Experience

THE HEIGHTS OF ABRAHAM

• United Kingdom
• Leisure, Travel & Tourism
• 1 - 100 Employee

• Head Of Marketing & PR

  • Nov 2018 - Present

  Matlock Bath, Derbyshire, United Kingdom Head of Marketing for Derbyshire's award-winning landmark attraction: The Heights of Abraham.



Visit Isle of Wight Ltd

• CEO & Marketing Director

  • Sep 2012 - Jan 2018

  www.visitisleofwight.co.uk Founding CEO of Visit Isle of Wight ltd - the professional destination management organisation for the UK's holiday island (formed Sept 2012). Working with over 1200 Island tourism and retail businesses and affinity partners to put the island back on the map. Private sector organisation aiming to deliver 18:1 ROI.



Visit Peak District & Derbyshire DMO

• Deputy Chief Executive & Head of Marketing

  • Feb 2009 - Sep 2012

  Based in Chesterfield Deputy Chief Executive and Head of Marketing for one of the UK's premier holiday destinations, Britain's first National park and surrounding area. We welcome over 36 million visitors a year. One of Visit England's Attract Brands and a UK destination of distinction.



The Universal Marketing Company

• Visitor Destination Consultancy

  • 1996 - 2008

  Based in Gloucestershire Freelance Marketeer and Consultant for Madame Tussauds (Washington DC/Merlin), Miniatura Park (Heritage Attractions), Sheffield International Venues, Drayton Manor Theme Park, Land's End Visitor Centre & Hotel, Snowdon Mountain Railway, Crealy Adventure Park, Wicksteed Park, The Needles Pleasure Park, Forest Theatre, Coleford Music Festival, Blackpool Town Centre Management, Lightwater Valley Theme Park, English Tourist Board and BALPPA.



Blackpool Pleasure Beach

• United Kingdom
• Leisure, Travel & Tourism
• 100 - 200 Employee

• Director of Marketing and Sponsorship

  • Nov 1990 - Feb 1996

  Reporting to Geoffrey Thompson OBE, responsible for visitor numbers at Pleasure Beach Blackpool. Visitors increased from 6.1million (1990) to 7.5million (1996). Also responsible for securing Pepsi's £1milllion sponsorship of The Big One.



Alton Towers Resort

• Leisure, Travel & Tourism
• 300 - 400 Employee

• Travel Trade & Promotions Executive

  • Apr 1987 - Oct 1989

  Part of the pioneering marketing department at Alton Towers. Responsible for coach and group trade, newspaper promotions (national), educational marketing and school visits.