Experience

MW Tours

• Australia
• Leisure, Travel & Tourism
• 1 - 100 Employee

• National Sales Manager

  • Mar 2019 - Present

  MW Tours is a bespoke tour operator offering a range of travel experiences for discerning travellers to NE & SE Asia, Southern & East Africa and Indian Subcontinent.Key responsibilities:- Manage the sales & marketing strategy and plan with the responsibility for its execution and reaching set sales targets. Implement and manage all Preferred Sales Trade Agreements, business plans and relationships with key Australian retail groups, tourist boards and airlines partners. - Managing and developing a national sales team of four and supporting the team’s success in reaching sales targets as well as providing general business management guidance and support. - Implement and manage Annual Sales Budget. Work jointly & liaise with other key departments.- Attend international Product Trade Shows to source new touring and holiday experiences Key Achievements:- Re wrote and improved all Preferred agreements.- Introduced and managed new agency partners (Australian retail & groups specialist) to MW Tours- Instigated and managed national trade advertising and national 2020 brochure launch. Assisted with new brochure design and content and artwork for supporting marketing- Managed and attended domestic and international Trade Fairs and Roadshows



Travelopia

• United Kingdom
• Travel Arrangements
• 400 - 500 Employee

• Regional Manager - Australia, New Zealand & Asia Pacific.

  • Oct 2012 - Feb 2018

  Travelopia Marine is the largest charter and water-based holiday company in the world. We specialise in Yacht, Catamaran Charters and Canal Boat Holidays. The three main brands sold in Australia & the Asia/Pacific region are: 1. Sunsail has 25 sailing holiday destinations - Australia, Thailand, Seychelles, Tonga, Tahiti, North America, UK, The Mediterranean & The Caribbean 2. The Moorings is our premium product with bases in The Caribbean, The Mediterranean, North America, Seychelles, Thailand, Tonga & Tahiti 3. Le Boat is the largest canal boat operator with bases in 8 countries France, Italy, Germany, Belgium, Holland, England, Scotland, Ireland and Canada  Effective sales management / Liaise with all key wholesalers, brokers, retail and corporate agents. Develop Strategic sales and marketing programs for domestic (Australia), outbound (world-wide) and inbound (Asia / Pacific) markets to all destinations within portfolio Management of strategic partnerships, contracting and development of effective co-operative marketing programs Drive and develop Direct to Consumer Activity (online & offline activity, specialist & consumer events) Achievements:  Instigated and managed Sunsail as a primary featured partner in the SBS TV series "Greeks of the Sea"- Developed strategic sales and marketing programs for domestic (Australia, New Zealand, Asia), outbound (worldwide) and inbound (Asia/Pacific) - Le Boat: Grew sales by 17% YoY across against a forecast of 12% growth (2014 & 2015)- Sunsail & The Moorings sales exceeded target of 13% growth by 2% (2016/17)- Introduced a sales incentive for all brands resulting in increased commissions and added benefit for staff -- Instigated key journalist familiarisations resulting in coverage in major publications for all brands, effectively leveraging the marketing spend. Co-managed attendance at Boats Shows and managing Sunsails attendance at Hamilton Island Race Week with clients and sponsors



Australian Pacific Lodges Ltd, Helenvale, Australia

• Manager

  • Jun 2009 - Mar 2012

  (Including Representation of North Star Cruises (5 star adventure cruising) & Cairns Dive Centre• General Resort Management of Mungumby Lodge • Global Contract negotiation • Development of Sales & Marketing program for Domestic & International markets • Pricing of international product (Rack, FIT, Safari Packages, Group and Incentive Rates)• Management of all media and journalist programmes and liaising with all relevant tourist boards and third party stakeholders.Achievements:• Instigated and assisted to secure the visit of Sir David Attenborough & UK Film shoot and stay of 4 nights, which resulted in extensive worldwide media coverage and recognition of the lodge’s unique location and experience• Executive Member of the Cooktown Chamber of Commerce on tourism matters domestically and internationally• Instigated and secured Press Trip for international celebrity Jerry Hall on True North resulting in extensive print and online coverage in The Sunday Times (UK)



Southbound Australia

• General Manager

  • Nov 2006 - Apr 2008

  • Oversaw the annual rate contracting and allocations of room with hotels and tour operators• Ensured that the product department were sourcing and promoting all suitable and relevant marketing initiatives from suppliers to database of worldwide agents.• Participating in the negotiation of major sales deals within broad policy guidelines for FIT, Groups & Incentive Accounts. Sourced sales through both Leisure and Corporate Markets• Oversaw and set annual Wholesale/Agent Contracts.Achievements:• Sourced and contracted preferred rates and increased commission from key suppliers increasing profitability • Invited as Guest speaker at 2007 ATEC Symposium on the UK/Europe panel session



