Experience

Alpha Controls & Instrumentation Inc.

• Canada
• Measuring and Control Instrument Manufacturing
• 1 - 100 Employee

• President

  • Aug 2017 - Present

• Vice President Operations

  • 2014 - Present

  Lead cross- functional teams to plan and achieve exceptional results. Key strengths include leadership of the inside and outside sales teams, business analysis and account planning. Deliver annual business strategies that have contributed to year over year sales growth as well as positive revenue for our A2LA accredited lab. Responsibilities include client acquisition, developing marketing strategies, business development and day-to-day operations.

• Director of Sales and Marketing

  • 2009 - 2013

  Responsibilities included developing all sales & marketing programs, media buying and writing tactical content. Managed the inside sales team to identify, plan and launch new growth opportunities. Implemented strategies to improve customer experience, increase profitability and grow market share.

• Marketing Manager/Sales Consultant

  • 2003 - 2009

  Introduced integrated marketing plans to generate awareness about Alpha Controls and increase revenue. Responsible for business development and account management.