Experience

InMarket

• United States
• Technology, Information and Media
• 200 - 300 Employee

• Central Region Sales

  • Sep 2020 - Present



NinthDecimal (Acquired by InMarket, September 2020)

• United States
• Advertising Services
• 1 - 100 Employee

• Central Region Sales

  • Jan 2018 - Sep 2020

  NinthDecimal is a location-based marketing platform that helps our customers understand outcomes tied to their marketing spend. Are advertising dollars driving visits into their locations? More importantly are ad dollars driving incremental visits and changing customer behavior? Our universe analyzes nearly 100M+ location-enabled devices each month to understand patterns of behavior. Where does your customer go throughout their daily routine? Businesses, Restaurants, Gyms, Airports, Grocery Stores, Fast Food Restaurants, etc. What was their visitation pattern prior to being exposed to your ad? And did it change after your campaign was over? We can measure your digital, TV, CTV/OTT, Linear TV, Direct Mail, Addressable TV, Social and anything else you can think of! Products Include Audiences/Custom Audiences: Can be pushed into any DSP, DMP, CDP, Social platform, etc Insights: What do you know about your customer today? What is current share of foot traffic nationally vs regionally? Measurement: Our industry-leading attribution solution Location Conversion Index (LCI) is the first foot traffic measurement solution to apply multi-touch attribution (MTA) principles to it's analysis. Data Licensing: License our visitation data directly into you DMP or CDP for CRM enrichment, activation, suppression or audience modeling. Media: Leverage 9D Cross-Device Media to activate your campaigns You need to grow your brand. That means new customers, visits, and sales. It’s time to refocus your marketing spend on real business results. NinthDecimal can help! Show less



Conversant

• United States
• Technology, Information and Internet
• 200 - 300 Employee

• Senior Sales Executive

  • Jul 2015 - Dec 2017

  One Simple Idea: The Power of Personal We’ve identified every single person online in the U.S. and accurately mapped each one to their devices, browsers and cookies, plus the purchases they make—both online and off. In fact, our 95% accuracy in matching dwarfs the competition, who can only achieve 50% accuracy. And the depth and breadth of our IDs continue to grow as we observe over 80 billion online interactions every day, across every device. That’s millions of verified IDs. They’re completely anonymous, scrubbed of all personally identifiable information We don’t just assign IDs to millions of consumers. We build profiles around them that are so robust, we know them better than they know themselves. We track over 1 million online actions per second to build each profile across more than 7,000 dimensions—including web browsing, app usage, video plays, email activity, cross-screen engagement, life events, hobbies, ad interactions and product interests. All in all, they’re the most complex consumer profiles ever built, allowing you to really get to know your customers and grow your relationship with them over their lifetime. ● Onboard client offline CRM, Loyalty, In-Store, Direct Mail, Email data into the Conversant Platform to build individual profiles to target and measure across digital/offline ecosystem. ● Understand and articulate data built from anonymized transactional data from more than 400 retailers and over 80 billion online interactions every day ● Combination of Enterprise and Agency Sales ● 75% business was net new https://www.conversantmedia.com/power-of-conversant Show less



Undertone by Perion

• United States
• Advertising Services
• 100 - 200 Employee

• Central Region Sales

  • Nov 2013 - Jul 2015

  Undertone is a digital advertising company focused on delivering standout experiences for brands across PCs, mobiles and tablets. The company creates immersive ad units and places them on the world’s best websites and apps through its owned and operated ad server. Undertone was founded in 2001 and has offices around the world ● Won National Deal of the Year in first year and was recognized at annual sales kickoff ● Grew key account business from $0 in 2013 to over $1.1M by early 2015 ● Over 95% of revenue was new business won ● Used previous relationships to help other teammates get meetings and drive revenue. ● Played in weekly basketball league with agency clients ● Initiated monthly huddle for sales leads to come together and discuss, strategize and share updates from the streets. ● Directly responsible for growing/championing Undertone’s Hispanic/Multicultural revenue (175% growth) ● Organized first-ever Chicago Multicultural Advisory Board Dinner. A thought-leader roundtable to discuss marketplace trends (Creative, Mobile, Cross-screen, Programmatic) which included leaders representing brands from McDonald’s, DishLatino, Nissan ● Currently sit on MAFA Chicago Board (Sponsorship Team) Show less



Major League Soccer

• United States
• Spectator Sports
• 500 - 600 Employee

• Regional Sales Manager

  • Dec 2011 - Nov 2013

  - Launched, grew and oversee Midwest Sales for Major League Soccer Digital Properties. - Sell and execute online advertising campaigns for tier-1 clients and agencies - Work with both Business Development and Partnership Marketing teams to develop ideas and digital activation platforms for our existing Corporate Partners. - The MLS Digital Properties portfolio includes: MLSSoccer.com, USSoccer.com, Goal.com, Yahoo! Sports Soccer Section, websites for top international soccer clubs (e.g. PremierLeague.com) Spanish language sites FutbolMLS.com and MedioTiempo.com plus additional Soccer news, blog and information websites such as Sporting News and Big Soccer. - Hit annual revenue goals - Territory includes: Chicago, Detroit, Minneapolis, St. Louis, Indiana, Texas Show less



CBS Interactive

• United States
• Online Audio and Video Media
• 700 & Above Employee

• Sales Account Manager - Midwest Sports Sales

  • Apr 2010 - Jan 2012

  - Manage all Midwest Sales for CBSSports.com, MaxPreps.com and The CBSSports.com College Network- Strategize and execute on advertising campaigns for MillerCoors, AB, Gatorade, Amway, McDonald’s, Southwest Airlines, HP, Intel, Allstate, US Cellular, State Farm, Suzuki, US Air Force and more. Maintain direct relationships with key contacts at agencies such as Starcom, OMD, PHD, Mindshare, HY Connect, Camelot Communications and others.- Revenue projections through daily work in Salesforce- Manage Account Coordinators- Drive new business Show less

• Product Marketing Manager, CBSSports.com & CBS College Sports

  • 2007 - Mar 2010

  ● Work directly with Sales VPs, Production VP and Marketing VP to provide revenue-generating marketing programs and advertising opportunities across CBSSports.com and CBSSports.com College Network – NFL, College Basketball, College Football, NBA, MLB, Golf, Auto Racing, GameTrackers, NCAA.com and more● Directly involved with product strategy, pricing and packaging for all opportunities across CBSSports.com - March Madness on Demand, Masters Live, NFL, College Basketball via leading daily/weekly meetings with Sales VPs, Marketing VP, GM of CBSSports.com, Production & Technical Teams● Coordinate the execution of all non-standard advertising programs sold on CBSSports.com, serving as liaison between Product Marketing, Sales, Ad Ops, Creative, Client Services and Site Production teams to ensure successful product launches.● Monitor sell-through, analyze and interpret data and develop recommendations for program changes and optimizations● Manage sales packaging for all sales offices – L.A., NYC, Chicago, Detroit, San Francisco, Atlanta, Dallas Show less

• Sales Development Coordinator

  • Feb 2004 - Dec 2007