Product Designer

• Mar 2019 - Present

● Produced rapid high-quality prototypes using the latest prototyping software and associated design programs. Eg. Figma, Sketch, Adobe XD, Photoshop, Illustrator. ● Developed component-based design deliverables that elevated, differentiated and functioned on-brand and on-strategy. ● Designed highly engaging interactive user interfaces that complied with modern web standards. ● Leveraged industry knowledge and emerging trends to build innovative messaging and bring design concepts to fruition.

UX/Design Director

• Mar 2012 - Mar 2019

● Created commerical design plans to maximise user satisfaction, increase sales and improve engagement and retention. ● Worked with product, engineering, and editorial departments to facilitate various new web based products through research, discovery, launch, and monitoring. ● Facilated various membership/subscription based protocols such a email subscribers and push notification enablers to increase user lifetime value. ● Established brand identity by creating engaging company logos and delivering on-brand, user-friendly, high-performing and unique websites.

Web Developer/Designer

• Jul 2011 - Mar 2012