Experience

Mythic

• United States
• Advertising Services
• 1 - 100 Employee

• EVP, Executive Creative Director

  • Apr 2019 - Present

  Clients: Ally, Archery Trade Association, Charlotte Ballet, Cone Health, Economic Development Partnership of North Carolina, Goodwill, Maaco, Meineke, MetLife, New Holland, Spectrum, Wilmington & Beaches Clients: Ally, Archery Trade Association, Charlotte Ballet, Cone Health, Economic Development Partnership of North Carolina, Goodwill, Maaco, Meineke, MetLife, New Holland, Spectrum, Wilmington & Beaches



Freelance

• Creative Director/Writer

  • Mar 2018 - Mar 2019

  Created ideas to engage consumers, build brands, and win business. Agencies: Ogilvy, Bernstein-Rein, Truth Collective, OKRP, HMH Agency, Mythic Created ideas to engage consumers, build brands, and win business. Agencies: Ogilvy, Bernstein-Rein, Truth Collective, OKRP, HMH Agency, Mythic



MullenLowe U.S.

• Advertising Services
• 500 - 600 Employee

• SVP, Group Creative Director

  • 2015 - 2018

  Clients: Alzheimer’s Association, Food Lion, New Holland, USAA, Youfit Health Clubs Responsible for the overall vision, innovation, creation, and integrity of the work across all accounts. Led, mentored, and inspired an integrated team of content creators in developing and executing compelling solutions to marketing challenges. Having been personally affected by Alzheimer’s, I initiated and led a pro bono effort to raise awareness of the disease that garnered over 786 million media impressions worth $27.5 million in earned media and was one of Fast Company’s World Changing Ideas 2018. Launched an environmentally-themed campaign for New Holland that was adopted globally. Created an iconic brand character for Food Lion that helped turn declining same store sales around to +4% average in over 1,100 grocery stores. Show less



Mullen

• SVP, Group Creative Director

  • 2007 - 2015

  Clients: Dickies, Extended Stay Hotels, Food Lion, Krispy Kreme, Kumon, Men's Wearhouse, Midnight Moon Moonshine, New Holland, Pep Boys, Sprout, T.J. Maxx, Wachovia Discovered that I enjoy fostering talent and a collaborative culture as much as ideas. Simultaneously led integrated communications for two major retail brands (Food Lion and Pep Boys) spanning TV, radio, social, digital, experiential, outdoor, CRM, email, and in-store. Created an authentic brand purpose for Men’s Wearhouse, Pep Boys and Food Lion so they stood for more than just a discount. Developed Sprout’s brand awareness campaign that contributed to the highest ratings growth across all kids’ TV networks for 16 consecutive months. Played a pivotal role in new business wins for Dickies, Food Lion, Kumon, New Holland, and Pep Boys while earning an SVP, Group Creative Director title. Show less



LOWE New York

• VP, Associate Creative Director

  • 2000 - 2007

  Clients: Big Brothers Big Sisters, Century 21, Electrolux, GMC, Gorton's, Got Milk?, Heineken, HSBC, LEGO, Perdue, Ricoh, Sprite, Valvoline, Verizon Went from copywriter to associate creative director, learning a lot about craft, managing clients, and how award-winning work can drive business results. Led Big Brothers Big Sisters, Gorton’s, and Ricoh while contributing work on multiple agency accounts. Pitched and won the Ricoh business and led global creative from New York to Tokyo. Created a Big Brothers Big Sisters gold Effie-winning campaign that increased mentoring applications 600% and was a Forbes Top 10 charity pick. As a former fishing boat first mate, I was honored to be entrusted to brand steward the iconic Gorton’s fisherman. Show less



Ammirati Puris Lintas

• Advertising Services
• 1 - 100 Employee

• Copywriter

  • 1997 - 1999

  Client: Burger King The first TV commercial I wrote starred Gordie Howe, Mr. Hockey, who played pickup with this hockey player/copywriter between takes. Produced a bevy of Burger King sports marketing TV and radio commercials with college football coaches, NASCAR drivers, NFL, MLB and NBA players. Client: Burger King The first TV commercial I wrote starred Gordie Howe, Mr. Hockey, who played pickup with this hockey player/copywriter between takes. Produced a bevy of Burger King sports marketing TV and radio commercials with college football coaches, NASCAR drivers, NFL, MLB and NBA players.