Experience

British Fashion Council

• United Kingdom
• Retail Apparel and Fashion
• 1 - 100 Employee

• Chairman

  • Sep 2022 - Present

  Championing British Fashion as a Creative force on the Global Stage by pioneering world class programmes that unlock and elevate British Creative Talent. The BFC is a non for profit organisation focused on responsible growth, innovation and amplification of the British Fashion Industry. Championing British Fashion as a Creative force on the Global Stage by pioneering world class programmes that unlock and elevate British Creative Talent. The BFC is a non for profit organisation focused on responsible growth, innovation and amplification of the British Fashion Industry.



ScienceMagic.Studios

• United States
• Marketing Services
• 1 - 100 Employee

• Co-Founder & CEO

  • Jan 2022 - Present

  Building a superstar team to help brands, talent and their communities ownership of the cultural value that they create. SM.S does this through advising and implementing the creation of digital assets (e.g., NFTs and social tokens) and web3 economies for brands, talent and their communities. Building a superstar team to help brands, talent and their communities ownership of the cultural value that they create. SM.S does this through advising and implementing the creation of digital assets (e.g., NFTs and social tokens) and web3 economies for brands, talent and their communities.


ScienceMagic
• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee
• Co-Founder and CEO

  • Oct 2020 - Nov 2023


The Guardian

• United Kingdom
• Book and Periodical Publishing
• 700 & Above Employee

• CEO - Guardian Media Group

  • Jul 2011 - Mar 2020

  CEO Guardian Media Group - July 2015 - Dec 2019 • Appointed to Group CEO of GMG and embarked on a 3-year turn around to reduce forecast EBIT loss of (£87m) to zero by March 2019 and reduce cash outflow to (£30m) from (£100m). • In partnership with The Guardian’s Editor in Chief Kath Viner devised and implemented ‘The relationship strategy’ and successfully returned The Guardian to financial sustainability by March 2019 by delivering its first operating profit in 2 decades. The BBC… Show more CEO Guardian Media Group - July 2015 - Dec 2019 • Appointed to Group CEO of GMG and embarked on a 3-year turn around to reduce forecast EBIT loss of (£87m) to zero by March 2019 and reduce cash outflow to (£30m) from (£100m). • In partnership with The Guardian’s Editor in Chief Kath Viner devised and implemented ‘The relationship strategy’ and successfully returned The Guardian to financial sustainability by March 2019 by delivering its first operating profit in 2 decades. The BBC described it as "one of the most significant turnarounds in recent British media history". • Bolstered GMG’s £800m endowment by taking Ascential public in partnership with Apax and securing £220m in share return. • Member of GMG Board and Scott Trust Trustee. Deputy CEO 2013 - 2015 > Accountable for global Commercial Strategy and Business Operations including advertising, Newsstand and distribution, consumer revenues, subscriptions/Mobile apps, Ecommerce Chief Commercial Officer, 2012 - 2013 > Responsible for all UK commercial operations at GNM, including Advertising Display, Guardian, Business Development, Brand Extensions, Newsstand and distribution and subscriptions. Launched Guardian Labs offering brands and agencies new digital and storytelling capabilities voted Commercial Team of the year within 18 months. Increased Digital Revenues by 23% YoY. Chief Marketing Officer 2011 - 2012 > Responsible for Brand and Digital engagement, Audience Insight, Consumer revenues (Digital, Subscriptions, Newsstand and Reader Offers) and Mobile Platforms. Responsible for '3 little Pigs' Campaign - winner of Cannes Gold, AdAge Ad of the year 2012 and Clio Grand Prix 2012 and most awarded ad campaign in 2013 Show less CEO Guardian Media Group - July 2015 - Dec 2019 • Appointed to Group CEO of GMG and embarked on a 3-year turn around to reduce forecast EBIT loss of (£87m) to zero by March 2019 and reduce cash outflow to (£30m) from (£100m). • In partnership with The Guardian’s Editor in Chief Kath Viner devised and implemented ‘The relationship strategy’ and successfully returned The Guardian to financial sustainability by March 2019 by delivering its first operating profit in 2 decades. The BBC… Show more CEO Guardian Media Group - July 2015 - Dec 2019 • Appointed to Group CEO of GMG and embarked on a 3-year turn around to reduce forecast EBIT loss of (£87m) to zero by March 2019 and reduce cash outflow to (£30m) from (£100m). • In partnership with The Guardian’s Editor in Chief Kath Viner devised and implemented ‘The relationship strategy’ and successfully returned The Guardian to financial sustainability by March 2019 by delivering its first operating profit in 2 decades. The BBC described it as "one of the most significant turnarounds in recent British media history". • Bolstered GMG’s £800m endowment by taking Ascential public in partnership with Apax and securing £220m in share return. • Member of GMG Board and Scott Trust Trustee. Deputy CEO 2013 - 2015 > Accountable for global Commercial Strategy and Business Operations including advertising, Newsstand and distribution, consumer revenues, subscriptions/Mobile apps, Ecommerce Chief Commercial Officer, 2012 - 2013 > Responsible for all UK commercial operations at GNM, including Advertising Display, Guardian, Business Development, Brand Extensions, Newsstand and distribution and subscriptions. Launched Guardian Labs offering brands and agencies new digital and storytelling capabilities voted Commercial Team of the year within 18 months. Increased Digital Revenues by 23% YoY. Chief Marketing Officer 2011 - 2012 > Responsible for Brand and Digital engagement, Audience Insight, Consumer revenues (Digital, Subscriptions, Newsstand and Reader Offers) and Mobile Platforms. Responsible for '3 little Pigs' Campaign - winner of Cannes Gold, AdAge Ad of the year 2012 and Clio Grand Prix 2012 and most awarded ad campaign in 2013 Show less



GMG Ventures

• United Kingdom
• Venture Capital and Private Equity Principals

• Co Founder and Chairman

  • Oct 2017 - Feb 2020

  GMG Ventures supports the development of GMG’s core news business. The fund invests in early stage businesses focused on developing the next generation of media technology. GMG Ventures supports the development of GMG’s core news business. The fund invests in early stage businesses focused on developing the next generation of media technology.


