David Hanson
Category Manager at Suntory Beverage & Food GB&I- Claim this Profile
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Bio
Experience
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Suntory Beverage & Food GB&I
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United Kingdom
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Food and Beverage Services
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200 - 300 Employee
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Category Manager
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Sep 2021 - Present
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Andros UK Limited
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United Kingdom
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Food and Beverage Services
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1 - 100 Employee
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Category Manager
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Aug 2020 - Sep 2021
Reporting to the Head of Category & Strategy, responsible for Chilled Desserts Category Strategy and Development in the UK for Andros across the Multiple Grocers Reporting to the Head of Category & Strategy, responsible for Chilled Desserts Category Strategy and Development in the UK for Andros across the Multiple Grocers
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Mars
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United States
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Manufacturing
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700 & Above Employee
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Senior Category Manager Confectionery
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Aug 2017 - Mar 2020
Reporting to the Category Insights Leader, accountable for all category management and shopper Insights for the Chocolate, Candy, Gum and Mint categories for Mars, across all of New Zealand Retailer channels, plus driving the category vision and mindset internally for Mars Key Responsibilities:- • Own all customer category relationships nationally, including development of category plans and category reviews across the 3 grocery retailers, mass merchants and route/petrol channels • Driving category initiatives internally for MARS NZ including space optimization, ranging, merchandising, and promotional best practice throughout the sales representatives and merchandising teams • Instill the key principles of category management both internally and externally to deliver long term sustainable growth for both Mars and Retailers • Delivering Customer and Consumer Insights for Marketing and Sales functions with particular focus on NPD forecasting and execution, and driving the “Healthy/Balanced choices” agenda at Checkout with retailers • Mentoring, training and development of 2x Graduate Confectionery Category Assistants during their 12 month placements in the Category Team Show less
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Wrigley
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United States
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Manufacturing
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700 & Above Employee
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Category Development Manager
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May 2013 - Aug 2017
Reporting to the Customer Marketing Manager, responsible for Gum and Mints Category Development across New Zealand Retailers including category reviews for Wrigley, plus act as the NZ Retail data insights expert for both Sales and Marketing functions in the Australasian Region. Key Responsibilities:- • Category Review process with all Retailers and channels in New Zealand for Gum and Mints • Developing and step changing the grocery and route Transaction Zone category strategy for New Zealand • Accountable for all local market insights and data provider relationships including IRI, Nielsen, GS1, Bizcaps & ImageNet • In partnership with Wrigley Australia, drive NPD strategy, sourcing and activation within the Gum and Mint portfolio for Australasia • Shelf Space Planning key user for all channels, responsible for delivery of “customer ready” checkout and Confectionery aisle plans • Achieved highest every category sales for the Gum category in New Zealand • Co-Created internal 5 year category growth and innovation plan across NZ & Australia driven by retail insights and macro trends • Rolled out key merchandising principles & “Trade standards” for Checkouts for Gum and Mints to “optimize” use of available space • Devised and Implemented top 25 “Powersku” list for Field sales teams to maximize assortment in store • Transitioned Mars NZ Retail Data supplier successfully from IRI to Nielsen for Confectionery, including redesigning and improving reporting, and training of key users Show less
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Nielsen
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United States
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Technology, Information and Media
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700 & Above Employee
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Associate Director - Client Service
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Feb 2011 - May 2013
Reporting to the Retail Director, Responsible for driving the relationships for a range of FMCG & Alcohol Companies and Retailers in the NZ MarketKey Responsibilities:-• Deliver “voice of the consumer” actionable insights for major clients both manufacturers and retailers, on the NZ and global market, using a range of data sources including retail scan, household panel & bespoke consumer research• Consumer and Retailer subject matter expert on Alcohol market for New Zealand• Account director for a number of major Nielsen Clients, responsible for identifying key client business issues and opportunities to drive growth through the sales and marketing functions. • Manage and development of 4 Direct Reports, overall responsibility of their client relationshipsKey Achievements:-• Key member of the Nielsen NZ Senior leadership team, developing and leading associates through driving a best practice category review template• Headed up Nielsen’s Liquor Practice Group, driving relationships with manufacturers, retailers and government bodies leading to a 50% revenue growth• Delivered bi-annual “liquor insights breakfast” presentations to 50+ Liquor trade New Zealand senior managers• Graduate and management level recruitment both for own team and other senior associates Show less
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Senior Client Manager
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Nov 2007 - Feb 2011
