International Brand Manager - White Claw at Mark Anthony Brands International

• Sep 2021 - Present

Jameson Brand Development Executive

• Aug 2019 - Jul 2021

My role focuses on strengthening brand awareness and advocacy through events, collaborations, product creation, brand planning and numerous activations. Since COVID, my role has been completely digital (Originally 90% event based), focusing on creating unique & innovative collaborations for brand exposure. This has allowed me to win 2 awards at this years Jameson Graduate Programme International Awards Ceremony, along with having 2 of of my projects awarded 'Global Best Practice' & 'Best Activation In Response to COVID'.Key Responsibilities:- Lead Nationwide Advocacy and Influencer Programs- Brand Plan Development- Product Creation- Event management- Influencer marketing- Social Media Management- Content CreationKey Achievements:• Winner of Best Practice Globally for my J-Shirt Campaign: I teamed up with 3 of Poland's top artists to create a unique T-Shirt range. (3.2Mviews on documentary).• Full creative ownership of 8 POSM influencer projects including Jameson Beard Box, Barrel Roasted Coffee & Socks.• Secured Jameson as the only spirit sponsor of Barber Fest, Poland’s largest Barber Event.• Developed a 12-month influencer & advocacy brand plan with full creative ownership for B21.• Identified the opportunity to significantly expand the number of Barber Shops Jameson work with in Poland. Achieved an increase of over 300% in barber shops with 14,800 Jameson servings & 15 events created to date.• Identified and collaborated with 32 influencers from 7 different areas to build brand awareness and drive brand advocacy through numerous activations.• Planned and executed J.T.S (Jameson Tribe Safari). This Christmas campaign was successful in bringing the Jameson experience to 9 influencers (1350 servings) for their own Christmas events.• Created & implemented 'MY DAY by JAMESON' during lockdown where Jameson influencers took over our Instagram Stories. This project was chosen as 'BA Best Practice Activations During Covid' and reached 630,000 people. Show less

Jameson International Brand Ambassador

• Aug 2017 - Aug 2019

In August 2017, I moved to Asia as the Jameson International Brand Ambassador for Thailand, based in the capital city of Bangkok. My focus was to activate the Jameson global brand strategy in the on and off-trade at a local level. This included opening new On-Trade accounts for Jameson, influencer marketing and event management to drive brand awareness in Thailand, including the successful execution of creating Asia’s largest barber event.Key Responsibilities:- Development of Influencer Programs- Implementing the Global Brand Plan- Event management- Led B2B Program- Brand Education- Content Creation and management- Business Development- Influencer MarketingKey Achievements:• Successfully opened up 57 On-Trade accounts for Jameson in Thailand, thus implementing POSM, activations and advocacy in each account. • Identified the opportunity to grow the Barber sector from the ground up to it now being Jameson Thailand’s fastest growing sector. This was implemented through partnering with Barber Brain Pomad to create Asia’s largest Barber event which featured 900 Barbers in August 2019. Led and organised this year long project overseeing every aspect in its creation and successful implementation.• Led 15 Barber events and created a permanent Barber Corner at all medium and large scale Jameson events, along with collaborating with 25 Barbers throughout Thailand through a social media video campaign.• Planned and executed 42 influencer events through relationships built. This included Barber, Tattoo, Coffee, Co-Working Space, Music, Gaming and Bar events throughout Thailand. • Supported the brand team in 92 Activations including small, medium and large scale events including project management, POSM design, Social Media management.• Led the launch of Jameson Caskmates IPA in the Modern Trade.• Developed 8 Social Media Campaign videos to raise brand awareness. • Conducted 126 outlet trainings across Thailand. Show less

Founder

• 2016 - 2017

In 2016 I brought my idea of opening a school of drama for children to life in my hometown of Drogheda. Through clever and innovative marketing, along with an inclusive, friendly and creative brand ethos, my drama school was fully booked out in its first term with over 30 children on the waiting list to join. Because of this, I added extra classes, along with adult & private classes which drove the success of the business forward. Responsibilities: - Brand creation. - Marketing - Content Design - Logistics. - Daily management. - Facilitating classes. - Financial planning. - Course creation. Show less

Actor

• 2014 - 2017

After receiving an Honours degree in Drama & Performance from the Conservatory of Music and Drama, I had the pleasure of becoming a professional actor. Over several years I have acted in many productions both on stage and on screen. Highlights include playing the Title Role in 3 of Shakespeare's plays, touring with several shows nationwide, and winning the award for 'Best Actor' at the CAST Film Festival. COMMERCIAL: - Maynooth University TV Commercial. - Meteor Christmas Commercial. STAGE: - 'The Grapes of Wrath' directed by Mark Lambert. - 'Macbeth' directed by Mary Moynihan. - 'Romeo and Juliet' directed by Miriam O'Meara. - 'An Cailleach Santach' directed by Grainne Jordan. FILM: - 'FUME' directed by David McConnon. - 'Mindfull' directed by Colm Keegan. (Awarded 'Best Actor' at CAST Film Festival) - 'Strawberry' directed by Jessica Young. - 'Before I Go' directed by Fearghal Gorman. Show less

Group Facilitator

• 2015 - 2016

Event Organizer

• 2012 - 2016

During my time in the role of Events Organizer in the exciting atmosphere of Funtasia Waterpark, I organized and ran several large scale events which attracted over 10,000 people. What began as a Summer job during college as a Life-Gaurd, I moved my way up through different positions to become the Events Organizer. Highlights: * Planning of large scale events such as the 'Christmas Kingdom' and 'Easter Village' including: - Designing Floor plan layout. - Writing radio advertisements. - Management of event. - Staff training. - Logistics. - Stock buying. - Organisation of collaborating companies. * Promoting Funtasia Waterpark at national events, conferences and festivals . * Presenting, editing and filming online advertisement videos. * Selling in bulk surplus equipment and stock at the highest price. Show less