David Phua

Chief Executive Officer at Gradability
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Melbourne Area, AU
Languages
  • Mandarin -

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Nicole Smith

David was proactive in identifying and converting sales opportunities. His personable nature enabled him to develop strong relationships with customers and other stakeholders.

Henry Farahar Major Account Executive at ForgeRock

Working in some challenging markets David was a consistent and reliable sales achiever. Not missing his number once during the time he reported to me (a unique achievement amongst his peers), David shone on a competitive sales floor as a respected friend and mentor to others on the team, but most importantly a highly skilled, top performing salesman! It was a loss to IQPC when he moved his family back to Australia, however I know he will be a credit to whatever company is lucky enough to retain him and he deserves the management development he is achiveing in his new ventures. A pleasure to work with and genuine good bloke!

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Experience

    • Australia
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Chief Executive Officer
      • Nov 2021 - Present

      Gradability, part of the OES family, is Australia's largest graduate employability specialist. At Gradability, we believe in a world where every graduate has the skills and opportunity to pursue the career of their choice. We are focused on changing the employment landscape for graduates and have a relentless commitment to providing an employability edge through learning and industry connections. Through our Performance Education brand, we are the #1 provider of Professional Year Programs in Australia and have helped over 30,000 graduates start their professional careers in Australia. Get in touch to find out how we can help ensure your students are more employable and attractive to prospective employers.

    • Australia
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Chief Executive Officer
      • May 2019 - Nov 2021

      Performance Education (PE) is part of Gradability, Australia’s largest graduate employability specialist. We have more than 170 team members across Melbourne, Sydney, Adelaide and Perth who are driven by a relentless commitment to giving students an employability edge through learning and industry connections.PE was one of the first approved Professional Year providers, and is recognised as a leading premium provider nationally of the SMIPA (Accounting) Professional Year course and ACS (IT) Professional Year course. More than 14,500 students have chosen us for our outstanding reputation, trusted experience and exceptional graduate outcomes.At PE, we have a relentless commitment to giving students an employability edge through learning and industry connections.

    • General Manager, Commercial
      • Mar 2016 - May 2019

      Performance Education Group was established in 2006 to improve the careers of young professionals in Australia who have English as their second language. We are now a leader in this space, working with individuals, universities and corporates across Australia to develop a range of areas including; professional business communication, cultural fit, work experience and career skills. As General Manager Commercial, I am responsible for leading a team to achieve revenue and profitability targets for the company, while continuing to drive high quality service delivery, across all products and services. Working collaboratively with other members of the Leadership Team, this role has a strong focus on driving organisational excellence in keeping with the company's core values.

    • General Manager - Sales, Internships and Marketing
      • Dec 2014 - May 2019

      Performance Education is a leader in the provision of Professional Year programs, Work Integrated Learning (aka Internships) and English Language courses in Australia.The GM - Sales, Internships and Marketing is responsible for leading a team of 35 to achieving and delivering on revenue and profitability figures for the company across the 3 main product groups nationally. This role has a strong focus on financial and operational deliverables, while in keeping with the core values and purpose of the company. Prinicpal among these is the importance of driving a strong team culture based on the company mantra "We Change Lives".

    • General Manager Sales and Marketing
      • Jun 2010 - May 2019

      Performance Education is a leading provider of Professional Year Programs in Australia. Under the Performance English banner, the company also runs very successful English Language Training programs, in partnership with the internationally acclaimed Eurocentres group. Founded in 2006 and located in Sydney and Melbourne, the company was recognised as one of BRW's Top 100 fastest growing companies in the country in 2012-13. Initially employed as General Manager of the newly set up Melbourne campus, I drove that business to profitability within 12 months, before assuming the newly created role of GM, Sales and Marketing, with overall responsibility for setting and achieving revenue targets in excess of $19 million per annum for the business, utilising multiple sales channels including:- B2B- B2C- Channel partners- OnlineThe Performance approach is simple. Our focus is on helping our customers get their careers started (or kick started) through effective communication skills. The rigour and quality of our programs are geared towards achieving this, but it must tie in to the goals of the individual. Achievements in the Role include:- Building a start-up business in Melbourne from 1 staff in 2010 and taking it to profitability within 12 months- Quadrupling sales revenue in one year in 2011, capitalising on changes in the market environment- Sustained sales revenue growth year on year of approximately 20-30%, exceeding projected EBITDA, without growth in staff resources- Product and revenue diversification; developing the English Language Training business from less than 5% of overall revenue to over 25% through overall year on year revenue growth

    • Australia
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Executive General Manager - Performance Education
      • Aug 2017 - May 2019

      Performance Education (PE) is part of Gradability, Australia’s largest graduate employability specialist. We have more than 170 team members across Melbourne, Sydney, Adelaide and Perth who are driven by a relentless commitment to giving students an employability edge through learning and industry connections. PE was one of the first approved Professional Year providers, and is recognised as a leading premium provider nationally of the SMIPA (Accounting) Professional Year course and ACS (IT) Professional Year course. More than 14,500 students have chosen us for our outstanding reputation, trusted experience and exceptional graduate outcomes. At PE, we have a relentless commitment to giving students an employability edge through learning and industry connections.

