Digital Marketer/ PR Specialist

• Feb 2022 - Present

• Responsible for developing strategic marketing plans to grow multiple business lines. • Create, manage and report social media advertising campaigns with expert knowledge of Facebook Ads Manager as well as other social media platforms. • Implement Pay-Per-Click (PPC), Search Engine Optimization (SEO) as well as develop strategies for Google Ads. • Use web analytics tools like Google analytics, Brand24, Hootsuite to analyze traffic trends, media mentions, visitor behaviour, identify low performing content, and recommend solutions that improved content performance and measure success of SEO/SEM/PPC campaigns. •Launch SEO campaign and improve on-page SEO performance for high volume and long-tail keywords that generate 28,000 monthly visitors. • Launch global PR campaigns to increase brand recognition by an average of 5% in European and Middle East Markets and more than 60% in the Nigerian market. • Grow social media engagement on Twitter, Facebook, LinkedIn and Instagram by an average of 400% within 6 months. • Develop, update and maintain website while using use of on-page and off-page SEO to boost website ranking in the defence sector. • Partner with leading advertising brands to boost ad revenue by 200% in over 12 months. • Effectively manage a marketing budget that ensures even distribution of content across digital platforms.

Public Relations and Digital Communication

• May 2020 - Feb 2022

Media Relations: -Carrying out strategic PR planning and execution and auditing. Respond to media enquiries, organizing interviews for C-level executives, coordinating media at events, and carrying out due diligence on media outlets, etc. -Responsible for developing and executing PR/communication plans. PR budget management. -Handling media requests and organized media interviews. Content Development & Placement -Responsible for writing press releases, developing advert copies, writing and placing articles, developing content for social media & website, drafting and reviewing internal communications, speech writing, case-study writing, executive summaries, etc. Media monitoring and researching proactive story ideas: -Daily management of media accounts of top brands in Nigeria and carrying out online reputation audit for these brands. Responsible for compiling weekly and monthly media reports for clients. -Responsible for developing Digital Marketing reporting.

Telesales Account Manager

• Jul 2020 - Feb 2021

• Customer relationship management• Cross-selling of retail products to corporate and individual customers.• Resolving customer issues and complaints.• To contact Business and Individuals via Telephone to promote/sell the retail Products andServices.• Contact customers by telephone to sell the retail products and services• Explain the company's products and services to potential customers over the Telephone• Obtain Customers information including names and addresses• Conduct Customer and Marketing Survey• Deliver multiple Telemarketing campaigns, ensuring programs are delivered in a timely manner.• Contact Customer to follow up on initial interactions.• Serve as a primary point of contact to target/potential customers – engaging at Middle Management levels.• Any other duties as instructed by Telesales Supervisor.

Telesales Trainee

• Jun 2020 - Jul 2020

Journalist

• Nov 2019 - Jun 2020

 Was responsible for uploading website content using content management systems such as WordPress and Quintype.  Executed e-mail marketing programs.  Developed the strategy and managed the marketing programs that drive demand for content and media solutions  Managed all social media accounts of the organization including but not limited to Facebook, Twitter, and YouTube.  Wrote and targeted content for consumer portion of website.  Created a brand new series of articles highlighting how employ services throughout their needs lifecycles.  Edited content contribution from staff to ensure accuracy,

Content Writer

• Jan 2018 - Jan 2020

 Responsible for writing targeted content for consumer portion of website which encompasses a range of medical services, security services etc.  Work extensively with digital marketers to develop layouts for various content and communication pieces.  Edit and review articles or content based on feedback provided by clients or management.  Work closely with product marketing managers to gather product and consumer knowledge to execute projects.  Writing State of Purpose for students intending to study abroad.  Publish articles for blogs.

Screenwriter

• Sep 2018 - Oct 2019

 Wrote stories and developed skits and full length movie scripts.  Edited stories until final draft were produced.  Conducted market research to determine current trends and ensured that characters, dialogues and plots were well-developed and incompliance with house style.  Participated in whole filmmaking process including pre-production, shooting and editing.  Collaborated with director and writers in script rewrites and final shooting scripts.  Contributed to the plat as well as co-wrote the script for an unreleased movie, “Mavis”.  Used applications such as Adobe Premiere to edit skits for social media  Worked with director on location to ensure that actors complied and followed the script.

PR/Social Media Manager

• Sep 2016 - Oct 2018

 Developed and managed Naijreview’s social media campaign, increasing web page views by 32%.  Used my skills as in video production and graphics design to develop content for social media.  Wrote high conversion articles and also listed restaurants on the website.  Utilized Photoshop to create custom banners and PR content for use in campaigns, resulting in a 15% boost in engagement  Applied Analytics Tools such as SEMRUSH, Google Analytics to Boost Websites’ Reach.  Engaged with consumers online to drive and lead conversations.  Built and published blog content other clients in the news and entertainment publication.  Networked with journalists to get slots on print media for PR campaigns.  Managed content development team to build campaigns for the media such as graphics designers, animators etc.