Experience

TotalPass México

• Mexico
• Wellness and Fitness Services
• 1 - 100 Employee

• CFO Chief Financial Officer

  • Oct 2021 - Present



Montosa

• Sonora, México

• Growth and Innovation Strategy Director

  • Nov 2020 - Aug 2022

  - Food & CPG for Retail and e-Commerce - New Business Development from idea to execution - Growth Strategy definition and planning - Responsible for P&L - Market penetration - Innovation and new markets / channels - Food & CPG for Retail and e-Commerce - New Business Development from idea to execution - Growth Strategy definition and planning - Responsible for P&L - Market penetration - Innovation and new markets / channels



Marzam

• Mexico
• Transportation, Logistics, Supply Chain and Storage
• 500 - 600 Employee

• Innovation and Digital Business Strategy Manager

  • Jun 2019 - Nov 2020

  - Ecommerce and digital business strategy in the pharmaceutical industry - Innovation on digital channel and platforms for health services - Fast track business plan for Hospitals, Insurance, Other Payers, and related stakeholders - Development and management of Specialized Products Portfolio - Ecommerce and digital business strategy in the pharmaceutical industry - Innovation on digital channel and platforms for health services - Fast track business plan for Hospitals, Insurance, Other Payers, and related stakeholders - Development and management of Specialized Products Portfolio



IPADE Business School

• Mexico
• Higher Education
• 100 - 200 Employee

• MBA

  • Aug 2017 - Jun 2019



Coca-Cola FEMSA

• Mexico
• Food and Beverage Services
• 700 & Above Employee

• PMO Center of Excellence Summer Internship

  • Jun 2018 - Sep 2018

  Corporate PMO for Modern Trade Channel Transformation - Coordination of KDPM (KOFmmercial Digital Platform Modern) project - Communication with different stakeholders within the company to assure the project's successful rollout - Process mapping to reduce gap from AS IS - TO BE - Alignment with the company's Bussiness Units from different countries - Development of Value Case - Definition of workplan for rollout Corporate PMO for Modern Trade Channel Transformation - Coordination of KDPM (KOFmmercial Digital Platform Modern) project - Communication with different stakeholders within the company to assure the project's successful rollout - Process mapping to reduce gap from AS IS - TO BE - Alignment with the company's Bussiness Units from different countries - Development of Value Case - Definition of workplan for rollout



Socialhero Startup

• Monterrey y alrededores, México

• Manager Business Development

  • Feb 2017 - Aug 2017

  - Strategic project evaluations - Proposal writing for new businesses - Market definition and entry stages - Financial evaluation - Business model development - Risk identification - Strategic planning - Strategic project evaluations - Proposal writing for new businesses - Market definition and entry stages - Financial evaluation - Business model development - Risk identification - Strategic planning



Coppel

• Mexico
• Retail
• 700 & Above Employee

• Innovation Manager

  • Aug 2015 - Feb 2017

  Innovation - Financial Services- Innovation of Financial Services portfolio - Design Thinking - Proposal writing for businesses in emerging markets- Innovation Model - Design and creation of credits and insurance - FINTECH - Creation and development of financial services for Retail and Banking - Base of the Pyramid - Strategic projects for new business units

• Innovation Manager - Financial Services

  • Aug 2015 - Feb 2017

  Innovation - Financial Services- Innovation of Financial Services portfolio - Design Thinking - Innovation Model - Design and creation of credits and insurance - FINTECH - Creation and development of financial services for Retail and Banking - Base of the Pyramid - Strategic projects for new business units



Sigma

• Food and Beverage Services
• 700 & Above Employee

• Head of Strategic Alliances and New Categories Foodservice

  • Aug 2014 - Aug 2015

  - Negotiation with strategic alliances for foodservice- Research and analysis of market opportunities- Management of 8 different brands (alliances) nationwide: - Sales - Logistics - Marketing - Development- Optimization and efficient design of portfolio- Coordination of new categories- Strategic projects

• Young Executive Development Program - Marketing

  • Nov 2013 - Aug 2014

  Coordinate marketing strategies for Quesos FUD in Traditional Retail Channel of Distribution. Reach nation-wide sales objectives on different products of Quesos FUD. Co-lead launch of new products as well as coordinate market studies and analyzing new market possibilities.

• Young Executive Development Program - Organizational Transformation

  • Mar 2013 - Nov 2013

  Project Manager in two different key initiatives: Human Capital Planning, Food Service Transformation. Coordination of teams from different levels to secure success of both projects.

• Young Executive Development Program - Commercial Development

  • Aug 2012 - Mar 2013

  Co-lead strategies for Commercial Development such as "Excelence in Execution" to standardize SIGMA's Sales Force Execution in Point of Purchase. Retail analysis and creation of programs to explore and expand market.



Universidad del Valle de México

• Mexico
• Higher Education
• 700 & Above Employee

• Professor

  • Sep 2014 - Mar 2015

  Macroeconomics and Microeconomics Professor Macroeconomics and Microeconomics Professor



Epicentro de México

• Sports Division Director

  • May 2011 - Jun 2012

  Market analysis to discover best ways to increase market share. Development of strategical proyects to increase diversification of portfolio. Market analysis to discover best ways to increase market share. Development of strategical proyects to increase diversification of portfolio.