Viva Holidays

• Australia
• Travel Arrangements
• 1 - 100 Employee

• General Manager

  • Oct 2005 - Oct 2006

  • Manage strategic direction for QH UK & manage business planning process• Secure and develop new & existing revenue streams to drive incremental business• Lead QHUK team to deliver objectives & achieve targets (45 staff, $55million turnover)• Manage and monitor QHUK budget process including full Profit & Loss responsibilities.• Improve operational efficiency of Call Centre & other operational departments.• QH Tours (UK) Board DirectorAchievementsSales• Land sales for 2006/07 tracking at 12% up YTD. (Still achieved with reduced staffing levels)• Group sales for 2005/06 tracking at 7% up.• Increased Easyway (trade online booking engine) usage by 40%.• Reduced operating and marketing costs to maintain forecasted budget.Marketing• Successfully instigated and hosted brochure launch in Hong Kong for 40 key agents.• Strongly assisted Thomas Cook (UK) to become recognised by Tourism Australia as a key "new business".•

• Product, Sales & Marketing Manager

  • Mar 2004 - Sep 2005

   Developed and implemented Sales & Marketing Plan for 2004/05 and managed respective marketing budgets –  Managed relationships with key trade partners; eg Thomas Cook (AUD$25million turnover – 750 retail outlets, 2 major call centres), BA Travel Shops, Advantage Travel Consortium (Independent Agents), Travel Councillors), Travelsphere (Group Escorted Touring) Oversaw and set annual Agent Contracts with respective commissions structures, targets and marketing funds Managed production of 200,000 brochures of 212 pages  Managed product from Australia, New Zealand, South Pacific, SE Asia, USA/Canada & S. Africa Liaised with marketing/advertising agencies for advertising within quality broad sheets Project managed (design, artwork, data management, print, advert insertion in national press and mailing) marketing initiatives with key partners Achievements Sales • Increased overall sales by 7%Awards • TTG British Travel Awards 2005 - Best Tour Operator to Australia/NZ  Selling Long Haul Awards 2005 - Best Tour Operator to Australasia Marketing• Managed joint Fosters Australia Day Campaign in Trafalgar Square that gained national & international TV and radio coverage, display advertising with Tesco’s Supermarkets (UK largest)• Introduced and managed production self-funding luxury brochure, a first for QH UK.• Increased written articles in trade and consumer press • Instigated self-funding Thomas Cook Queensland brochure, supporting training DVD, nationwide road shows and educational • Instigated dedicated self-funding Thomas Cook "Millionaire's" famil (40 agents) to Tahiti.• Instigated dedicated famils numbering approx 140 agents to worldwide product .• Successfully secured marketing funds from Tourist Boards• Reduced printing cost of QH Main brochure.• Managed Wine International weekend consumer show at Lords Cricket Ground• Reduced operating and marketing costs to maintain forecasted budget



All Ways Pacific Travel

• General Manager Sales & Marketing

  • Mar 2002 - May 2003

   Developed and implemented FIT marketing strategy for 2003/04 and managed respective marketing budgets – total spend £150K Project managed (design, artwork, data management, print, advert insertion in national press and mailing) marketing initiatives with key partners that included, Tourist Boards, Airlines, Global Hotels, Global Car Hire, Cruise Operators and Tour Operators Liaised with marketing/advertising agencies for advertising in travel sections within quality broad sheets Liaised with freelance journalists for editorial in travel sections  Contracted, promoted and assisted with production of independent touring brochure and web site Assisted with training and development of sales consultantsAchievements Increased inquiries by 60% and assisted the average spend of holiday up by 15% Instigated three successful national marketing campaigns (national advertising and direct mail) with key partners. (Voted best and overall winner at Tourism New Zealand Travel Awards for UK National Advertising Campaign) Successfully designed and launched dedicated advertising campaign. Designed and re-launched web site.



ebookers (MrJet)

• United Kingdom
• Travel Arrangements
• 1 - 100 Employee

• Product Manager - Australia, New Zealand & South Pacific

  • Mar 2000 - Feb 2002

   To contract Australia, New Zealand & South Pacific product to be promoted and sold through 11 European offices. Assisted with the design, look & feel and placement of products on the UK site.  Attend trade shows; ATE, TRENZ, BFTE, PATA and WTM. Identify and develop marketing opportunities. To submit tactical rates and packages for weekly national advertising. Co-ordinated and facilitated in housing training and familiarisation’s. Achievements Instigated and implemented the development and product of the Australasian web pages. This included stand-alone rates, city and destination packages as well as worldwide packages. In conjunction with the Commonwealth Institute and the Australian Tourist Commission developed a successful 4 month dedicated marketing campaign. Managed a direct mail and e-marketing campaign with the Australian Tourist Commission and Qantas that saw passenger enquires increase by 93% to Australia during campaign period. Worked closely with web designers to produce a pro active luxury range of web pages.



Tailor Made Travel

• Travel Arrangements
• 1 - 100 Employee

• Director

  • Jan 1999 - Dec 1999



APT Travel Group

• Australia
• Travel Arrangements
• 200 - 300 Employee

• Sales Manager UK/I & Scandi

  • 1995 - 1997



Ansett Airlines (Ansett Australia, Ansett New Zealand, Hayman Island)

• Sales Executive UK/I and Scandi

  • 1993 - 1995



Qantas

• Australia
• Airlines and Aviation
• 700 & Above Employee

• Sales Consultant & Reservations Supervisor UK & Ireland

  • 1989 - 1993



Silk Cut Faraway Holidays

• Operations Executive

  • 1987 - 1989

  A bespoke luxury long haul tour operator. A bespoke luxury long haul tour operator.