David O'Donnell
Performance & SEO Marketing Manager at Kitchen Warehouse Australia- Claim this Profile
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Bio
James Duffy
If you are ever in need of a world class AdWords Manager and a seasoned professional, you really can't look past David for creating, managing and reporting on your Adwords account. In my time with David, he has undoubtedly had a huge impact to Physio Inq's growth both in our digital presence and our ability to create a streamlined of, consistent lead flow to support our fast-growing business. David is a great communicator and educator when it comes to Adwords. He explains every little nuance in how your AdWords campaigns are performing and has a proven ability to manage large and complex campaigns like ours. An outstanding advocate and asset to the Health Engine team, David is a reliable and trustworthy PPC Manager who would be incredibly valuable to any group or orgnaisation
Trevor Buckenara
Weve worked with David for some time on Search Engine Optimisation for our government website and his knowledge, attention to detail and professionalism is second to none. I'd highly recommend David for any digital marketing project.
Cliff Butson
Want to know or do anything with digital marketing? David’s your man. You only have to look at his profile here to see what he can do. Except he goes beyond. His passion for what he does drives him to seek new knowledge; continually expanding his areas of expertise. In a short time working with him as one of his clients, David brought us along with him on our digital journey, KPI’s easily overtaken in our vortex. David really is the quiet achiever. And a pleasure to work with. You’ll learn things from him to make your (digital) life better.
James Duffy
If you are ever in need of a world class AdWords Manager and a seasoned professional, you really can't look past David for creating, managing and reporting on your Adwords account. In my time with David, he has undoubtedly had a huge impact to Physio Inq's growth both in our digital presence and our ability to create a streamlined of, consistent lead flow to support our fast-growing business. David is a great communicator and educator when it comes to Adwords. He explains every little nuance in how your AdWords campaigns are performing and has a proven ability to manage large and complex campaigns like ours. An outstanding advocate and asset to the Health Engine team, David is a reliable and trustworthy PPC Manager who would be incredibly valuable to any group or orgnaisation
Trevor Buckenara
Weve worked with David for some time on Search Engine Optimisation for our government website and his knowledge, attention to detail and professionalism is second to none. I'd highly recommend David for any digital marketing project.
Cliff Butson
Want to know or do anything with digital marketing? David’s your man. You only have to look at his profile here to see what he can do. Except he goes beyond. His passion for what he does drives him to seek new knowledge; continually expanding his areas of expertise. In a short time working with him as one of his clients, David brought us along with him on our digital journey, KPI’s easily overtaken in our vortex. David really is the quiet achiever. And a pleasure to work with. You’ll learn things from him to make your (digital) life better.
James Duffy
If you are ever in need of a world class AdWords Manager and a seasoned professional, you really can't look past David for creating, managing and reporting on your Adwords account. In my time with David, he has undoubtedly had a huge impact to Physio Inq's growth both in our digital presence and our ability to create a streamlined of, consistent lead flow to support our fast-growing business. David is a great communicator and educator when it comes to Adwords. He explains every little nuance in how your AdWords campaigns are performing and has a proven ability to manage large and complex campaigns like ours. An outstanding advocate and asset to the Health Engine team, David is a reliable and trustworthy PPC Manager who would be incredibly valuable to any group or orgnaisation
Trevor Buckenara
Weve worked with David for some time on Search Engine Optimisation for our government website and his knowledge, attention to detail and professionalism is second to none. I'd highly recommend David for any digital marketing project.
Cliff Butson
Want to know or do anything with digital marketing? David’s your man. You only have to look at his profile here to see what he can do. Except he goes beyond. His passion for what he does drives him to seek new knowledge; continually expanding his areas of expertise. In a short time working with him as one of his clients, David brought us along with him on our digital journey, KPI’s easily overtaken in our vortex. David really is the quiet achiever. And a pleasure to work with. You’ll learn things from him to make your (digital) life better.
James Duffy
If you are ever in need of a world class AdWords Manager and a seasoned professional, you really can't look past David for creating, managing and reporting on your Adwords account. In my time with David, he has undoubtedly had a huge impact to Physio Inq's growth both in our digital presence and our ability to create a streamlined of, consistent lead flow to support our fast-growing business. David is a great communicator and educator when it comes to Adwords. He explains every little nuance in how your AdWords campaigns are performing and has a proven ability to manage large and complex campaigns like ours. An outstanding advocate and asset to the Health Engine team, David is a reliable and trustworthy PPC Manager who would be incredibly valuable to any group or orgnaisation
Trevor Buckenara
Weve worked with David for some time on Search Engine Optimisation for our government website and his knowledge, attention to detail and professionalism is second to none. I'd highly recommend David for any digital marketing project.
Cliff Butson
Want to know or do anything with digital marketing? David’s your man. You only have to look at his profile here to see what he can do. Except he goes beyond. His passion for what he does drives him to seek new knowledge; continually expanding his areas of expertise. In a short time working with him as one of his clients, David brought us along with him on our digital journey, KPI’s easily overtaken in our vortex. David really is the quiet achiever. And a pleasure to work with. You’ll learn things from him to make your (digital) life better.
