develop the brand's digital authentication portfolio with companies in the government sector. ● Achieve upselling and cross-selling with current clients in the construction licensing ecosystem. ● Launch the organization's service offering as a payment collector through its “PayNet” brand. ● Launch the "Colfactura" platform in the Colombian market, a specialized platform to comply with the issuance of electronic invoicing required by the DIAN. Achievements ● I launched an express campaign for immediate linking of new CEAs (Automotive Education Centers in Colombia) that brought 5 new centers in the course of a week through personalized e-books and mail marketing strategies. ● I built the commercial pitch of "Colfactura" through a website launched with Fenalco members as early adopters of the solution that brought 50 SMEs that started to issue their invoices with the product. ● I launched a training webinar on electronic payroll in which we managed to have the assistance of 200 small and medium entrepreneurs and where we got 30 appointments for the implementation of Colfactura in their companies. Show less

Marketing and Communications Lead

• Jul 2014 - Sep 2020

Responsibilities ● Conduct campaigns and events with direct support from Google in San Francisco USA. ● Develop and execute the marketing and sales plan of the organization as well as the development of brand positioning in Latin America. ● Be responsible for tracking OKR's and OPM methodology of the marketing team. ● Generate MQLs on the portfolio of Cloud computing (Google Cloud), Collaborative work (Google Workspace) and authentication and digital linking (DocuSign). Achievements ● I redesigned all the branding and storytelling of the brand, which allowed the opening and positioning of the brand in the markets of Colombia, Mexico, Peru and Ecuador. ● With the support of the marketing team of the company, I managed to launch the event "The secret of Silicon Valley" with which we managed to have 100 decision makers from companies such as Avianca, Ecopetrol, LiliPink among others to present the arrival of Docusign to Colombia. ● I participated in the development of digital transformation and change management projects with the top 10 companies in the Colombian construction, health and financial sector, in addition to supporting the 3x growth that the organization had in recent years. ● I participated in the construction and commercial pitch of the "Davivienda GO" project, the second largest B2B digital transformation project of Google in the region. Show less