Experience

Grupo Imagen Multimedia

• Online Audio and Video Media
• 200 - 300 Employee

• Director nacional de ventas

  • May 2021 - Present



Atlante FC

• Spectator Sports
• 1 - 100 Employee

• Business Sales Director

  • Jul 2020 - Aug 2022

  -Grow commercial business developing sponsorship and advertising strategies with TV impact through stadium properties. - Develop effective negotiations, to achieve sales objectives and relationship goals with sponsors. - Collaborate with the sports, operational and marketing teams, to ensure the proper function of the team. - Carry out the implementation and the operations of different projects such as brand licensing and the execution of the official online store. KEY ACHIEVEMENTS: - Sign 6 important sponsorships in the first semester of the project (Betcris, Pinturas Acuario, Perdura, Electrolit, Farmacias Benavides y Sports World), with a $13,000,000 value. - Coordinate, execute and open the official online store. - Implement a new business area in order to maximize the commercialization of the brand (Licensing). Show less



Imagen Digital México

• Mexico
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• National Sales Manager

  • Feb 2015 - Jul 2020

  - Supervise a sales team to develop impactful advertising strategies for different brands through Mexican territory. - Co-working with advertising agencies to know and detect the needs of brands to present value propositions base don the acknowledgement of their target´s believes & necessities. - Conduct business negotiations to reach sales objectives and avoid carry overs. - Collaborate cross-functionally other groups of the company to maintain consistent message and experience - Follow-up of payments and past due customer portfolio. Main accomplishments: Management of key accounts such as WalMart, Interjet, Liverpool, Kia-Hyundai, La Comer, Chedraui, among others. Obtaining investment growths of $ 30 to $50 MDP. Development of special projects such as: Golf Tour and Ski Cup. Show less



adidas

• Germany
• Sporting Goods
• 700 & Above Employee

• KAM (B2B Business)

  • Dec 2010 - Feb 2015

  - Responsible of the entire B2B business, including the relationships and commercial strategies with soccer clubs like FMF, Club Guadalajara and Club Tigres including their partners and sponsors. - Collaborate and support the soccer clubs being the link with our sports marketing area. - Manage retail sales with specific wholesalers. KEY ACHIEVEMENTS: - Develop for Banamex: FMF (Brazil World Cup), Chivas and Tigres B2B jerseys and Coca Cola World Cup soccer ball. - Achieve and consolidate the commercialization of a “one shot” inventory of Reebok in SAMS to try the market and expand our retail base. Show less



Kraft Heinz

• United States
• Food and Beverage Services
• 700 & Above Employee

• Key Account Manager (WalMart)

  • Sep 2008 - Dec 2010

  - Control and manage the relationship and negotiations between Heinz and Wal-Mart; implementing new sales strategies focused on the short, mid and long-term objectives based on the clients´ main KPI´S. - Coordinate and collaborate with Marketing, promotional plans and commercial strategies to achieve profitable growth, identifying new business opportunities and optimizing the product portfolio. KEY ACHIEVEMENTS: - Reach a historic market share of Ketchup in Wal-Mart (SC 42% & Superama 55%). Show less



Bonafont

• Food and Beverage Services
• 700 & Above Employee

• Trade Marketing Coordinator & Key account Manager Jr - Horeca´s Channel

  • Mar 2005 - Jun 2007

  - Development of commercial strategies for the implementation of promotional activities, for the different brands and channels (supermarkets, convenience stores and foodservice) - Managing of the area’s budget. - Sales analysis for decision making in carrying out promotional activities and visibility strategies to support and increase the sale of trademarks. - Control and management of merchandisers for the implementation of POS activities, as well as company freezers and POS displays. • Key account Manager Jr - Canal Horeca (Department Stores, Restaurants, Hotels, Gyms, etc) - Development of commercial strategies to increase customer base. - Management of sales executives in different places to track sales and customer operations. - Sales analysis for decision making. - Implementation of promotional activities to support and increase sales. - Follow-up of nonperforming loans to customers. - Reporting Activities: visiting blogs, comparative and projected sales and business review. KEY ACHIEVEMENTS: - Promotion by BONAFONT to coordinate the area of Trade Marketing Channel UTT. - Recognition as the best sales executive in channel “Away From Home – Horeca”. Show less



CIE

• Entertainment Providers
• 700 & Above Employee

• Marketing Coordinator & Account Executive JR

  • Oct 2004 - Feb 2005