Ascential Plc
• Non Executive Director

  • Jun 2015 - Sep 2016


ITV

• United Kingdom
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Group Marketing Director

  • Jun 2005 - Oct 2010

  > Marketing Director for the broadcast division consumer and brand strategy across channels ITV1,2,3 and 4. Introduced the first brand structure, customer segmentation and ROI/KPI analysis > Promoted to Group Marketing Director in 2006 taking responsibility for marketing strategy across new platforms (launched ITV.com) and content development, press and publicity and consumer insight – team of 220 People > Implemented the first marketing digital strategy and integrated Social… Show more > Marketing Director for the broadcast division consumer and brand strategy across channels ITV1,2,3 and 4. Introduced the first brand structure, customer segmentation and ROI/KPI analysis > Promoted to Group Marketing Director in 2006 taking responsibility for marketing strategy across new platforms (launched ITV.com) and content development, press and publicity and consumer insight – team of 220 People > Implemented the first marketing digital strategy and integrated Social into communications planning. Introduced the first Youtube Promotional channel, facebook integration and digital publicity strategy > Joined the Boards of Freeview in 2008, which hit 10m homes in 2010, and TV’s trade body, Thinkbox. > Promoted onto the ITV PLC Executive Board in 2009 > Developed ‘Total Value’ strategy creating long term value from programme brands and IP. Show less > Marketing Director for the broadcast division consumer and brand strategy across channels ITV1,2,3 and 4. Introduced the first brand structure, customer segmentation and ROI/KPI analysis > Promoted to Group Marketing Director in 2006 taking responsibility for marketing strategy across new platforms (launched ITV.com) and content development, press and publicity and consumer insight – team of 220 People > Implemented the first marketing digital strategy and integrated Social… Show more > Marketing Director for the broadcast division consumer and brand strategy across channels ITV1,2,3 and 4. Introduced the first brand structure, customer segmentation and ROI/KPI analysis > Promoted to Group Marketing Director in 2006 taking responsibility for marketing strategy across new platforms (launched ITV.com) and content development, press and publicity and consumer insight – team of 220 People > Implemented the first marketing digital strategy and integrated Social into communications planning. Introduced the first Youtube Promotional channel, facebook integration and digital publicity strategy > Joined the Boards of Freeview in 2008, which hit 10m homes in 2010, and TV’s trade body, Thinkbox. > Promoted onto the ITV PLC Executive Board in 2009 > Developed ‘Total Value’ strategy creating long term value from programme brands and IP. Show less



Boymeetsgirl

• United Kingdom
• Retail
• 1 - 100 Employee

• Partner

  • Jan 2003 - Feb 2005

  Multi Discipline Creative Agency founded in partnership with the Interpublic Group Multi Discipline Creative Agency founded in partnership with the Interpublic Group



Shine TV

• Media Production
• 100 - 200 Employee

• Partner

  • 2000 - 2003

  -Head hunted by Elizabeth Murdoch to create and launch a branded content division within Shine Entertainment. -Instigated and managed the £3m joint venture with WPP and Mindshare to create ShineM, providing content solutions for brands. -Retained clients included Kodak, Boots, Pepsi and IPC. -Contributed to both the commercial and production process to create exploitable content assets for both TV and Film -Head hunted by Elizabeth Murdoch to create and launch a branded content division within Shine Entertainment. -Instigated and managed the £3m joint venture with WPP and Mindshare to create ShineM, providing content solutions for brands. -Retained clients included Kodak, Boots, Pepsi and IPC. -Contributed to both the commercial and production process to create exploitable content assets for both TV and Film



St Luke's London

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Managing Partner

  • 1997 - 2000

  -Account Director rising to 1 of 2 Managing Partners, building the company from 25 to 120 people with 130m in billings. Won agency of the year in 1997. -Re Launched BBC Radio 1 with the ‘ As it is’ Campaign -Developed Boots The Chemist cosmetics own label’s No7 and 17 brand strategy -Ran the Sky Television £40m account, achieving 2 principle objectives - hitting 5m subscribers and developing the individual channel strategies, namely Sky One and Sky Sports. -Account Director rising to 1 of 2 Managing Partners, building the company from 25 to 120 people with 130m in billings. Won agency of the year in 1997. -Re Launched BBC Radio 1 with the ‘ As it is’ Campaign -Developed Boots The Chemist cosmetics own label’s No7 and 17 brand strategy -Ran the Sky Television £40m account, achieving 2 principle objectives - hitting 5m subscribers and developing the individual channel strategies, namely Sky One and Sky Sports.



Ogilvy & Mather

• India
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Group Account Director

  • 1994 - 1997

  -One of 2 Account Director’s running Ford Of Britain’s £80 million account introducing brand stewardship across the various car lines. -Responsible for KA, Escort, Fiesta, brands and Ford Financial services -Other Accounts: Duracell Europe and new business -One of 2 Account Director’s running Ford Of Britain’s £80 million account introducing brand stewardship across the various car lines. -Responsible for KA, Escort, Fiesta, brands and Ford Financial services -Other Accounts: Duracell Europe and new business