Experience

Inagene Diagnostics Inc

• Canada
• Health, Wellness & Fitness
• 1 - 100 Employee

• Senior Account Executive

  • May 2023 - Present

  Inagene provides Pharmacogenetic DNA Testing that reveals which medications and doses have the highest likelihood of treatment success for patients based on their unique genetic profile. The net result is a better patient experience and cost savings due to minimal medication “trial and error”. Inagene's Healthcare Partners (Pharmacies, Physicians, Medical Clinics, Dentists, Insurance Providers) benefit by providing value added services that generate additional revenue streams. Inagene provides Pharmacogenetic DNA Testing that reveals which medications and doses have the highest likelihood of treatment success for patients based on their unique genetic profile. The net result is a better patient experience and cost savings due to minimal medication “trial and error”. Inagene's Healthcare Partners (Pharmacies, Physicians, Medical Clinics, Dentists, Insurance Providers) benefit by providing value added services that generate additional revenue streams.



Orthotics Direct

• Canada
• Wellness and Fitness Services
• 1 - 100 Employee

• Business Development Consultant

  • Jul 2022 - May 2023

  I establish and develop partnerships with Employers, Healthcare Benefit Managers and Insurance Carriers that gives them a lower cost option for providing orthotic benefits. Orthotics Direct provides the same high-quality orthotics as dispensing practitioners, perfectly fitted and paired with brand footwear and delivered to the employees door with a production cycle of days rather than weeks. As a result, sourcing orthotics is more convenient, accessible and affordable for everyone. I establish and develop partnerships with Employers, Healthcare Benefit Managers and Insurance Carriers that gives them a lower cost option for providing orthotic benefits. Orthotics Direct provides the same high-quality orthotics as dispensing practitioners, perfectly fitted and paired with brand footwear and delivered to the employees door with a production cycle of days rather than weeks. As a result, sourcing orthotics is more convenient, accessible and affordable for everyone.



CareCru

• United States
• Software Development
• 1 - 100 Employee

• Director of Sales & Business Development

  • Nov 2020 - Dec 2022

  Responsible for direct sales of CareCru software to Canadian Independent dental offices as well as for establishing new partnership relationships. CareCru's Donna is a virtual dental office assistant that is integrated with and breaths new life into dental practice management software. It is powered by AI that helps grow and manage dental practices with intelligence. Responsible for direct sales of CareCru software to Canadian Independent dental offices as well as for establishing new partnership relationships. CareCru's Donna is a virtual dental office assistant that is integrated with and breaths new life into dental practice management software. It is powered by AI that helps grow and manage dental practices with intelligence.



ABELDent Inc.

• Sales Marketing Director

  • Mar 2016 - Oct 2020

  Responsible for the sales and marketing strategy for Canada's leading dental practice management software provider. Mentored the Inside Sales Team. Created the majority of marketing and sales collateral including website content, blogs, email campaigns, eBooks, published articles, and video scripts. Responsible for the sales and marketing strategy for Canada's leading dental practice management software provider. Mentored the Inside Sales Team. Created the majority of marketing and sales collateral including website content, blogs, email campaigns, eBooks, published articles, and video scripts.



DJR Consulting specializing in the Dental Industry

• Greater Hamilton/Niagara Area

• Owner and Business Development Consultant

  • Jan 2009 - Feb 2016

  Conducted a one year market analysis of the kids' home storage market for Neatfreak, a medium-sized Canadian home organization product company. Also, completed Business Development contracts with Surgesoft Inc. (Sales Compensation Management Software) and SCAN210 (integrated business card scanning software for SalesForce) Concurrently provided services dedicated to sourcing technology and consulting in order to maximize the clinical efficiency of the dental profession (www.djrconsulting.ca). Show less



Adlib

• Canada
• Software Development
• 1 - 100 Employee

• Direct Sales Manager

  • Mar 2007 - Dec 2008

  Recruit, coach, motivate, train and develop direct sales team of 8 (Sales Reps., Sales Engineers, Administration) • Develop and manage all aspects of the direct sales protocol/pipeline with respect to prospecting, qualification, product demonstration, contract negotiation, closing, and customer follow up • Create and manage a new software maintenance plan (SMP) protocol as well as establish/manage a Professional Services team and value proposition in order to provide incremental sales revenue • Development and execution of sales campaigns, sales forecasts and the business plan in conjunction with the executive management team Show less



Syneron Candela

• United States
• Medical Equipment Manufacturing
• 200 - 300 Employee

• Territory Manager

  • Jan 2006 - Mar 2007

  Sales of aesthetic laser systems to the medical and spa markets within SW Ontario and Manitoba • Manage all aspects of the sales cycle with respect to prospecting, qualification, product demonstration, contract negotiation, closing, installation and customer follow up • Liaison with other company employees with respect to sales forecasting and marketing input • Participate in company seminars, workshops, sales meetings and trade shows Sales of aesthetic laser systems to the medical and spa markets within SW Ontario and Manitoba • Manage all aspects of the sales cycle with respect to prospecting, qualification, product demonstration, contract negotiation, closing, installation and customer follow up • Liaison with other company employees with respect to sales forecasting and marketing input • Participate in company seminars, workshops, sales meetings and trade shows



Henry Schein

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• Director of Practice Management Technology

  • Sep 2004 - Nov 2005

  Responsible for the company’s sales and marketing strategy for the high tech business including Dentrix practice management software, imaging software, digital radiography, and intra-oral and digital cameras • Development of National sales protocols, sales support information, marketing materials and promotions • Set policy and manage the Dentrix Customer Support Team. Recruit, train and mentor the Dentrix Sales/Training Representatives. Development of Dentrix employee contracts, compensation and commission plans • Negotiate with American Dentrix partner with respect to royalty agreements, product development and support resources Show less



DJR Consulting Services

• Owner/President

  • Feb 2000 - Sep 2004

  The following are specific companies I have worked with in various consulting capacities: Vivosonic Inc. (Start-up company manufacturing hearing testing and diagnostic equipment) (Business Development Contract Position) Coburn Dental Systems (Ergonomic cabinetry-based delivery systems for the dental treatment room) (Business Development, Sales and Marketing Consulting) Abelsoft Corporation. (Leading healthcare software solutions provider) (Inside Sales and Marketing Consulting) Apollo Photonics, Inc. (Computer-aided design software for the international fiber optics industry) (Sales and Marketing Consulting) Show less



ABELSoft Inc.

• Canada
• Software Development
• 1 - 100 Employee

• National Sales Manager, Account Executive, Marketing Coordinator

  • Jun 1986 - Feb 2000

  Responsible for managing 8 Field Sales Representatives by monitoring performance and providing feedback and direction on issues including product benefits, proposal strategy, policy issues and competitive positioning • Developed sales reporting system to aid in better Sales Rep. territory management, marketing database updating and improved sales forecasting Developed marketing and sales proposal materials (brochures, presentation binders, demonstration CD’s) and provided detailed competitive analysis for product development • Planned, prepared and chaired national sales meetings, attended local and provincial trade shows and provided guidance during joint sales calls with Sales Reps. • Responsible for sales in own territory (S. Western Ontario), consistently exceeding quota Show less