Experience

Sanofi

• France
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Head of Strategy LATAM

  • Feb 2016 - Present

• Head of Business Development & Strategy Mexico

  • Mar 2014 - Feb 2016

  Inorganic growth strategy: drive affiliate growth by designing, implementing and managing strategic partnerships.o Lead due diligence process, managing internal and external teams identifying and mitigating riskso Manage deal structuring, valuation models and legal strategy incorporating findings from due diligence into final recommendationDrive local innovation: lead affiliate LCM team in order to assure a sustainable and profitable pipeline for the local brands and relevant categories.Strategy definition: attaché to the General Manager, leading cross-functional strategic projects (business model, organizational structure).

• Business Development & Strategy Sr. Manager

  • Feb 2012 - Mar 2014

  Inorganic growth strategy: Seeking to accelerate Sanofi Mexico’s growth by analyzing different new business opportunities for the 3 business units:o Identify and evaluate different acquisition targets providing a detailed synergies and risks valuation and financial analysis o Assess Sanofi’s pipeline potential for the Mexican affiliate, including preliminary marketing and access strategyo Construct business cases for local innovation and life cycle management projectsIdentify new business models: assessment of a new distribution model for the company and development of a high level implementation plan that was transitioned to the commercial area.Team management: lead the business development team composed by 5 members; as well I lead multidisciplinary teams to provide with an integrated analysis of the opportunity.

• New Projects & Strategy Manager

  • Sep 2009 - Feb 2012

  Expand OTC Business: define and implement the Nutraceutical strategy for the Mexican affiliate with a two pronged strategy that targets physicians and consumers.Enter into new therapeutic areas: create a pilot project within the Mexican affiliate to launch a new Business unit for the prescription market (portfolio definition, industrial and commercial partner valuation, preliminary marketing and sales strategy).



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• Confectionery Brand Manager

  • Mar 2007 - Sep 2009

  Brand re-launch: redefining brand positioning by identifying Tix-Tix true consumers, their needs and their relation towards the brand, creating a new brand pyramid, brand DNA, brand concept and brand guidelines for communications and visual applications.Pack & Price strategy: lead a multi-channel strategy by categorizing different trade formats and the “sweet price spot” in each of them, to develop different product presentation maximizing revenue and avoiding discount wars.

• Supply Chain Planner

  • May 2005 - Mar 2007

  Supply chain operations: coordination of external manufacturing network for Sabritas, Be-Light and Sonric’s special presentations (Club Stores, Promo Packs)



Mexel - Diversiones Moy

• Project Leader

  • Jan 2004 - Jan 2005

  New Projects leader, budget administration and negotiation with contractors. • 7% Cost reduction in construction projects • Process development and standardization of purchasing tasks. New Projects leader, budget administration and negotiation with contractors. • 7% Cost reduction in construction projects • Process development and standardization of purchasing tasks.