Credentials
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Apple Search Ads Certified
AppleNov, 2021- Nov, 2024 -
Copywriting and product messaging
CXLJan, 2021- Nov, 2024 -
Digital Psychology & Behavioral Design Training
CXLJan, 2021- Nov, 2024 -
Digital Psychology Specialist
CXLJan, 2021- Nov, 2024 -
Heuristic analysis frameworks for conversion optimization audits
CXLJan, 2021- Nov, 2024 -
Applied Neuromarketing
CXL InstituteJun, 2019- Nov, 2024 -
HubSpot Marketing Software
HubSpotFeb, 2017- Nov, 2024 -
Content Marketing
HubSpotJan, 2017- Nov, 2024 -
Email Marketing
HubSpotJan, 2017- Nov, 2024 -
Inbound
HubSpotJan, 2017- Nov, 2024 -
Advanced Search Advertising
SEMPO -
Adwords Certified: Search, Display, Video, Shopping & Mobile
Google -
Bing Ads Accredited Professional
Microsoft -
Google Analytics Individual Qualification
Google -
Google Tag Manager Fundamentals
Google -
Landing Page Optimisation
MECLABS -
Online Testing
MECLABS -
PPC Practitioner
Market Motive -
Search Fundamentals & AdX for Buyers
DoubleClick -
Technical SEO
SEMrush -
WAA-UBC Award of Achievement in Web Analytics
Digital Analytics Association
Experience
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Kitchen Warehouse Australia
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Australia
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Retail
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1 - 100 Employee
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Performance & SEO Marketing Manager
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Feb 2023 - Present
Kitchen Warehouse is Australia’s number one destination for those who love to cook and entertain, having started from humble beginnings at a single store in Fremantle, Western Australia in the 1980s. Today, Kitchen Warehouse has a national store network and dominant online presence, and ranges 8000+ kitchenware products. Kitchen Warehouse is Australia’s number one destination for those who love to cook and entertain, having started from humble beginnings at a single store in Fremantle, Western Australia in the 1980s. Today, Kitchen Warehouse has a national store network and dominant online presence, and ranges 8000+ kitchenware products.
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Healthengine
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Australia
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Health, Wellness & Fitness
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1 - 100 Employee
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Performance Marketing Specialist
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Jan 2019 - Jan 2023
Managed Internal B2C, B2B, and client B2C SEM accounts Utilised Search, Display, Video, Audio and Programmatic channels Responsible for iterative testing and optimisation of online advertising activity and formulation/implementation of new strategies with a data driven, agile approach Managed roll-out of new features and upgrades including: • Creation of new internal tools for more efficient account management • Google Ads API updates • Looker Studio reports for clients • Telehealth campaigns • RSA Ads roll-out Weathered the storm of managing accounts throughout COVID-19 Upon finishing up at Healthengine the accounts were achieving all time high net revenue while consistently surpassing target ROAS.
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Equilibrium
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Australia
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Advertising Services
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1 - 100 Employee
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Digital Marketing Director
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Aug 2016 - Dec 2018
Equilibrium is an award winning digital agency passionate about creativity and innovation. In 2017 Equilibrium was named Campaign Brief WA Digital Agency of the Year. Internal duties include: • Document and implement digital marketing processes • Administration including team scheduling, forecasting, and client invoicing • Contributing to content production including thought leadership, photos, and video • Management of marketing specialists Client-facing responsibilities include: • Responding to briefs and proposals writing • Producing strategies (SEO / SEM / Social / Content / Marketing Automation) • Hands-on optimisation and management • Facilitating workshops, presentations, reporting, and education sessions • Presenting the latest in search, inbound and automated marketing technology Clients included: Western Power, NMIT, Murdoch University, The Department of Transport, Summit Homes
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Polygon Digital Marketing
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Australia
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Advertising Services
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Founder
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Dec 2013 - Aug 2016
Polygon was a team of passionate and experienced digital marketing specialists working to generate positive ROI and sustainable growth for clients. Polygon worked directly with clients as well as providing white-label services for many of Perth's largest agencies. Polygon provided consulting and digital marketing expertise across online advertising (DoubleClick, Adwords, Bing, Facebook Ads etc), SEO, social, content, email marketing, conversion rate and landing page optimisation, marketing automation, affiliate marketing, sophisticated Google Analytics and Tag Manager integrations. In 2016 Polygon was acquired by Equilibrium.
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Sumo Group
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Australia
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Technology, Information and Internet
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1 - 100 Employee
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Head of Search
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May 2012 - Nov 2013
Devising, researching and implementing strategies for marketing in the online / digital space. Managing multiple campaigns, primarily across organic and paid search channels with a view to deliver high end measured results that maximise client’s online exposure whilst giving them excellent ROI. Responsibilities • Develop in-depth understanding of client business objectives and define online marketing strategies • Implementing, analysing, optimising and reporting for both paid and organic search campaigns • Working with the technical team and senior digital strategist to define and implement key SEO changes on client sites • Managing multiple campaigns, budgets and client spends and internal billing • Document and report on the strategies and creative use for clients in their online marketing campaigns • Managing internal search team members, hiring, training and workloads Worked with clients including Toyota, Wesfarmers, Bankwest, Kleenheat, Synergy, Ventura Group, Aspen Parks, AHG, United Equipment, Senses Foundation and many more.
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White Chalk Road
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Australia
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Advertising Services
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1 - 100 Employee
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Digital Marketing Manager
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Aug 2007 - May 2012
Undertook all facets of search engine optimisation and online marketing throughout client life-cycle, including: • Site audits • Keyword & market research • Site optimisation • Link building / content creation and distribution plans • Planned, implemented, monitored and optimised online advertising campaigns • Advised on UX and conversion optimisation • Advised on social media utilisation • Reporting Managed a team of 3 outsourced employees, ensuring quality levels and work load was met Researched, recommended and educated team on SEO strategies, best practices and tools Developed mini and niche websites for use in content creation strategies Worked with clients including Snap Printing, LWP Property Group, Viva Photography, Aspen Parks, Austin Computers, WorldWide Accomm, Bamboozle, Auzcorp, Wescobee, Howard Park Wines, Mad Fish Wines, Ron Mack Machinery, Orbit Fitness, and many more.
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Education
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2008 - 2009
The University of British Columbia
Award of Achievement, Web Analytics -
2001 - 2002
Charles Sturt University
Networking Technologies
Community
