Experience

Nordic Gin House - Nordic Distiller

• Denmark
• Beverage Manufacturing
• 1 - 100 Employee

• Director Sales and Marketing - Americas

  • Jan 2019 - Present

  Managed Marketing and RSM teams and led territory expansion of premium gin and vodka portfolio in the US, Caribbean, and Latin America. expanded into new geographical territories and managed the development of a new Gin and Vodka brand portfolio. Cultivated long-term, positive relationships with key stakeholders managed and supported distributor relationships resulting in NSV growth of $3.3M and driving OP of $1.3M YOY. • Created and managed close relationships with internal category, product, and marketing channel leads (email, social, digital paid and organic, TV, partnerships & influencers, PR, etc.) to execute and track coordinated, consistent, cross-channel marketing campaigns leading to increased consumer engagement. • Executed long-term strategy and a three-year plan for key portfolio brands entering the Americas market. • Developed custom label, packaging, and formulation, and secured regulatory compliance to sell in the US market. • Managed and trained independent distributor groups, forging strategic partnerships for distribution. • Coordinated and led territory and distributor expansion of new Gin and Vodka portfolio into key territories. Show less



Keurig Dr Pepper Inc.

• United States
• Food and Beverage Services
• 700 & Above Employee

• Customer Marketing and Sales Lead

  • Jan 2022 - Jan 2023

  Manage and lead our Trade and Customer Marketing teams for Keurig Coffee Systems. Successfully executed sales and marketing objectives achieving our AOP Vol goals of 450M in Coffee POD sales with our key accounts via successful implementation of customer activation, customer expansion, brand strategy, and marketing campaigns. • Launched 12 New Commercial Beverage Innovations in the past two years resulting in growing our business unit profitability in NSV by $7.9M and increasing our OP by over $2.9M YOY. • Led customer marketing team in Omni channel campaign execution including process and campaign execution for lead generation, brand activation campaigns, and promotions with Key accounts driving a 2-3% category share growth. • Executed Ecommerce marketing strategy and campaigns for key customers in the Away from Home Category, both on-site and off-site including contextual, behavioral, and run-of-site focus campaigns exceeding 10+ in ROAS. • Led our Brand and Associate Managers in an enthusiastic and collaborative manner reducing employee turnover by offering new recognition and mentorship coaching programs resulting in a 29% reduction in employee turnover. • Directed and coached our Brand and Associate Managers in an enthusiastic and collaborative manner reducing employee turnover by offering new recognition and mentorship coaching programs. • Managed product innovation and commercialization product strategy for new coffee flavors and brands including Green Mountain, Dunkin, Peets, Folgers, and Donut Shop Brands. Show less



Keurig Dr Pepper Inc.

• United States
• Food and Beverage Services
• 700 & Above Employee

• Senior Business Development, Product Innovation and Brand Marketing Lead

  • Mar 2010 - Feb 2019

  As lead of BU Executive Leadership team oversaw consumer and trade marketing budget valued at $5M for 7Up, Motts, Canada Dry, Schweppes, and Snapple brands. Led our Business Unit in delivering over $100M in NSV exceeding our 5-year AOP objectives by 23% and Operating profit of $29M and contributed to the success of digital media and television campaigns and customer activations for each of our key brands. • Led the creation of Joint ventures with key beverage partners across Central, Latin America, and the Caribbean driving growth and expanding our geographical footprint with new partnerships in over 10 new countries. • Led Cross-Functional teams including sales, legal, R&D, Regulatory, and finance, and developed and improved the stage gate process for innovation commercialization resulting in reducing our launch time from twelve to nine months. • Managed a Yearly Consumer and Trade Marketing budget of over $5M for nine of our key brands, implementing national and consumer retailer and omnichannel activations with our key customers resulting in maximizing our return on investment through the implementation of better consumer insight data and metrics. Increase ROAS by 10+ points and share of the market by 2-3% in Ginger Ale and Sparkling Water categories. • Led our Brand and Associate Managers in an enthusiastic and collaborative manner reducing employee turnover by offering new recognition and mentorship coaching programs. • Manage consumer insights critical to understanding business via IRI/Nielsen and Mintel as well as managing our relationships with ad agencies. Show less



MDM Solutions

• Boca Raton, Florida

• Managing Partner

  • Mar 2001 - Apr 2010

  As Managing Partner, I contributed to the development of a business plan for an organization that designed merchandising displays for beverage, consumer goods, and retail industries. I also successfully developed new market segments, created and implemented growth strategies and action plans to improve existing customer database, and established positive relationships with key stakeholders. My key accomplishments included: • Collaborated with, trained, and mentored independent representative groups, forging strategic partnerships between groups and parent company. • Secured placement of high-end wine cabinets in Costco and Home Depot through the company's website, achieving more than $1M in incremental sales. • Captured Key Consultant position with lead POS supplier in the beverage industry, adding $1M in sales with key customers. Show less