Experience

Marketing Alliance, Inc.

• United States
• Media Production

• • Jan 2023 - Present

• • Sep 2020 - Jan 2023

  Marketing Alliance is an economic development marketing and strategy company that has served over 400 communities, in 31 states, over the course of 21 years. Evolved from its beginnings as a niche creative production firm, Marketing Alliance has grown into a full-service company that contributes insight-led strategic planning, smart creative production, and targeted lead generation solutions to the economic development field.Take a look -> www.marketingallianceinc.comGoals we help clients achieve:Business recruitment, business growth, talent attraction, tourismServices include:Community Economic Development Assessments, business/market intelligence, interactive maps, workforce studies, business development plans and outreach, location profiles, videography, creative branding, communication strategies, lead generation Show less



Shortlisted

• United Kingdom
• Internet Publishing

• Chief Executive Officer

  • Sep 2019 - Sep 2020

  Shortlisted is an inclusive economic development company forging new paths to connect people and places to prosperity. Leveraging a team with a diverse background and depth of experience in the world of marketing and economic development, they deliver a powerful approach to business development. Shortlisted embodies a futuristic, possibilities-driven perspective for growth in market/business intelligence, marketing and business development. Shortlisted is an inclusive economic development company forging new paths to connect people and places to prosperity. Leveraging a team with a diverse background and depth of experience in the world of marketing and economic development, they deliver a powerful approach to business development. Shortlisted embodies a futuristic, possibilities-driven perspective for growth in market/business intelligence, marketing and business development.



Montgomery County Economic Development Corporation - Maryland

• United States
• Economic Programs
• 1 - 100 Employee

• Chief Executive Officer

  • Sep 2016 - Sep 2019

  As the inaugural CEO of the organization, David strategized and implemented the organization’s first three-year Strategic Plan, resulting in 94 closed projects including 3,542 new jobs created, 6,282 jobs retained, $532 million dollars of new capital investment and 2.4 million square feet of commercial real estate absorbed. He successfully navigated the growth of the organization in a complex political environment through relationships with private business leaders, elected officials, regional stakeholders and residents. Results also include the championing of business opportunity through dynamic presentation skills, 400+ marketing videos and personal outreach to over 200 companies each year. Highlights include creating a value proposition to land Montgomery County on the Amazon HQ2 short list of 20 (the only county in the group of finalists). Just north of Washington D.C., Montgomery County is the leading economic driver within the State of Maryland and is the premiere address for the mid-Atlantic’s robust business community. It is centrally located in the region’s federal and advanced technology marketplace and offers a variety of competitive advantages to doing business. Show less



Central Florida Development Council

• United States
• Non-profit Organizations
• 1 - 100 Employee

• President

  • Jul 2013 - Sep 2016

  David developed a strategic plan and executed it with success during a complex organizational transition from a public/private entity to a private entity, achieving record results in job creation and capital investment, year over year. He partnered with business and education leaders to better identify the talent pipeline and create strategies for its development. He also created an access to capital program with task force to fuel entrepreneurship with start-up and early-stage companies. Results include facilitating the creation of 1,308 high-wage jobs and $232 million in new capital investment in fiscal year 2013-2014 and 1,464 high-wage jobs and $314 million in new capital investment in fiscal year 2014-2015. Show less



Winter Haven Economic Development Council

• Advertising Services
• 1 - 100 Employee

• Executive Director

  • Mar 2012 - Jul 2013

  With a Board of Directors, David built a new economic development council in a city serving 75,000 citizens, growing the investor base of private business from 18 companies to 35 companies within one year. Launched a comprehensive brand campaign with the unique position of “City of Creativity” including a data-rich web site with a comprehensive real estate database and collateral materials. He presented the key assets of the city to external prospects and met with existing industry leaders to facilitate new job creation and capital investment. Show less



Lubbock Economic Development Alliance

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Marketing and Communications

  • Aug 2008 - Feb 2012

  Oversee all marketing and communications functions for both organizations, managing $500,000+ budget and supervising team. Create over-arching marketing plan and oversee the full scope of all projects. Manage Communications department that produces over 1,000 pieces a year, including print/radio/TV advertising, web development, social media, and other collateral materials. Negotiate and purchase media in various industry publications. Deliver presentations once a month to the Board of Directors regarding progress. • Created an in-house advertising solution for LEDA and Visit Lubbock where none previously existed, generating improvements in quality while reducing costs significantly. • Built relationships with various hotels that represented 4,500+rooms throughout the city. Contributed to an increase in hotel occupancy through marketing and branding efforts. • Developed innovative marketing strategies that enhanced the city to potential visitors, promoting key attributes and points-of-difference for optimal positioning. Show less