    • United States
    • Events Services
    • 700 & Above Employee
    • Business Development Manager
      • Sep 2009 - Jul 2010

      IQPC is one of the foremost research and conference producers in the world. With conferences across industries including energy, oil & gas, telecoms, construction, defence and more, IQPC Asia has mandate over the whole of Asia and an annual revenue of over SGD15 million per annum. The Sponsorship Manager secures vendor participation for events, helping connect vendors with potential customers and is responsible for approximately 50% of the annual revenue target for the firm. My role was primarily in the telecommunications area, with a strong focus on mobile phone technology. Key Responsibilities: - To identify and secure vendor investment for local and regional conferences produced by IQPC Asia - To explore partnering and alliance with industry and business community to strengthen and enhance conference products - To work closely with the Sponsorship Director, Team Leaders and Production team in producing events -To manage relevant sponsorship budgets, payment receipts and on-site logistics Key Achievements: - Exceeded targets within first month and consistently met sales targets on a monthly basis - Achieved record sponsorship of in excess of SGD100,000 for telecom event - Unofficially mentored newer staff to facilitate ease of integration and understanding of sales methodology

    • Business Development Manager
      • 2009 - 2009

      ESG is a leading sports marketing agency specializing in marketing and event services. Founded in 2005, ESG has grown to achieve revenues of S$5 million in 2008. In regional terms, ESG is a specialist in the sport of badminton, representing several properties on the world stage. In Singapore, ESG is the owner of the largest Women’s participatory run in Asia, the Great Eastern Women’s 10K, as well as the largest kids run, the Cold Storage Kids Run. ESG is a leading sports marketing agency specializing in marketing and event services. Founded in 2005, ESG has grown to achieve revenues of S$5 million in 2008. In regional terms, ESG is a specialist in the sport of badminton, representing several properties on the world stage. In Singapore, ESG is the owner of the largest Women’s participatory run in Asia, the Great Eastern Women’s 10K, as well as the largest kids run, the Cold Storage Kids Run.

    • Australia
    • Financial Services
    • 1 - 100 Employee
    • Customer Sales and Service Manager
      • 2006 - 2009

      Kaplan Professional, formerly Finsia Education, is a leading provider of financial services education in Australia. Kaplan provides training ranging from compliance solutions through to postgraduate qualifications and ongoing professional development. Kaplan also works with its various corporate clients to provide tailored solutions to meet the changing needs of the industry. It is part of the Kaplan Group, a Washington Post company, which has a global turnover in excess of US$1B per annum. Key Responsibilities: - Manage team of four to undertake regional sales and marketing activities for award education to ensure regional targets are achieved, including the provision of quality career guidance advice. - Build strategic relationships with external groups to increase student numbers and profile of Kaplan Professional in the marketplace. - Manage the ongoing relationship with customers to ensure continued sales opportunities. - Manage corporate relationships to ensure business retention and growth. Key Achievements: - Exceeding of regional enrolment targets within 6 months of commencement. - Increased marketing and advertising presence of Kaplan Professional in the WA market by 100% in 2007. - Growth of retention rate of customers by 15%. - Effective management of team, with targets exceeded despite lack of central direction due to sale of business arm. - Rebuilding of corporate relationships following departure of previous relationship manager. - Initiated and managed sponsorship of Western Australian Institute of Sport.

    • United States
    • Education Administration Programs
    • 200 - 300 Employee
    • Business Development Manager
      • 2006 - 2009

      Kaplan Professional, formerly Finsia Education, is a leading provider of financial services education in Australia. Kaplan provides training ranging from compliance solutions through to postgraduate qualifications and ongoing professional development. Kaplan also works with its various corporate clients to provide tailored solutions to meet the changing needs of the industry. It is part of the Kaplan Group, a Washington Post company, which has a global turnover in excess of US$1B per annum. This role was an internal promotion from Customer Sales & Service Manager. Key Responsibilities: - Grow revenue through identification of and sales to new corporate customers. - Work with existing corporate clients to deliver effective solutions to complex needs. - Increase the profile of Kaplan in the Melbourne marketplace. Key Achievements: - Worked with key clients to develop tailored solutions to complex training requirements. - 25% growth in income generated from key client. - 16% growth in client pool in first quarter of 2009. - National sponsorship of Financial Management Association of Australia. - Initiated and managed sponsorship of Victorian Institute of Sport. - Co-ordinated sponsorship of 2008 Careers Week including national sponsorships from AMP, Reed Personnel and Beilby Recruitment. Sponsorship value over $20,000.

    • Marketing & Communications Manager
      • Feb 2004 - Jun 2006

      UWA Sports is a membership driven organisation that strives to create sport and recreational opportunities for its members. Part of The University of Western Australia, its mission is “To provide high quality sport and recreation opportunities and experiences at UWA through membership and participation.” A not-for-profit organisation, UWA Sports had an active membership of over 9,000 members, with an annual turnover in excess of $3 million. It had 20 fulltime staff and around 150 casual staff. Key Responsibilities: - To increase memberships to the Association. - To promote the Association to members and key stakeholders with an identifiable and strong corporate image as a successful and professional organization with integrity, purpose and stability. - Manage all communications for the Association, both for internal and external audiences, including the website and all publications. - Manage all Association events including alumni and social events to a high standard and to budget. - Implement a substantial fundraising campaign for the further development of facilities. Key Achievements: - Increased the Association’s membership numbers by approximately 10% each year. - Established, managed and marketed the UWA Sports Foundation, a sponsorship foundation for elite sports at UWA. Raised over $700,000. - Successfully oversaw all events to budget, including the largest ever annual awards evening in 2005. Performed Master of Ceremonies duties at numerous events. - Managed Sports Scholarship process, increasing funding available for scholarships and number of scholarships awarded. - Provided informal mentoring and leadership to a young staff team. - Produced bi-monthly Association magazine at 20% lower cost, with 15% increase in distribution and increased quality of magazine plus focus of articles. - Completely revamped and managed Association website.

Education

  • The University of Western Australia
    BA (Hons), English, History
    1997 - 2000
  • Curtin University of Technology
    Grad Cert in Business
    2006 - 2007
  • Anglo Chinese Junior College
    1993 - 1994

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