Key Responsibilities:-• Deliver actionable insights for major Nielsen clients on the NZ and global market, using a range of data sources including retail scan, household panel & bespoke consumer research• Manage client relationship with Tobacco clients for the Nielsen retail market measurement across the convenience channel• Consumer and Retailer subject matter expert on Alcohol market for New Zealand• Manage and development of 2 Direct ReportsKey Achievements:-• Successfully tendered and transitioned two major clients from IRI to Nielsen for their retail sales data insight provider, including all training needs, technical/software roll out, database structure and reporting suites• Working closely with the regional data scientists, successfully rolled out new statistical methodology for the independent convenience market read to both Philip Morris and BAT for tobacco• Presented at Global Liquor industry event (Sydney) on latest global and Local liquor insights to an audience of over 500• Selected to be part of the Nielsen Regional “High Performing & High Potential” Show less
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Molson Coors Brewers Ltd
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1 - 100 Employee
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Sales & Marketing Initiatives Manager
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May 2005 - Aug 2007
Key Responsibilities and Achievements:-• Responsible for driving national sales and marketing initiatives, focusing on revenue improvement/cost control, and sales & marketing operational excellence• Implemented new structure, responsibilities and accountabilities for the UK sales force resulting in annual savings of £3m• New pre and post national trade activity planning and evaluation tools designed and successfully introduced• Set up new communication procedures between marketing & sales in order to improve execution of projects, with a specific focus on new product introduction. Show less
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National Account Manager
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Mar 2001 - May 2005
Key Responsibilities & Achievements:-• Total P&L accountability for sales of ~£40m and £2m profit per year to major hotel groups, exceeding profit targets for 3 consecutive years through challenging business environment.• Senior level Account Management of the head office relationship with 10 national key retailers from competitive tendering of new multi-year contracts and price negotiation, through to consultative selling, providing outstanding customer service and setting the hotel sector sales strategy for Coors. Show less
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Brand Activation Manager
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Jun 2000 - Mar 2001
Key Responsibilities & Achievements:-• Working closely with the Beer Brands team and National Account managers, responsible for designing and implement key brand activations specific for major retailers such as National Union of Students, Punch, JD Wetherspoons, Mitchells & Butlers, Admiral Taverns, using ATL campaigns and Coors’ national sport and music sponsorship (e.g. Carling Music Festival, Worthington Cup final, Carling Cup etc.)
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Strategic Planning Manager
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Feb 2000 - Jun 2000
Key Resposibilities & Achievements:-• Seconded by the board to develop a user friendly computerized simulation of the UK beer ales market, analysed by customer channel, and populated with internal margins and costs to serve data for use by the board to set future sales strategy and resources.
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Bass Brewery
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United Kingdom
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Manufacturing
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1 - 100 Employee
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Capacity Planning Manager
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Apr 1996 - Feb 2000
Key Responsibilities & Achievements:-• In charge for producing the medium and long term plans (12 weeks to 5 years) for the production network of 9 breweries and 24 packaging lines, the resulting raw materials, contract production, financial revenue and capital plans for the UK largest Brewer• Responsible for investigating strategic sourcing options on behalf of the board, resulting in closure of 3 breweries and Capital expenditure plans of £40m per year• Led project to ensure business continuity through the production network through potential Y2K issues including stock building of finished goods and setting up alternative product sourcing including contract brewing• Recruitment, management and development of 2 direct Reports Show less
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Packaging Team Leader Burton
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Jun 1994 - Apr 1996
Key Responsibilities & Achievements:-• Accountable on a shift by shift basis for running the UK’s fastest beer Can packaging line and Keg lines• Leading Multi-disciplined Packaging teams of up to 20• Achieved the 8 hours shift record of 960,000 cans filled• Successful external recruitment of new packaging operators• Co-ordinated resources for annual 2 week packaging line shutdown
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Bass Brewery
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United Kingdom
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Manufacturing
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1 - 100 Employee
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Brewing Team Leader Burton
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Jun 1992 - Apr 1994
Key Responsibilities & Achievements:-• Leading a multi-disciplined brewing teams of 8• Accountable on a shift by shift basis for running the UK’s largest brewery from raw materials through to finished beers• Following restructure of its structure and responsibilities, assembled and developed a new brewing team incorporating Electricians and mechanic/fitter into the lineup for the first time.• Responsible for BS5750/ISO9000 introduction and accreditation across brewing process from Raw Materials intake through to beer Filtration Show less
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Assistant Brewer
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Oct 1991 - Jun 1992
Key Responsibilities & Achievements:-• Working closely with the Head Brewer and Technical Departments in identifying process improvements to improve process efficiencies and quality• Lead implementation of key Brewery projects as required• Project manager for implementation of a new £5m Yeast Handling plant, delivering it on time and in budget, covering all aspects from offsite software simulation, construction, commissioning, work instructions and staff training• Led Project to reduce dissolved oxygen levels in beer transferred from road Tankers to packaging lines Show less
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Education
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Institute of brewing & Distrilling
Post Graduate Diploma, Master Brewer -
Nottingham Trent University
Post graduate diploma, Management -
University of Warwick
Bsc hons