Visit Lubbock

• United States
• Travel Arrangements
• 1 - 100 Employee

• Director of Marketing and Communications

  • Aug 2008 - Feb 2012

  Oversee all marketing and communications functions for both organizations, managing $500,000+ budget and supervising team. Create over-arching marketing plan and oversee the full scope of all projects. Manage Communications department that produces over 1,000 pieces a year, including print/radio/TV advertising, web development, social media, and other collateral materials. Negotiate and purchase media in various industry publications. Deliver presentations once a month to the Board of Directors regarding progress. • Created an in-house advertising solution for LEDA and Visit Lubbock where none previously existed, generating improvements in quality while reducing costs significantly. • Built relationships with various hotels that represented 4,500+rooms throughout the city. Contributed to an increase in hotel occupancy through marketing and branding efforts. • Developed innovative marketing strategies that enhanced the city to potential visitors, promoting key attributes and points-of-difference for optimal positioning. Show less



Mighty Arsenal

• United States
• Advertising Services
• 1 - 100 Employee

• President & Strategic Director

  • Apr 1999 - Jul 2008

  Created strategic vision, formulated business plan, and launched advertising agency. Directed all day-to-day operations, including marketing and business development functions as well as HR, finance, and administrative tasks. Worked directly with CFO on financial management and with Creative Director on campaign development/execution. Hired, trained, mentored, and evaluated team members. Identified prospects and created strategies to win business. Created and executed all aspects of marketing plans, drawing from prior campaign development experience and 3rd-party research to create compelling copy, materials, and events. • Created, designed, and rolled out customized marketing campaigns for clients across a broad range of industries, including Economic Development, Hospitality, Financial Services, Healthcare, Leisure, and Government. • Increased revenues each year by up to 400% over an 8-year period while improving profitability through reducing payroll expenses and operating costs. Show less



The University of Texas at Austin

• United States
• Higher Education
• 700 & Above Employee

• Senior Lecturer – Department of Advertising

  • 2000 - 2004

  Senior Lecturer, University of Texas at Austin, Austin, TX • Provided instruction in Marketing, Idea Generation, Art Direction, and Copywriting. • Elevated the marketing sequence at the university to one of the best in the U.S. • Received highest teacher evaluation rankings within the department, including all tenured faculty. Senior Lecturer, University of Texas at Austin, Austin, TX • Provided instruction in Marketing, Idea Generation, Art Direction, and Copywriting. • Elevated the marketing sequence at the university to one of the best in the U.S. • Received highest teacher evaluation rankings within the department, including all tenured faculty.



T3

• Technology, Information and Internet
• 1 - 100 Employee

• Copywriter

  • 1997 - 1999

  Contributed marketing copy for several accounts, including Dell Computer, Taco Cabana, and Dick’s Last Resort. Created and executed strategies that included content for television, print ads, radio spots, outdoor ads, direct mail pieces, website development, and other marketing materials. Assisted the agency with business growth through contributions to new business pitches. Contributed marketing copy for several accounts, including Dell Computer, Taco Cabana, and Dick’s Last Resort. Created and executed strategies that included content for television, print ads, radio spots, outdoor ads, direct mail pieces, website development, and other marketing materials. Assisted the agency with business growth through contributions to new business pitches.



The Richards Group

• Telecommunications
• 1 - 100 Employee

• Copywriter

  • May 1996 - Feb 1997

  Hired one month prior to Master’s degree completion based on strong portfolio. Wrote marketing content for 3 primary accounts (Continental Airlines, Papa John’s Pizza, Dallas Symphony Orchestra). Produced print ads, outdoor ads, and broadcast spots for various markets. Contributed to new business pitches for the agency. • Rebranded Continental Airlines nationwide following their JD Power Award win through the development and launch of compelling print ads and radio spots. Hired one month prior to Master’s degree completion based on strong portfolio. Wrote marketing content for 3 primary accounts (Continental Airlines, Papa John’s Pizza, Dallas Symphony Orchestra). Produced print ads, outdoor ads, and broadcast spots for various markets. Contributed to new business pitches for the agency. • Rebranded Continental Airlines nationwide following their JD Power Award win through the development and launch of compelling print ads and radio spots.